10-Day BBA Digital Marketing Syllabus: The AI Strategy Sandbox

Format: 10 Days | 2 Hours Per Day | 20 Hours Total
Structure: Hour 1: Strategy & Prompt Design (Instructor-Led) | Hour 2: Digital Sandbox Lab (Individual Student Execution)
By Arjan KC | Managing Director, Gurkha Technology

Duration: 20 Hours Format: 10-Day Course Level: BBA / Undergraduate
12 Modules
10 Slide Decks
20 Hours
ℹ️ Overview

Course Modules (4 Phases)

Phase 1 Foundation: Build & Protect

Establish the digital infrastructure and brand architecture before generating traffic. Day 1 introduces the macro strategy; Day 2 deploys web architecture, security, and the Google Sites sandbox; Day 3 builds the offer and copy engine that powers the live site.

Module 1

Day 1: The Digital Home Base, Strategy & Initial Architecture

Master digital marketing strategy in Nepal. Learn the digital customer journey, brand positioning...

⏱️ 2 hours Module 2

Day 2: Web Architecture, Security & UX Design

Learn web architecture, DNS, and UX design. Deploy a live Google Sites homepage in this hands-on ...

⏱️ 2 hours Module 3

Day 3: Offer Architecture & Copywriting Frameworks

Combine commercial offer design with the Hook-Value-CTA copywriting matrix. Build your first AI-g...

⏱️ 2 hours

Phase 2 Content & Optimization: Organic Growth

Drive sustainable organic visibility through SEO and automated social media pipelines. Days 4–5 build the content engine that attracts and converts audiences without ad spend.

Module 4

Day 4: Search Engine Optimization (SEO) & Search Intent

Decode search intent, build topical authority with semantic clustering, and create an AI-powered ...

⏱️ 2 hours Module 5

Day 5: Social Media Management & Automated Asset Pipelines

Automate social media marketing with AI and Canva Bulk Create. Build 30-day omnichannel content c...

⏱️ 2 hours

Phase 3 Data & Retention: The Feedback Loop

Harness analytics and owned-audience channels to compound growth. Days 6–7 build data literacy and email retention automation so that every customer relationship compounds in value over time.

Module 6

Day 6: Analytics, Metrics & Actionable Insights

Distinguish vanity metrics from sanity metrics, diagnose funnel leaks, and use AI to convert raw ...

⏱️ 2 hours Module 7

Day 7: Owned Audience, Email Marketing & Retention Automation

Build an owned audience through email list building, design behavior-based automation sequences, ...

⏱️ 2 hours

Phase 4 Amplification & Future-Proofing

Accelerate growth with paid media, advanced Meta Ads, and workflow automation. Days 8–10 cover budget modeling, ad creative strategy, agentic marketing operations, AI ethics, and the final executive capstone pitch.

Module 8

Day 8: The Macro Logic of Online Ads & Budget Allocation

Master the paid media auction system, unit economics (CAC, ROAS, LTV), and build an AI-powered me...

⏱️ 2 hours Module 9

Day 9: Meta Ads Manager & Creative Control

Master Meta campaign infrastructure, audience governance, A/B testing, and the Creative Matrix — ...

⏱️ 2 hours Module 10

Day 10: Workflow Automation & The Executive Sandbox Pitch

Master agentic marketing operations, AI ethics, and workflow automation. Synthesise your 10-day j...

⏱️ 2 hours

Presentation Slides

Module 1 Slides

Day 1 Slides – The Digital Home Base, Strategy & Initial Architecture

Slides covering the executive macro view, digital customer journey, brand positioning, and the Co...

 Module 2 Slides

Day 2 Slides – Web Architecture, Security & UX Design

Slides covering traditional web architecture, DNS routing, cybersecurity fundamentals, UX navigat...

 Module 3 Slides

Day 3 Slides – Offer Architecture & Copywriting Frameworks

Slides on commercial intent, value stacking, risk reversal, the Hook-Value-CTA matrix, and the co...

 Module 4 Slides

Day 4 Slides – SEO & Search Intent

Slides on deciphering search intent, topical authority, semantic clustering, and the AI-powered S...

 Module 5 Slides

Day 5 Slides – Social Media Management & Automated Asset Pipelines

Slides on omnichannel content distribution, the CSV Bulk Generator AI prompt, and the 30-Day Canv...

 Module 6 Slides

Day 6 Slides – Analytics, Metrics & Actionable Insights

Slides on data literacy, vanity vs sanity metrics, the funnel leak philosophy, and the AI Data An...

 Module 7 Slides

Day 7 Slides – Owned Audience, Email Marketing & Retention Automation

Slides on the economics of retention, lead magnets, automated email sequences, and the Automated ...

