IT 204: E-Commerce - Course Materials
Complete course materials for IT 204 E-Commerce including syllabus notes, old questions, and presentation slides
48
Lecture Hours
57
Chapter Notes
7
Question Sets
30
Slide Decks
16
Case Studies
IT 204: E-Commerce
Course Objective
The main objective of this course is to introduce different concepts of e-commerce including business models, security, payment systems, e-commerce marketing and advertisement, social networks, portals, auctions and B2B e-commerce.
Course Description
The course covers different concepts of e-commerce including features, types, business models, infrastructure, security and payment systems of e-commerce. This course also covers additional concepts such as e-commerce marketing and advertising, social networks, portals and auctions, and the concepts of B2B e-commerce.
Course Details
Unit 1: Introduction (3 LHs)
- Why E-commerce? Introduction to E-commerce
- Unique Features of E-commerce
- Types of E-commerce
Unit 2: E-commerce Business Models and Concepts (6 LHs)
- E-commerce Business Models
- B2C Business Models
- B2B Business Models
- How E-commerce Changes Business: Strategy, Structure, and Process
Unit 3: E-commerce Infrastructure: The Internet, The Web and The Mobile Platforms (6 LHs)
- The Internet: Technology Background
- Internet Infrastructure and Access
- The Web
- The Internet and Web: Features and Services
- Mobile Apps
Unit 4: E-commerce Security and Payment Systems (7 LHs)
- E-commerce Security Environment
- Security Threats
- Technology Solutions
- Management Policies, Business Procedures, and Public Laws
- E-commerce Payment Systems
Unit 5: E-commerce Marketing and Advertising Concepts (7 LHs)
- Consumers Online: The Online Audience and Consumer Behavior
- Digital Commerce Marketing and Advertising Strategies and Tools
- Online Marketing Technologies
- Understanding the Costs and Benefits of Online Marketing Communication
Unit 6: Social, Mobile, and Local Marketing (6 LHs)
- Introduction to Social, Mobile, and Local Marketing
- Social Marketing
- Mobile Marketing
- Local and Location-Based Marketing
Unit 7: Social Networks, Auctions, and Portals (6 LHs)
- Social Networks and Online Communities
- Online Auctions
- E-commerce Portals
Unit 8: B2B E-commerce: Supply Chain Management and Collaborative Commerce (7 LHs)
- Overview of B2B E-commerce
- The Procurement Process and Supply Chains
- Trends in Supply Chain Management and Collaborative Commerce
- B2B E-commerce Marketplaces: The Selling Side of B2B
- Private B2B Networks
Case Study
The case study includes studying and preparing a project report on any popular e-commerce web application including its products, features, payment systems etc. Students can also propose a new e-commerce web application for the organization they study during case study.
The project can be done in groups with at most 3 members in each group.
Suggested Reading
- E-commerce: Business, Technology, and Society, Kenneth C. Laudon and Carol Guercio Traver, 17th Edition, Pearson
- Digital Business and E-commerce Management, Dave Chaffey, Tanya Hemphill, David Edmundson-Bird, 7th Edition, Pearson
Unit 1: Introduction
1.1
Define E-commerce
Definition, concepts, and nature of E-commerce (Electronic Commerce).
⏱️ 45 minutes1.2
8 Unique Features of E-commerce Technology | IT 204 Course Notes
An overview of the eight unique features of e-commerce technology that differentiate it from traditional commerce, including ubiquity, global reach, richness, and personalization.
1.3
Types of E-commerce
Overview of B2C, B2B, C2C, P2P, and M-commerce with Nepal context.
⏱️ 45 minutesUnit 2: E-commerce Business Models and Concepts
2.1
Unit 2: E-commerce Business Models | IT 204 Course Notes
An introduction to the 8 key elements of an e-commerce business model, and an overview of the major B2C and B2B business models, with applications in the Nepali context.
2.2
B2C Business Models in E-commerce
A comprehensive exploration of Business-to-Consumer (B2C) e-commerce business models, including e-tailers, community providers, content providers, portals, transaction brokers, market creators, and service providers with Nepali examples.
⏱️ 60 minutes2.3
B2B Business Models in E-commerce | IT 204 Course Notes
An in-depth exploration of Business-to-Business (B2B) e-commerce business models, including e-distributors, e-procurement, exchanges, and industry consortia, with analysis of supply chain integration and Nepali B2B context.
⏱️ 60 minutes2.4
How E-commerce Changes Business: Strategy, Structure, and Process | IT 204
Analysis of how e-commerce transforms industry structure, value chains, and business strategy, organizational structure, and business processes, with analysis of industry disruption, disintermediation, and strategic frameworks in the digital age.
