Case study

Case Study: Ayush Hospital Pvt. Ltd. Content Strategy

Work delivered through Gurkha Technology. Where a number was not published, this page does not invent one.

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The engagement

What was done

Outcomes (as published)
Content system connecting the hospital to prospective patients. Appointment or CPA figures are not published here.
Client
Ayush Hospital Pvt. Ltd. (named).
Industry
Healthcare — hospital, Nepal
Location
Nepal
Timeline
Ongoing content + promotion (not published as a 90-day CPA table).
Team
Gurkha Technology. Hospital communications on medical review.

Problem

The hospital needed patient-facing content that could be promoted without violating medical advertising norms — no miracle-cure claims.

Starting point

Institutional brand; content was not yet a system for acquisition.

Strategy

Content that explains services to real patient segments, then paid/organic promotion of those assets — not random festival posts as “healthcare marketing.”

Implementation

Content calendar, creative, and promotion. Creative variants compared (optimised vs unoptimised) on Facebook/Instagram so the hospital could see what actually held attention.

Arjan’s role

Content strategy, creative direction, promotion via Gurkha Technology.

Evidence

Page creative history. No invented bed-occupancy metrics. YMYL: no treatment guarantees.

Takeaways

What other businesses can learn

  • Healthcare content must avoid treatment guarantees. Clinical review before publishing protects patients and the brand.
  • Plan content around the questions patients ask about each service, not around the hospital’s internal departments.
  • Compare optimised and unoptimised creative on the same page to learn what actually holds attention.
  • Promote useful content assets, not only festival greetings, if the goal is patient enquiries.

Next step

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