Arjan KC
Arjan KC is a Nepal-based digital marketing expert who plans and executes the full digital marketing stack — search, paid media, social, content, email, websites, analytics and conversion — for businesses in Nepal. This is my central profile. From here, you can explore the different roles I take on for my clients—from SEO expert and digital marketing consultant to educator and agency co-founder. Narrative: About. Hire: packages. Answers to common questions: /answers/ · Who is Arjan KC?.
- Five pillars
- Answers
- Identity
- Organizations
- Expertise
- Education
- Teaching
- Research
- Awards
- Selected work
- Publications
I work in digital marketing strategy and execution — SEO, PPC, and analytics — and I also teach it. The pages below cover each of those areas in detail.
My Roles
I operate across several roles to build full-stack growth systems. You can read more about each specific area of expertise below.
| 1. Expert | Arjan KC — Digital Marketing Expert in Nepal — entity / biography, published cases. |
|---|---|
| 2. SEO Expert | Arjan KC — SEO Expert in Nepal — philosophy, methods, Nepal work, publications. Not the SEO services sales page. |
| 3. Consultant | Arjan KC — Digital Marketing Consultant in Nepal — scoped 90-day advice vs retainers. |
| 4. Educator | Arjan KC — Digital Marketing Educator & Trainer in Nepal — curriculum, workshops, open notes. Differentiator. |
| 5. Co-founder | Arjan KC — Co-founder / Growth Strategist at Gurkha Technology. Joined after year 1. Who founded Gurkha Technology? |
Quick Answers to Common Questions
Detailed answers to the questions I'm asked most often. Hub: /answers/. These aren't thin FAQs—each page leads with a direct answer then links to proven case studies.
| Who is Arjan KC? | /who-is-arjan-kc/ |
|---|---|
| Is he a digital marketing expert in Nepal? | answer |
| Is he an SEO expert? | answer |
| Who founded Gurkha Technology? | answer |
| What does he teach / provide? | teach · services |
Identity
| Statement | Arjan KC is a Nepal-based digital marketing expert who plans and executes the full digital marketing stack — search, paid media, social, content, email, websites, analytics and conversion — for businesses in Nepal. |
|---|---|
| Name | Arjan KC |
| Profession | Digital marketing expert (full-stack execution) |
| Stack | Search, paid media, social, content, email, websites, analytics and conversion. Specialize-in answer |
| Location | Kathmandu, Nepal |
| Experience | 10+ years |
| arjan@gurkhatech.com | |
| Phone | +977-9851189233 |
| Same as | LinkedIn · GitHub · X · Facebook · Instagram · YouTube · Behance · Expert · SEO expert · Consultant · Educator · Founder · llms.txt |
Organizations
| Organization | Gurkha Technology |
|---|---|
| Role | Co-founder / Lead Strategist (joined after the first year); also published on this site as Managing Director. Original five: Diwas Pandey, Sushil Ghale, Kapil Amagain, Sudip Dhungel, Bibek Neupane. |
| Agency page | Digital marketing agency Nepal |
| Agency Leadership | Co-founder & Lead Strategist |
| History (on-site) | Gurkha Technology journey |
Expertise
Vertical expert profiles (person/method) paired with service pages: /arjan-kc/expertise/.
| Hub | Expertise catalog · Full stack map · Agency · Hire |
|---|---|
| SEO | SEO expert · SEO services · Local SEO · Technical SEO |
| Google Ads | Google Ads expert · Services |
| Performance | Performance expert · Services |
| Meta / Social | Meta expert · SMM expert |
| Content / Email | Content expert · Email expert |
| Analytics | GA4 expert · Services |
| Training / Speaking | Trainer · Speaker · Educator |
| Consulting | Marketing consultant · Digital consultant |
Education
Alumni of Asia Pacific University of Technology and Innovation (APU) and Lord Buddha Education Foundation (LBEF). Degree titles are not listed here.
| Asia Pacific University of Technology and Innovation (APU) | apu.edu.my |
|---|---|
| Lord Buddha Education Foundation (LBEF) | lbef.education |
Teaching
A key part of my professional background: Digital Marketing Educator & Trainer in Nepal. Curriculum, college modules, and workshops sit alongside client work.
