Arjan KC · Kathmandu, Nepal
Full-stack strategy and execution — search, paid media, content, and conversion — for brands that need measurable growth.
I'm Arjan KC, a Kathmandu-based digital marketing expert and co-founder / lead strategist of Gurkha Technology. I plan and run full-stack growth systems — search, paid media, content, analytics, and conversion — for Nepali and regional brands.
Hire me as a consultant, SEO expert, or educator. Evidence first: the 2027 benchmark report, case studies, and hiring packages.
The published stack is mapped at digital marketing services for Nepal. It includes:
Here are some of the measurable impacts delivered through Gurkha Technology (some client names withheld). Named Gurkha work — Treebones, Nepal Airlines, Football Circus, and others — is on the same case-studies catalog.
+340%
Google Business Profile rebuild for a multi-specialty clinic: map views ~2,100 → ~9,240 in six months; search calls ~+85%. Biggest lever: category correction and service pages, not more blog posts.
−40% CPL
NPR 300,000/month Search spend, same budget: cost per lead down 40% and lead volume doubled in six months. Structure, negatives, and country landing pages — not more bid.
−42% CPA
NPR 4,722 → NPR 2,571 cost per acquisition; conversions 18 → 28/month while spend fell 15%. Search-term mining cut wasted queries from ~35% to ~8% of budget.
Also: fashion e-commerce SEO, ~3× organic revenue in 12 months · home services local SEO, 3× qualified leads · Treebones Resort · Nepal Airlines · Football Circus. Catalog: /case-studies/.
Build sustainable organic visibility with technical audits, content strategy, and authority mapping. As an experienced SEO expert in Nepal, I drive long-term organic growth.
Accelerate customer acquisition with high-intent Google, YouTube, and Meta Ads. As a certified Google Ads consultant in Nepal, I maximize ROI and reduce wasted spend.
Organic social systems, community, and creative for Nepal audiences — Meta Ads when paid social is the right lever.
Improve conversion rates and marketing ROI with GA4 implementation, dashboard setup, and structured experimentation programs.
Lift customer lifetime value and reduce churn with lifecycle journeys, behavioral triggers, and retention sequences.
Earn trust and backlinks with search-intent aligned content clusters, topical depth, and brand positioning assets.
Get a fast, conversion-first website with technical SEO and structured data baked in for optimal performance.
Dominate Google Maps and "near me" searches with GBP optimization, reviews, and city landing pages across Nepal.
Reach youth audiences with Spark Ads and short-video campaigns tuned for D2C, food, fashion, and festival seasons.
Pipeline-focused demand gen, LinkedIn lead campaigns, and ABM for SaaS, consulting, and enterprise Nepali businesses.
Get cited in Google AI Overviews and ChatGPT with structured, Nepal-specific content built for answer engines.
Product and category SEO for Nepali online stores — Dashain seasonal pages, schema, and COD-aware conversion.
Clinic and hospital visibility — GBP, patient trust signals, and compliant content for Nepal healthcare providers.
Skippable, bumper, and discovery campaigns for brand lift and direct response on Nepal's fastest-growing video platform.
Business API broadcasts, catalog sales, and sales-team workflows for Nepal's most-used messaging channel.
HubSpot, Zoho, and email sequences with lead scoring tied to your CRM pipeline.
Corporate workshops and practitioner courses — MBA DM notes, GA4 labs, and certification prep.
Win local legal searches in the most competitive market in Nepal.
Build trust, leads, and local visibility for insurance brands.
Capture lower-competition city demand and convert faster.
Seasonal and local insurance demand with strong search intent.
Bharatpur medical hub, tourism corridors, and central Nepal coverage demand.
Industrial group schemes and retail policies for eastern Nepal.
Property, tourism, and civil matters in Bharatpur and Sauraha.
Industrial, corporate, and property law for Morang searchers.
Patan and Pulchowk local pack visibility for Valley agents.
Property, family, and SME legal searches in Patan.
Clinic GBP, YMYL service pages, and patient acquisition for Valley providers.
Mobile-first CRO for Google Ads, Meta, and SEO traffic — WhatsApp and COD trust signals.
Trek agencies, Lakeside hotels — seasonal SEO and direct booking funnels.
