Case study

Case Study: Treebones Resort Hospitality Digital

Work delivered through Gurkha Technology. Where a number was not published, this page does not invent one.

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The engagement

What was done

Outcomes (as published)
Live owned site and social identities. Short-form videos that the client used as lead sources. Exact booking or spend figures are not published here (client confidentiality).
Client
Treebones Resort (named — public website and social).
Industry
Hospitality — resort / lodges, Nepal
Location
Nepal (site and social served nationally and for inbound guests)
Timeline
Ongoing since the brand launch (website still live).
Team
Gurkha Technology. Design prompts executed with the design team.

Problem

No coherent digital presence: no owned website, no brand system, and no short-form video channel when the engagement started.

Starting point

Greenfield. Brand, domain, hosting, and content had to be designed, not “optimised.”

Strategy

Launch a conversion-capable site first, lock logo and brand guidelines, then run always-on social (Facebook posts plus TikTok and YouTube Shorts) so the property stays visible between booking seasons.

Implementation

Website design and build for treebonesnepal.com. Logo and brand guidelines. Facebook creative and promotion on facebook.com/treebonesnepal. TikTok and YouTube Shorts on @treebonesnepal. Later: GitHub-to-cPanel deploy pipeline and Cloudflare firewall so the site is as resilient as the brand.

Arjan’s role

Lead: brand tone, design direction, site, social creative, paid promotion, and later web operations (deploy + Cloudflare).

Evidence

Public website, Facebook, and TikTok. No invented ROAS or occupancy %.

Takeaways

What other businesses can learn

  • Build the owned website before scaling social. Platform reach changes; the site keeps the booking path under your control.
  • Lock brand guidelines early so every post, video, and ad reads as the same property, whoever made it.
  • Short-form video keeps a seasonal property visible between peak booking windows, when paid budgets are usually lower.
  • Treat web operations as marketing. Deploy pipelines and a firewall protect the site that every campaign sends traffic to.

Next step

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