Nepal Case Study Map
Use these published cases beside each day’s theory. Prefer the full write-up when you need numbers; never invent KPIs that the case page does not publish.
| Day | Theme | Primary case | Why it fits |
|---|---|---|---|
| 1 | Brand & positioning | Jhalko — brand & leads | Identity before campaigns; social-safe mark |
| 2 | Site / UX / ops | Treebones Resort | Owned site + brand system first |
| 3 | Offer & copy | Ayush Hospital content | Patient-intent messaging, not clickbait |
| 4 | SEO | Kathmandu fashion e-commerce SEO | +487% organic sessions; ~3× organic-led revenue |
| 4 (local) | GBP / Maps | Kathmandu clinic local SEO | GBP map views ~+340%; calls ~+85% |
| 5 | Social systems | Treebones + Jhalko | Always-on social after brand lock |
| 5 / 7 | Hospitality WhatsApp booking funnel | Nepal click-to-chat method (no invented occupancy) | |
| 6 | Analytics / CRO | Home services Google Ads | Waste + landing CVR drove −42% CPA |
| 7 | Owned audience | WhatsApp method case + email economics in notes | Owned chat + email beat algorithm rent |
| 8 | Unit economics | Education consultancy PPC | −40% CPL; ~2× leads on held spend |
| 8 / 9 | Paid Search vs Meta | Home services CPA + catalog | Budget follows CAC/LTV, not channel fashion |
| 9 | Creative / awareness | Famous Steel brand awareness · THT Football Circus | Creative systems when Pixel data is thin |
| 10 | Stack & presence | Nepal Airlines digital presence · Jyotipunja tech audit | Governance + infrastructure before scale |
Catalog: All case studies
Evidence rule for students: Quote only figures that appear on the case page. If a metric is “not published,” say so in your pitch.
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