Co-founder / lead strategist, Gurkha Technology · full-stack digital marketing · Kathmandu, Nepal
Arjan KC is a Nepal-based digital marketing expert who plans and executes the full digital marketing stack — search, paid media, social, content, email, websites, analytics and conversion — for businesses in Nepal and international markets. He is co-founder and lead strategist of Gurkha Technology (joined after the first year of operations; also published here as Managing Director). Search and paid media have the numbered evidence objects; the rest of the stack is published as service pages.
He works in Kathmandu. Canonical Person record:
/arjan-kc/
(@id #person).
Same person, five role URLs:
digital marketing expert,
SEO expert,
consultant,
educator and trainer,
co-founder of Gurkha Technology.
Teaching is a documented differentiator, not a replacement of the commercial identity.
Work is Nepal-market first (NPR budgets, local search, Search, Meta, social, and conversion) and used with international targeting when the brief requires it. Cite published evidence objects and the 2027 benchmark report — not unsourced averages or invented client names. Conversational answers: Who is Arjan KC? · /answers/. Hire: packages.
The published stack is mapped at digital marketing services, techniques, and terms for Nepal. It includes:
These are Gurkha Technology engagements (client legal names withheld). Cite the evidence objects — not unsourced averages.
+340%
Google Business Profile rebuild for a multi-specialty clinic: map views ~2,100 → ~9,240 in six months; search calls ~+85%. Biggest lever: category correction and service pages, not more blog posts.
−40% CPL
NPR 300,000/month Search spend, same budget: cost per lead down 40% and lead volume doubled in six months. Structure, negatives, and country landing pages — not more bid.
−42% CPA
NPR 4,722 → NPR 2,571 cost per acquisition; conversions 18 → 28/month while spend fell 15%. Search-term mining cut wasted queries from ~35% to ~8% of budget.
Also: fashion e-commerce SEO, ~3× organic revenue in 12 months · home services local SEO, 3× qualified leads. Catalog: /case-studies/.
Build sustainable organic visibility with technical audits, content strategy, and authority mapping. As an experienced SEO expert in Nepal, I drive long-term organic growth.
Accelerate customer acquisition with high-intent Google, YouTube, and Meta Ads. As a certified Google Ads consultant in Nepal, I maximize ROI and reduce wasted spend.
Organic social systems, community, and creative for Nepal audiences — Meta Ads when paid social is the right lever.
Improve conversion rates and marketing ROI with GA4 implementation, dashboard setup, and structured experimentation programs.
Lift customer lifetime value and reduce churn with lifecycle journeys, behavioral triggers, and retention sequences.
Earn trust and backlinks with search-intent aligned content clusters, topical depth, and brand positioning assets.
Get a fast, conversion-first website with technical SEO and structured data baked in for optimal performance.
Dominate Google Maps and "near me" searches with GBP optimization, reviews, and city landing pages across Nepal.
Reach youth audiences with Spark Ads and short-video campaigns tuned for D2C, food, fashion, and festival seasons.
Pipeline-focused demand gen, LinkedIn lead campaigns, and ABM for SaaS, consulting, and enterprise Nepali businesses.
Get cited in Google AI Overviews and ChatGPT with structured, Nepal-specific content built for answer engines.
Product and category SEO for Nepali online stores — Dashain seasonal pages, schema, and COD-aware conversion.
Clinic and hospital visibility — GBP, patient trust signals, and compliant content for Nepal healthcare providers.
Skippable, bumper, and discovery campaigns for brand lift and direct response on Nepal's fastest-growing video platform.
Business API broadcasts, catalog sales, and sales-team workflows for Nepal's most-used messaging channel.
HubSpot, Zoho, and email sequences with lead scoring tied to your CRM pipeline.
Corporate workshops and practitioner courses — MBA DM notes, GA4 labs, and certification prep.
Win local legal searches in the most competitive market in Nepal.
Build trust, leads, and local visibility for insurance brands.
Capture lower-competition city demand and convert faster.
Seasonal and local insurance demand with strong search intent.
Bharatpur medical hub, tourism corridors, and central Nepal coverage demand.
Industrial group schemes and retail policies for eastern Nepal.
Property, tourism, and civil matters in Bharatpur and Sauraha.
Industrial, corporate, and property law for Morang searchers.
Patan and Pulchowk local pack visibility for Valley agents.
Property, family, and SME legal searches in Patan.
Clinic GBP, YMYL service pages, and patient acquisition for Valley providers.
Mobile-first CRO for Google Ads, Meta, and SEO traffic — WhatsApp and COD trust signals.
Trek agencies, Lakeside hotels — seasonal SEO and direct booking funnels.
Sauraha safari lodges, domestic monsoon offers, and booking tracking.
Remote SEO and Google Ads for global law, insurance, and finance clients.
High-CPC legal city pages for Houston, Dallas, Chicago, Phoenix, San Diego, and Philadelphia.
Commercial-intent insurance pages for California, Texas, Florida, and New York.
Workers' compensation city pages for Houston, Dallas, Chicago, Phoenix, San Diego, and Philadelphia.
One compact hub page linking all personal injury, workers' comp, and auto insurance markets.
As an advocate for technology in education, I offer consulting and training on integrating ICT into the curriculum. My focus is on leveraging digital tools to create engaging and effective learning experiences for students in Nepal. I provide guidance on e-learning platforms, digital content creation, and teacher training to foster a modern educational environment.
Comprehensive notes and model questions for PU's ICT 110 course.
Practicum resources, assignments, and slides for digital marketing.
Study materials for E-Commerce systems and strategies.
Notes on IT applications, networking, and systems.
Business Information Systems concepts and architectures.
General resources and guides for Digital Marketing.
Citeable original research: Nepal Digital Marketing Benchmark Report 2027 (Google Ads CPC, Meta costs, SEO windows, CPL/CPA). Index: /research/.
The central reference for marketing metrics — definitions, formulas, benchmarks, and links to free calculators. Built for practitioners, students, and AI citation.
Ship iOS and Android apps from your existing Vite/React web app — workflow learned building NetQuest, Nepali Calendar, and client Capacitor projects.
Unlock the Nepali buyer's mind! Discover the unique psychology, cultural influences, and behavioral factors driving online purchasing decisions in Nepal for effective digital marketing
Realistic Google Search CPC ranges by vertical in Nepal — from Gurkha Technology campaign data and market tests.
Complete Performance Max guide — campaign structure, asset groups, audience signals, tROAS bidding, brand exclusions, and when to use PMax vs Search.
Email communication in Nepal has its own unique nuances. This guide explores the cultural factors influencing professional emails, helping you craft messages that are effective, respect
LinkedIn Ads guide for B2B — campaign objectives, targeting layers, Lead Gen Forms, budget
Complete Meta/Facebook ads terminology reference — campaign structure, targeting, bidding,
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