Case Study: Kathmandu Healthcare Clinic Local SEO
Maps and service pages, not viral reels. Legal name, address, and specialty list withheld. Metrics rounded for privacy, as published on this domain.
Narrative: clinic local SEO case.
Evidence object
| Client | Withheld. Multi-specialty outpatient clinic, ~25 staff including 8 consultants, Kathmandu Valley ring-road corridor. |
|---|---|
| Industry | Healthcare — outpatient clinic |
| Location | Kathmandu, Nepal |
| Problem | Wrong GBP primary category (“Medical center”), NAP inconsistency, six thin service pages, neglected reviews (12 at 4.1★), failing mobile LCP (4.2s). Goal: booked appointments from Search and Maps, not TikTok reach. |
| Starting point | GBP map views ~2,100/month; GBP calls ~45/month; organic sessions ~1,800/month; 2 keywords in top-3 local pack. Ads NPR 25,000/month (held). |
| Strategy | Fix Google Business Profile before more content. Then one unique page per high-intent service + FAQ schema. Then Core Web Vitals. Patient education posts only to support money pages. |
| Implementation | Weeks 1–4: categories, geo-tagged photos, review SMS (no incentives), 2-hour message SLA. Weeks 5–12: 800–1,200 word service pages; 301 duplicates. Weeks 8–14: LCP 4.2s → 2.1s; LocalBusiness/Physician schema. Ongoing: two education posts/month. |
| Timeline | 6-month retainer (published as 2025–2026) |
| Organic traffic | Site sessions ~1,800 → ~3,400/month (+89%). GBP map views ~2,100 → ~9,240/month (~+340%). |
| Revenue | Not published as NPR. Front desk: ~30% more appointment requests citing “found on Google” (How did you hear about us?). |
| Keywords | Top-3 local pack: 2 → 9 terms. Direction requests ~120 → ~290/month (+142%). |
| Calls / reviews | Search/Maps calls ~45 → ~83/month (~+85%). Reviews 12 (4.1★) → 47 (4.6★). |
| Arjan’s role | Lead strategist: GBP diagnosis, information architecture, compliance review, reporting. |
| Team | Gurkha Technology (local SEO + site rebuild). Clinic reception trained on response SLA and review SMS. |
| Evidence | Google Business Profile Insights, Search Console, GA4, Core Web Vitals. No named screenshot pack (patient/clinic identity). Healthcare ads: no guaranteed-cure claims; Nepal Medical Council norms noted on the long-form page. |