Sauraha safari lodges, domestic monsoon offers, and booking tracking.
Published trades work: −42% CPA (Ads) and 3× qualified leads (local SEO) — Maps-first, service-split Search.
Study-abroad Search rebuild — published −40% CPL at held NPR 300,000/month spend.
Fashion SEO case: sessions +487%; organic-led revenue ~3× in 12 months.
Full-stack city page — SEO, Ads, Meta, Maps, and links to every Kathmandu industry playbook.
Thamel/Lazimpat hotels and trek desks — Treebones case on brand, site, and Shorts.
Remote SEO and Google Ads for global law, insurance, and finance clients.
High-CPC legal city pages for Houston, Dallas, Chicago, Phoenix, San Diego, and Philadelphia.
Commercial-intent insurance pages for California, Texas, Florida, and New York.
Workers' compensation city pages for Houston, Dallas, Chicago, Phoenix, San Diego, and Philadelphia.
One compact hub page linking all personal injury, workers' comp, and auto insurance markets.
All ten generic city pages: Kathmandu · Lalitpur · Bhaktapur · Pokhara · Chitwan · Biratnagar · Dharan · Hetauda · Butwal · Nepalgunj. Industry hubs: education · e-commerce · home services · hospitality · lawyers · insurance · real estate · technology · restaurants · aviation · brand identity · manufacturing · NGO · full service stack.
As an advocate for technology in education, I offer consulting and training on integrating ICT into the curriculum. My focus is on leveraging digital tools to create engaging and effective learning experiences for students in Nepal. I provide guidance on e-learning platforms, digital content creation, and teacher training to foster a modern educational environment.
Quotes about working together. Numbered campaign outcomes stay on case studies only.
“Arjan rebuilt our Search structure around how we actually sell services. Reporting finally matched the business — not vanity clicks.”
“The education lead pipeline stopped fighting itself. Budget stayed flat; we finally knew which queries were wasting spend.”
“MBA DM notes and live examples made paid media feel practical — not just theory slides.”
“Clinic Maps work was process-heavy in the best way: categories, photos, reviews — then calls moved. No miracle claims.”
Full course index: For Students — course notes hub.
Hub for notes, slides, dictionary, and interactive tools across every module I teach.
16-hour MBA module — strategy, SEO, SEM, paid social, email, analytics.
Comprehensive notes and model questions for PU's ICT 110 course.
Practicum resources, assignments, and slides for digital marketing.
Study materials for E-Commerce systems and strategies.
Notes on IT applications, networking, and systems.
Business Information Systems concepts and architectures.
General resources and guides for Digital Marketing.
30-hour CS summer school — Node, Express, Gemini, RAG, agents. Mixed semesters; Core vs Stretch.
Citeable original research: Nepal Digital Marketing Benchmark Report 2027 (Google Ads CPC, Meta costs, SEO windows, CPL/CPA). Index: /research/.
Local SEO playbook for Nepal — Google Business Profile setup, NAP consistency, citations, local content, review strategy, and city-by-city tactics for Kathmandu, Pokhara, and beyond.
Anonymized STAR-L case study — how a Kathmandu service business reduced Google Ads CPA by 42% in 90 days through negative keywords, campaign restructure, and search term mining.
Local Citations Nepal: Complete Guide to Building NAP Consistency and Authority Local citations are the backbone of local SEO success, yet 89% of Nepal businesses have inconsistent
In Nepal, a successful digital marketing strategy goes beyond technical SEO and ad spend. Discover how understanding local cultural nuances is key to influencing consumer behavior and b
Selective international framing: methods that transfer across emerging markets, grounded in Nepal practice — not fake local geo posts for India or US cities.
What ongoing website maintenance costs in NPR — updates, backups, security, content, and when to move from shared hosting to VPS.
Anonymized Gurkha Technology client story — GBP optimization, service-page rebuild, and re
Client-owned GTM containers, WhatsApp/call events, and stopping double-firing on Nepal Wor
Nepal digital economy survey 2026 — ICT index scores, internet penetration, payments, e-co
Ready to accelerate your growth? I build focused roadmaps aligned to revenue outcomes, whether you need a complete acquisition strategy, a technical audit, or a conversion lift. Let's connect and discuss how I can help your business.