Digital Marketing for Education Consultancies & Colleges

Study-abroad consultancies and colleges in Nepal waste Search budget on mixed-intent keywords and homepage landings. I rebuild campaigns by destination country and intake, with dedicated pages, call tracking, and negatives — the same method as the published education PPC case (CPL NPR 3,500 → 2,100; leads ~2× at held NPR 300,000/month).

Why Work With Me

Destination and intent split

Australia / UK / USA / Canada (or faculty) as separate campaigns — not 200 keywords in one ad group.

Landings that match the ad

Country or programme pages, not the consultancy homepage. Published CVR 2.1% → 6.8% on that education Search case.

Call tracking and enrolment path

Consultation and application events — not “leads” that are job seekers or visa-scam clicks.

College enrolment campaigns

Cosmos College-style intake work is listed on the catalog (qualitative). Paid Search numbers are only published where we have a case study.

Nepal Market Context

Education Search in Kathmandu is expensive and noisy: job queries, “free visa,” and competitor names leak budget unless negatives are mined weekly. Intake calendars (Aug–Sep, Jan) should change bids and creative; year-round broad match does not. Colleges and consultancies are different funnels — do not copy a study-abroad RSA onto a BBA enrolment page.

My Process

  1. Discovery audit: Review accounts, analytics, competitors, and current conversion paths.
  2. Strategy & roadmap: Prioritized 90-day plan with KPIs, budget tiers in NPR, and quick wins.
  3. Implementation: Launch or fix campaigns, tracking, content, and technical foundations.
  4. Optimization cadence: Weekly bid/creative tests; monthly reporting tied to revenue or pipeline.
  5. Scale & handoff: Document SOPs so your team can maintain momentum after engagement.

Expected Results

Outcomes vary by industry and budget, but here are realistic benchmarks from Nepal campaigns I have managed or audited:

MetricTypical Range (Nepal)
Published Search case (consultancy)CPL NPR 3,500 → 2,100 (−40%); leads 85–90 → 180–200/month; spend held NPR 300,000/month; 6 months
Consultation / enrolment (same case)Consultation rate 15% → 35%; enrollments 10–12 → 24–28/month (as published)
Waste cut (same case)Irrelevant query spend ~35% → <8%
Colleges / other intakesScoped after audit — no invented enrolment % on this page

Figures are directional — your audit will set targets based on margin, competition, and tracking quality.

Industries I Work With

  • E-commerce & D2C brands
  • B2B SaaS and IT services
  • Professional services (legal, finance, consulting)
  • Education and study-abroad consultancies
  • Hospitality, restaurants, and local services

Example Outcome

Published: Nepal education consultancy Google Ads — account rebuild by destination, 300+ negatives, country landings, call tracking. CPL −40% and ~2× leads at the same NPR 300,000/month Search spend over six months. Client name withheld. Cosmos College enrolment campaigns are a shorter catalog note, not a KPI table.

Education Search rebuild order

  1. Conversion and call tracking before more keywords
  2. Split by destination or programme; 300+ negatives as on the published case
  3. One landing URL per ad group intent
  4. Weekly search-term mining in intake months

Case: education consultancy PPC (CPL −40% at held NPR 300,000/month). City: education marketing Kathmandu.

Service Packages

Education

Education Ads Audit

NPR 35,000

Search terms, tracking, landing match, 90-day rebuild plan.

Most Popular

Intake Campaign

NPR 65,000/mo

Search (and Meta if scoped) for one intake; weekly query mining. Media billed to you.

Consultancy

Consultancy Retainer

NPR 95,000+/mo

Multi-destination Search, landings, call tracking, monthly enrolment-path reporting.

Frequently Asked Questions

Do you guarantee visa or enrolment numbers?

No. The published case is CPL and lead volume on Search. Visa success rates in ads are the client’s claim, not mine.

Can colleges use the same playbook as consultancies?

Same discipline (intent split, landings, tracking). Different keywords and compliance. Scope is written separately.

Where do I send traffic?

A country or programme landing page. Homepages leak Quality Score and conversion.

Is Meta useful for education?

For awareness and remarketing, yes. The published −40% CPL case is Google Search. We do not invent a Meta ROAS here.

Do you work outside Kathmandu?

Yes, remote Nepal-wide. Ten city pages from Kathmandu to Nepalgunj — published CPL only on the Kathmandu page. This hub is the national education vertical.

Reference Guides

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