⏱️ 60 minutesUnit 3: E-commerce Infrastructure
3.1
The Internet: Technology Background
Packet switching, TCP/IP, and client/server fundamentals with Nepal context.
⏱️ 40 minutes3.2
The Infrastructure of the Internet | IT 204 Course Notes
An overview of the key infrastructure components of the internet, including the network of fiber-optic backbones, Internet Service Providers (ISPs), and the TCP/IP protocol suite.
3.3
Understanding the World Wide Web | IT 204 Course Notes
An introduction to the World Wide Web, explaining how it is different from the internet and covering its key components: web servers, web browsers, URLs, and the HTTP protocol.
3.4
Key Features of the Internet and Web | IT 204 Course Notes
An overview of the key features and services of the internet and the web, including email, instant messaging, search engines, and streaming media.
3.5
Unit 4: E-commerce Security and Payment Systems
4.1
Unit 4 Intro: E-commerce Security and Payment Systems | IT 204
An introduction to the critical issues of e-commerce security, covering the security environment, common threats, and the technology and policy solutions used to protect online transactions, including payment systems.
4.2
Major E-commerce Security Threats | IT 204 Course Notes
An overview of the major security threats in the e-commerce environment, including malicious code (malware), phishing, and denial-of-service (DoS) attacks.
4.3
Technology Solutions for E-commerce Security | IT 204 Course Notes
An overview of the key technology solutions used to secure e-commerce websites and transactions, including encryption (SSL/TLS), firewalls, and antivirus software.
4.4
Management Policies for E-commerce Security | IT 204 Course Notes
An overview of the crucial management policies and procedures needed for a comprehensive e-commerce security plan, including risk assessment and the development of a security policy.
4.5
E-commerce Payment Systems
Overview of credit/debit cards, wallets, mobile payments, and Nepal-specific context.
⏱️ 40 minutesUnit 5: E-commerce Marketing and Advertising
5.1
Unit 5 Intro: E-commerce Marketing and Advertising | IT 204
An introduction to e-commerce marketing and advertising, covering consumer behavior online, the digital marketing landscape, and the key technologies used to reach and engage customers.
5.2
Digital Marketing Strategies | IT 204
Comprehensive guide to B2C and B2B digital marketing strategies, including SEM, display advertising, email marketing, and affiliate programs.
5.3
An Introduction to Marketing Technologies (MarTech) | IT 204 Notes
An overview of the key marketing technologies (MarTech) that power e-commerce marketing, including web analytics, CRM systems, and marketing automation platforms.
5.4
Understanding E-commerce Marketing Costs and Benefits | IT 204
An analysis of the costs and benefits of e-commerce marketing, including key metrics like Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV).
Unit 6: Social, Mobile, and Local Marketing
6.1
Unit 6 Intitle: "Social, Mobile, and Local Marketing | IT 204"
Introduction to the intersection of social media, mobile technology, and local marketing (SoLoMo) and its impact on e-commerce.
6.2
6.3
Mobile Marketing: Apps and Mobile Web | IT 204
Strategies for mobile marketing, including mobile apps vs mobile websites, SMS marketing, and location-based services.
⏱️ 45 minutes6.4
Unit 7: Social Networks, Auctions, and Portals
7.1
Social Networks and Online Communities
An overview of social networks and online communities.
⏱️ 45 minutes7.2
7.3
Unit 8: B2B E-commerce
8.1
Overview of B2B E-commerce | IT 204
An overview of B2B e-commerce, distinguishing it from B2C, and exploring its evolution and different types.
⏱️ 45 minutes8.2
The Procurement Process and Supply Chains | IT 204
An in-depth look at the procurement process and how firms use supply chains to manage the flow of goods.
⏱️ 45 minutes8.3
Trends in Supply Chain Management and Collaborative Commerce | IT 204
Exploration of emerging trends in supply chain management, including Just-in-Time production, adaptive supply chains, and collaborative commerce.
⏱️ 45 minutes8.4
B2B E-commerce Marketplaces: The Selling Side of B2B | IT 204
Analysis of the different types of B2B e-commerce marketplaces, including Net Marketplaces, E-distributors, and Exchanges.
⏱️ 45 minutes8.5
Private B2B Networks | IT 204
Understanding Private Industrial Networks and Private Trading Exchanges within B2B e-commerce.