 Module 8 Slides

Day 8 Slides – The Macro Logic of Online Ads & Budget Allocation

Slides on paid media auction mechanics, CAC/ROAS/LTV unit economics, and the AI Marketing Budget ...

 Module 9 Slides

Day 9 Slides – Meta Ads Manager & Creative Control

Slides on Meta campaign infrastructure, custom and lookalike audiences, A/B testing, and the Meta...

 Module 10 Slides

Day 10 Slides – Workflow Automation & The Executive Sandbox Pitch

Slides on agentic marketing operations, AI ethics & corporate governance, and the Executive Pitch...

Course Overview

Why This Course?

The digital landscape has fundamentally shifted. Traditional marketing curricula often treat digital channels as a separate discipline from business strategy, leaving BBA graduates unable to lead modern go-to-market execution. Furthermore, the rapid rise of AI has made manual marketing workflows economically unsustainable.

"The AI Strategy Sandbox" is designed to bridge this gap. Over 10 days, students build a coherent digital marketing strategy portfolio from scratch—covering brand strategy, web presence, offer and copy, SEO planning, social production, analytics literacy, email automation, unit economics, and Meta media planning—while using AI tools as a real-time strategic co-pilot at every stage. The sandbox uses Google Sites as a lab platform; live Pixel/retargeting requires graduating to a full CMS after the course.

The Four Phases

Phase 1: Foundation

Build & Protect — Days 1–3. Students establish their digital home base: Day 1 is a high-level strategic intro (journey map, positioning, brand blueprint); Day 2 covers web architecture, DNS, cybersecurity, and UX design — culminating in a live Google Sites deployment; Day 3 layers offer architecture, value stacking, risk reversal, brand voice, and the Hook-Value-CTA copywriting matrix, with students publishing AI-generated copy directly onto their live site. Core AI frameworks: Brand Blueprint, Lead Systems Architect, Value Proposition Generator, and Multi-Angle Copy Hook prompts.

Phase 2: Content & Optimization

Organic Growth — Days 4–5. Students build their content engine: SEO semantic clusters and automated social media pipelines using Canva Bulk Create. AI accelerates production of keyword maps and 30-day content calendars.

Phase 3: Data & Retention

The Feedback Loop — Days 6–7. Students learn data literacy (vanity vs. sanity metrics), funnel leak diagnosis, and email retention automation. AI-powered conversion audits and 4-part welcome sequences are built from real analytics datasets.

Phase 4: Amplification & Future-Proofing

Days 8–10. Students master paid media auction logic, unit economics (CAC, ROAS, LTV), Meta Ads creative matrices, and workflow automation. The course culminates in an Executive Sandbox Pitch: a rapid-fire presentation of each student's complete digital marketing strategy.

Course Structure

Hour 1: Strategy & Prompt Design

Instructor-led. Core strategic concept introduced with AI prompting framework for that day's domain.

Hour 2: Digital Sandbox Lab

Individual student execution. Each student applies the day's framework to their own unique mock business using AI tools on their laptops.

The Running Mock Business: Every student selects one unique business idea on Day 1 and applies every lesson to that same business across all 10 days, producing a cohesive final marketing strategy by Day 10.

What Students Build

  • ✅ A complete individual company profile and customer persona (with labelled objections)
  • ✅ A live Google Sites homepage with AI-generated copy, navigation, and a value-stacked offer
  • ✅ A one-page brand voice card + copy asset library with marketing hook variations
  • ✅ A semantic SEO content map with optimized title tags and meta descriptions
  • ✅ A social content calendar (7-day MVP or 30-day stretch; CSV → Canva Bulk Create when available)
  • ✅ An analytics conversion audit report
  • ✅ A 4-part automated email welcome sequence
  • ✅ A media spend simulation with CAC/ROAS/LTV projections
  • ✅ A Meta Ads creative matrix (plan-only; Pixel/CMS graduation noted)
  • ✅ A final executive pitch deck synthesizing the strategy portfolio

Grading rubrics — daily lab pass/fail checks and Day 10 pitch score sheet.

Nepal case study map — published Gurkha Technology / Arjan KC cases mapped to each day (SEO +487% sessions, clinic GBP ~+340% map views, education −40% CPL, home services −42% CPA, and named brand/site work).

Featured real-world examples (classroom)

Full catalog: /case-studies/. Evidence rule: quote only published figures.

Requirements

Hardware

  • A laptop with internet access

Software (Free/Freemium Accounts)

  • ChatGPT (Free) or Claude.ai — for all AI prompting tasks
  • Google Account — for Docs, Sheets, and Analytics
  • Canva (Free for design; Bulk Create may require Pro — Day 5 has an MVP fallback)
  • Meta Personal Account — for Ads Manager access
  • Mailchimp or equivalent (Free tier) — for email sequence design