Conversion Tracking & Analytics Setup
If conversions are wrong, every ROAS report and bid strategy is a guess. I implement reliable first-party tracking — GA4, GTM, Meta Pixel + CAPI, Enhanced Conversions, and Consent Mode — so you optimize on revenue, not broken data.
Why Work With Me
GA4 + GTM Architecture
Clean data layer, event naming conventions, and e-commerce parameter mapping.
Meta Pixel + CAPI Deduplication
Server-side events that recover the 20–40% of conversions lost to browsers.
Enhanced Conversions
Hashed email/phone for Google Ads attribution recovery.
Consent Mode v2
EEA/UK-ready consent defaults that preserve modeling when users decline cookies.
Nepal Market Context
Nepal sites often track pageviews but miss WhatsApp clicks, phone calls, and eSewa/Khalti checkout completions — the actual conversion paths. Duplicate GA4 + Google Ads primary conversions inflate ROAS. Browser-only Meta Pixel misses events on iOS and blocked sessions. A GTM stack with CAPI recovers signal for D2C and lead-gen — this page does not invent a site-wide miss percentage.
My Process
- Discovery audit: Review accounts, analytics, competitors, and current conversion paths.
- Strategy & roadmap: Prioritized 90-day plan with KPIs, budget tiers in NPR, and quick wins.
- Implementation: Launch or fix campaigns, tracking, content, and technical foundations.
- Optimization cadence: Weekly bid/creative tests; monthly reporting tied to revenue or pipeline.
- Scale & handoff: Document SOPs so your team can maintain momentum after engagement.
Expected Results
Outcomes vary by industry and budget, but here are realistic benchmarks from Nepal campaigns I have managed or audited:
| Metric | Typical Range (Nepal) |
|---|---|
| Basic GA4 + GTM setup | 3–5 business days including key events and QA |
| Full stack (CAPI + Enhanced) | 1–2 weeks including server-side config and deduplication testing |
| Conversion recovery (Meta CAPI) | Typical 20–40% more attributed conversions vs Pixel-only |
| Tracking audit cost | NPR 35,000 — identifies duplicate counting, missing events, and consent gaps |
Figures are directional — your audit will set targets based on margin, competition, and tracking quality.
Industries I Work With
- E-commerce & D2C brands
- B2B SaaS and IT services
- Professional services (legal, finance, consulting)
- Education and study-abroad consultancies
- Hospitality, restaurants, and local services
Example Outcome
Education Search published CPL only after conversion actions matched how the consultancy closed: education PPC. This page does not invent a Meta “4.8× vs 3.1× ROAS” unnamed D2C audit. Tracking quality is a prerequisite, not a copied percentage.
Service Packages
Tracking Audit
Review existing GA4, GTM, and ad platform tags — fix list included.
Full Implementation
GA4 + GTM + Meta Pixel/CAPI + key conversion events in one sprint.
Enterprise Stack
Multi-domain, offline imports, CRM sync, and consent banner integration.
Frequently Asked Questions
How long does tracking setup take?
Basic GA4 + GTM: 3–5 days. Full stack with CAPI and Enhanced Conversions: 1–2 weeks including QA.
Can you fix duplicate conversion counting?
Yes — duplicate GA4 + Ads primary conversions is the most common issue I see on Nepal sites.
Do you support WooCommerce and custom sites?
Yes. Static/Jekyll, WordPress, Shopify, and custom React frontends with GTM data layer.
Do you track WhatsApp and phone call conversions?
Yes — critical for Nepal. I set up click events, optional call tracking, and CRM offline imports for closed-loop reporting.
What about eSewa/Khalti payment tracking?
Purchase events fire on thank-you pages or webhook callbacks. I map transaction IDs for deduplication across platforms.
Reference Guides
Related Services
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