Case Study: Football Circus — Cross-Platform Campaign
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Case details
| Client | THT Digital — Football Circus series (named). |
|---|---|
| Industry | Sports media / events, Nepal |
| Location | Nepal (cross-platform: social + search) |
| Problem | A high-profile football series needed reach across platforms, not a single Facebook boost. Search and social had to share one story. |
| Starting point | Series assets existed; paid and search had to be structured for a burst event, not a 12-month retainer. |
| Strategy | Cross-platform ads plus search engine marketing, with reporting that could show viewership across properties — not only one pixel. |
| Implementation | Campaign build, creative optimisation, SEM, and a reporting layer that rolled up cross-platform views for stakeholders. |
| Timeline | Series flight (event-paced, not a 90-day SME retainer). |
| Outcomes (as published) | Campaign analytics tracked millions of cross-platform views. A single-platform ROAS figure is not published here. |
| Arjan’s role | Digital campaign execution and reporting via Gurkha Technology. |
| Team | Gurkha Technology with THT Digital. |
| Evidence | Cross-platform performance analytics delivered to the client. Exact CPM/CPA tables not public. |