Case Study: Treebones Resort Hospitality Digital
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Case details
| Client | Treebones Resort (named — public website and social). |
|---|---|
| Industry | Hospitality — resort / lodges, Nepal |
| Location | Nepal (site and social served nationally and for inbound guests) |
| Problem | No coherent digital presence: no owned website, no brand system, and no short-form video channel when the engagement started. |
| Starting point | Greenfield. Brand, domain, hosting, and content had to be designed, not “optimised.” |
| Strategy | Launch a conversion-capable site first, lock logo and brand guidelines, then run always-on social (Facebook posts plus TikTok and YouTube Shorts) so the property stays visible between booking seasons. |
| Implementation | Website design and build for treebonesnepal.com. Logo and brand guidelines. Facebook creative and promotion on facebook.com/treebonesnepal. TikTok and YouTube Shorts on @treebonesnepal. Later: GitHub-to-cPanel deploy pipeline and Cloudflare firewall so the site is as resilient as the brand. |
| Timeline | Ongoing since the brand launch (website still live). |
| Outcomes (as published) | Live owned site and social identities. Short-form videos that the client used as lead sources. Exact booking or spend figures are not published here (client confidentiality). |
| Arjan’s role | Lead: brand tone, design direction, site, social creative, paid promotion, and later web operations (deploy + Cloudflare). |
| Team | Gurkha Technology. Design prompts executed with the design team. |
| Evidence | Public website, Facebook, and TikTok. No invented ROAS or occupancy %. |
What other businesses can learn
- Build the owned website before scaling social. Platform reach changes; the site keeps the booking path under your control.
- Lock brand guidelines early so every post, video, and ad reads as the same property, whoever made it.
- Short-form video keeps a seasonal property visible between peak booking windows, when paid budgets are usually lower.
- Treat web operations as marketing. Deploy pipelines and a firewall protect the site that every campaign sends traffic to.