| Training services | Digital marketing training Nepal |
|---|---|
| MBA Digital Marketing | MBA DM notes |
| IT 204 E-Commerce | Course materials |
| IT 231 IT and Application | Course materials |
| IT 233 Business Information Systems | Course materials |
| Digital Marketing notes | Course materials |
| PRC 110 Software Skills Practicum | Course materials |
| PRC 112 Digital Marketing Practicum | Course materials |
| ICT 110 IT for Business | Course materials |
| MPA 509 Statistics | Course materials |
| DM AI Launchpad | Program |
| AI Product Engineering | Program |
| Workshop (2025) | CAN Ramechhap — event, slides |
| Teaching tools | NetQuest · WinSim · Interactive learning · E-Com Tycoon · IT 233 Team Duel |
Research
Supporting, not competing: Nepal ICT index, internet penetration, and classroom-tech notes explain the market constraints campaigns actually face. They are context for digital growth in Nepal, not a separate research brand.
| 2026 | Nepal ITU ICT Development Index — business implications (IDI score 68.1 cited on-site) |
|---|---|
| 2026 | Nepal internet penetration reality check |
| 2026 | Nepal digital economy report preview |
| 2026 | IT degrees in Nepal: BCA vs BIT vs BSc CSIT |
| 2026 | ICT tools for Nepali teachers |
| 2026 | AI tools for Nepali teachers and students |
| On-site statement | About page: research on digital adoption drivers in Nepali education / ICT in the classroom. Narrative: About — Researcher |
Awards & recognition
Documented as Gurkha Technology awards (organization), not as personal trophies without an issuer page.
| ICT Top 10 Startups of the Year | Date: 2016. Organization: ICT Award (ictaward.org as cited on this site). Evidence: agency page, journey article. |
|---|---|
| FbStart Awards | Organization: Facebook FbStart program (historical). Projects named on this site: Toyanath Panchanga and Kinmel App. Sources: same two URLs above. An exact FbStart award year is not published as a separate dated certificate. |
| Certifications (agency page) | Google Ads (AdWords) and Facebook Blueprint mentioned as Gurkha Technology capability — not linked to a public credential ID here. |
Selected work
Published proven case studies with methods. Primary set:
| Kathmandu clinic — local SEO | GBP map views ~+340%; search/Maps calls ~+85%; 6 months. Case study |
|---|---|
| Education consultancy — Google Ads | −40% CPL; ~2× leads; NPR 300,000/month Search held; 6 months. Case study |
| Services — Google Ads CPA | −42% CPA (NPR 4,722 → 2,571); 90 days. Case study |
| Fashion e-commerce — SEO | Organic-led revenue ~3×; sessions +487%; 12 months. Case study |
| Home services — local SEO | Qualified leads 3× (12–15 → 42–48/month); 6 months. Case study |
Named Gurkha Technology work (method pages, not invented KPIs): Treebones Resort, Nepal Airlines, Football Circus, Jhalko, Ayush Hospital. Full catalog: /case-studies/.
Also on this site: Facebook Ads case, CRO Nepal, e-commerce retargeting. How the case studies are written: case-study hub.
Publications
Marketing publications first. ICT and connectivity articles are market context for that work. Full corpus: blog (800+), dictionary (250+), hub index.
Original Nepal marketing data
- Nepal Digital Marketing Benchmark Report 2027 (flagship)
- Google Ads CPC benchmarks Nepal 2026
- Meta Ads cost Nepal 2026
- Google Ads vs Meta Ads Nepal
- Digital marketing pricing Nepal 2026
Market context (supports campaigns)
Nepal practice guides
- Local SEO playbook 2026
- Google Business Profile Nepal
- Local SEO beginners
- Advanced local SEO
- Technical SEO Nepal
- SEO Nepal 2026
- SEO organic growth Nepal
- E-commerce Nepal
- DM blueprint for Nepali businesses
- AEO / GEO Nepal 2026
- Google Ads audit checklist
- Why Google Ads fail in Nepal
- Facebook Ads Nepal
- TikTok Ads Nepal
- YouTube Ads Nepal
- Healthcare digital marketing
- Restaurant digital marketing
- Hotels & trekking