⏱️ 45 minutes
2023
Unit 1-2 Practice Questions
Practice questions covering introduction and business models
📊 20 marks ⏱️ 1 hour
2025
Unit 3-4 Practice Questions: Infrastructure & Security | IT 204
Practice questions covering E-commerce Infrastructure (Unit 3) and Security & Payment Systems (Unit 4)
📊 30 marks ⏱️ 1.5 hours
2025
Unit 5-6 Practice Questions: Marketing | IT 204
Practice questions covering E-commerce Marketing (Unit 5) and Social, Mobile, Local Marketing (Unit 6)
📊 30 marks ⏱️ 1.5 hours
2025
Unit 7-8 Practice Questions: Networks, Auctions & B2B | IT 204
Practice questions covering Social Networks & Portals (Unit 7) and B2B E-commerce (Unit 8)
📊 30 marks ⏱️ 1.5 hours
Model
Model Question | IT 204
Model question paper for IT204 E-Commerce, BBA Tribhuvan University.
📊 60 marks ⏱️ 3 Hours
April 2025
April 2025 Questions | IT 204
Previous year question paper for BBA Fifth Semester, IT204 E-Commerce (April 2025).
📊 60 marks ⏱️ 3 Hours
June 2026
June 2026 Questions (2021 & 2022 Admitted) | IT 204
Question paper for BBM Seventh Semester, IT 204: E-Commerce (June 2026), for 2021 and 2022 admitted students.
📊 60 marks ⏱️ 3 HoursUnit 1: Introduction
Unit 2: E-commerce Business Models and Concepts
Unit 3: E-commerce Infrastructure
Unit 4: E-commerce Security and Payment Systems
Unit 5: E-commerce Marketing and Advertising
Unit 6: Social, Mobile, and Local Marketing
Unit 7: Social Networks, Auctions, and Portals
Unit 8: B2B E-commerce
Unit 1
Case Study: Nepali Handicrafts on Etsy – From Local Stalls to Global Carts
How a Patan-based artisan collective used marketplaces to reach global buyers, illustrating why e-commerce matters, its unique features, and major types.
Unit 1
Case Study: Neighborhood Grocery → Online Orders During COVID
A Kathmandu kirana store adopted chat + lightweight web ordering to serve neighborhoods, showing e‑commerce benefits and constraints at the edge.
Unit 2
Daraz Case Study: Digital Transformation
Analyzing how Daraz drives digital transformation in Nepal's e-commerce landscape.
Unit 2
Hamrobazar Case Study: C2C Classifieds
Analyzing Hamrobazar's C2C classifieds model in Nepal.
Unit 3
Case Study: Mobile-First Payments – eSewa & Khalti Infrastructure Choices
How Nepali digital wallets architect mobile-first experiences and backend services to deliver reliability at scale.
Unit 3
Case Study: Scaling Food Delivery During Festivals
How a Nepali food delivery platform scaled web, API, and dispatch services during Dashain/Tihar demand spikes.
Unit 4
Case Study: Digital Wallet Fraud Controls
Analysis of fraud detection mechanisms (2FA, device fingerprinting, transaction limits) in Nepali digital wallets.
Unit 4
Case Study: PCI Compliance for Payment Gateways
Security architectures for payment gateways like Fonepay ensuring PCI-DSS compliance.
Unit 5
Case Study: Google Ads for a Kathmandu Electronics Retailer
How a retailer restructured search campaigns, improved Quality Score, and lifted ROAS under constrained budgets.
Unit 5
Case Study: SEO Content Strategy for a Tourism Operator
Building topical authority and capturing seasonal demand for trekking packages via content hubs and internal links.
Unit 6
Case Study: Instagram Marketing for a Kathmandu Fashion Brand
How a fashion brand in Kathmandu used Instagram visual storytelling and influencer collaborations to drive sales.
Unit 6
Case Study: Local SEO for a Kathmandu Restaurant Chain
How a restaurant chain improved discovery and reservations via Google Business Profile, citations, and reviews.
Unit 7
Case Study: Facebook Marketplace – Informal Commerce at Scale in Nepal
How Facebook Marketplace enables local, social discovery and trade, and how sellers formalize operations over time.
Unit 7
Case Study: Online Auctions for Refurbished Electronics
A seller collective piloted weekly online auctions to move graded, refurbished devices with transparent condition ratings.
Unit 8
Case Study: Private Industrial Network for FMCG Distribution | IT 204
A case study of a national FMCG company using a Private Industrial Network to connect HQ, distributors, and retailers.
Unit 8
Case Study: B2B Marketplace for Construction Materials | IT 204
A case study of a Nepalese startup aggregating construction materials suppliers, featuring RFQ workflows and logistics quotes.
