Case Study: Ayush Hospital Pvt. Ltd. Content Strategy

Work delivered through Gurkha Technology. Where a number was not published, this page does not invent one.

Case details

Client	Ayush Hospital Pvt. Ltd. (named).
Industry	Healthcare — hospital, Nepal
Location	Nepal
Problem	The hospital needed patient-facing content that could be promoted without violating medical advertising norms — no miracle-cure claims.
Starting point	Institutional brand; content was not yet a system for acquisition.
Strategy	Content that explains services to real patient segments, then paid/organic promotion of those assets — not random festival posts as “healthcare marketing.”
Implementation	Content calendar, creative, and promotion. Creative variants compared (optimised vs unoptimised) on Facebook/Instagram so the hospital could see what actually held attention.
Timeline	Ongoing content + promotion (not published as a 90-day CPA table).
Outcomes (as published)	Content system connecting the hospital to prospective patients. Appointment or CPA figures are not published here.
Arjan’s role	Content strategy, creative direction, promotion via Gurkha Technology.
Team	Gurkha Technology. Hospital communications on medical review.
Evidence	Page creative history. No invented bed-occupancy metrics. YMYL: no treatment guarantees.

Healthcare content must avoid treatment guarantees. Clinical review before publishing protects patients and the brand.
Plan content around the questions patients ask about each service, not around the hospital’s internal departments.
Compare optimised and unoptimised creative on the same page to learn what actually holds attention.
Promote useful content assets, not only festival greetings, if the goal is patient enquiries.