Arjan KC — SEO Expert in Nepal
This is the person-as-SEO-expert pillar — philosophy, methods, Nepal work, cases, tools, and publications. Conversational answer: Is Arjan KC an SEO expert?. Paid service retainers live on SEO Nepal. Canonical person: /arjan-kc/.
- 1. Expert
- 2. SEO Expert
- 3. Consultant
- 4. Educator
- 5. Founder / Gurkha Technology
SEO philosophy
SEO is a growth system, not a ranking contest. Rankings that do not produce calls, qualified leads, or revenue are vanity. The loop is: diagnose the real leak (Maps, crawl, intent mismatch, thin city pages, or ads landing on a homepage), instrument measurement, then compound the smallest set of fixes.
| Evidence first | Hypothesis → tracking → experiment → impact. No “guaranteed #1” (see why ads fail — the same honesty applies to SEO). |
|---|---|
| Nepal, not imported playbooks | Romanized Nepali queries, festival seasonality, 4G mobile, COD/wallet checkout, GBP eligibility for service-area businesses. |
| Maps and Search together | Clinics and trades usually need Google Business Profile before more blog posts. E-commerce needs category architecture and technical SEO, not only “10 tips” articles. |
| Cite-able structure | Named methods, original CPC/Maps numbers, FAQ and tables so AI search can quote a URL. AEO / GEO. |
Experience
10+ years in Kathmandu. Managing Director / co-founder of Gurkha Technology (joined after the first year of operations). Published organic work includes fashion e-commerce (~3× organic-led revenue; sessions +487%) and clinic local SEO (GBP map views ~+340%). Tooling on the About stack: GA4, Search Console, Tag Manager, Ahrefs, Screaming Frog, Core Web Vitals.
Essay: Why I chose to be an SEO expert in Nepal (article — not this entity URL).
Methodologies
- Audit — crawl, CWV, indexation, GBP, intent map, competitor SERPs for Nepal queries.
- Architecture — unique city or service pages; no duplicated location templates as the product.
- On-page + content — one primary intent per URL; definitions linked to the dictionary.
- Authority — white-hat mentions and internally cited original data; no grey-hat links.
- Report — rankings only with calls, conversions, or revenue. 90-day plans in NPR.
Nepal-specific work
Playbooks used on this domain: local SEO 2026, GBP Nepal, technical SEO, SEO Nepal 2026, e-commerce Nepal.
Case studies & results
| Clinic local SEO | GBP map views ~+340%; search/Maps calls ~+85%; 6 months. Object |
|---|---|
| Fashion e-commerce SEO | Organic-led revenue ~3×; sessions +487%; 12 months. Object |
| Home services local SEO | 3× qualified leads. Object · catalog: /case-studies/ |
SEO publications
Examples
| Maps before content | A Kathmandu clinic’s leak was Google Business Profile categories and NAP consistency, not another blog post. Result: map views ~+340% in six months. |
|---|---|
| Catalog architecture | Fashion e-commerce grew organic-led revenue ~3× after category/intent mapping and technical SEO — not more “10 tips” articles. |
| Romanized queries | Nepali users search mixed Devanagari and Romanized terms (e.g. clinic names, “near me” in English). Pages must match the query language they actually type. |
| Festival windows | Dashain/Tihar seasonality changes both Search demand and site conversion. The Nepali calendar is used for timing, not decoration. |
Tools
Search Console, GA4, GTM, Ahrefs, Screaming Frog, Looker Studio — listed on About. Service delivery page (packages): /seo-nepal.html. Local execution: local SEO, technical SEO.