Problem
A high-profile football series needed reach across platforms, not a single Facebook boost. Search and social had to share one story.
Case study
Case Study: Football Circus — Cross-Platform Campaign
Work delivered through Gurkha Technology. Where a number was not published, this page does not invent one.
- Catalog
- E-commerce SEO
- Clinic local SEO
- Education PPC
- Home services ads
- Home services local SEO
- Treebones
- Nepal Airlines
- Football Circus
Catalog: /case-studies/. Hire: packages.
The engagement
What was done
- Outcomes (as published)
- Campaign analytics tracked millions of cross-platform views. A single-platform ROAS figure is not published here.
- Client
- THT Digital — Football Circus series (named).
- Industry
- Sports media / events, Nepal
- Location
- Nepal (cross-platform: social + search)
- Timeline
- Series flight (event-paced, not a 90-day SME retainer).
- Team
- Gurkha Technology with THT Digital.
Starting point
Series assets existed; paid and search had to be structured for a burst event, not a 12-month retainer.
Strategy
Cross-platform ads plus search engine marketing, with reporting that could show viewership across properties — not only one pixel.
Implementation
Campaign build, creative optimisation, SEM, and a reporting layer that rolled up cross-platform views for stakeholders.
Arjan’s role
Digital campaign execution and reporting via Gurkha Technology.
Evidence
Cross-platform performance analytics delivered to the client. Exact CPM/CPA tables not public.
Takeaways
What other businesses can learn
- Event series need a flight plan with a fixed start and end, not the slow ramp of a monthly retainer.
- Run search alongside social. Social creates interest, and search captures the people who then look the event up.
- Agree what counts as a view on each platform before launch, so the cross-platform report is comparable.
- Optimise creative during the flight; with short campaigns there is no second month to fix it.
Next step