Digital Marketing for Real Estate & Property
Real-estate buyers in Nepal research on mobile, call WhatsApp, and visit sites before they trust a brochure PDF. I build project launch pages, broker Google Business Profile listings, and tracked Search/Meta — Maps-first discipline from published clinic and trades local SEO cases (method only — not property KPIs). City: real estate Kathmandu.
Why Work With Me
Launch URLs, not homepage boosts
Each project needs its own landing, festival timing, and offline site-visit tracking.
Broker Maps and neighbourhood pages
GBP categories, review workflow, area-specific H1s — especially in the Valley.
Lead quality filters
Exclude job and aggregator clicks; NPR range transparency where appropriate.
Rentals vs sales split
Separate campaigns when intent and CPA differ.
Nepal Market Context
Kathmandu and Valley satellites dominate launch volume; Pokhara and Chitwan have tourism-adjacent property queries; Tarai cities need bilingual copy. Regulatory claims on projects remain client/legal responsibility.
My Process
- Discovery audit: Review accounts, analytics, competitors, and current conversion paths.
- Strategy & roadmap: Prioritized 90-day plan with KPIs, budget tiers in NPR, and quick wins.
- Implementation: Launch or fix campaigns, tracking, content, and technical foundations.
- Optimization cadence: Weekly bid/creative tests; monthly reporting tied to revenue or pipeline.
- Scale & handoff: Document SOPs so your team can maintain momentum after engagement.
Expected Results
Outcomes vary by industry and budget, but here are realistic benchmarks from Nepal campaigns I have managed or audited:
| Metric | Typical Range (Nepal) |
|---|---|
| Published real-estate KPI case | None on this site |
| Method | GBP + service/launch pages + call tracking |
| City page | Kathmandu live; other cities scoped on audit |
| Adjacent verticals | Lawyers and insurance city pages for cross-referral traffic |
Figures are directional — your audit will set targets based on margin, competition, and tracking quality.
Industries I Work With
- E-commerce & D2C brands
- B2B SaaS and IT services
- Professional services (legal, finance, consulting)
- Education and study-abroad consultancies
- Hospitality, restaurants, and local services
Example Outcome
No published property sale-price or occupancy case. Local visibility method follows clinic/trades Maps work. For measured KPIs in other verticals, see case studies.
Real estate and project marketing across Nepal
Launch URLs per project phase, broker GBP with showroom photos, and Search for project + location intent — not generic “buy house Nepal” auctions.
Most campaigns in Nepal lose on slow mobile pages and vague landing copy — not on audience size. DataReportal’s Digital 2026: Nepal (late 2025) puts internet users at about 16.6 million (~56% of the population), with most people on phones and roughly nine in ten online users on at least one social platform. Kathmandu and the Valley skew higher than remote districts; even in cities, Nepali copy and tight geo-targeting usually beat a one-size English campaign.
Real-estate search is among the pricier categories — often NPR 45–95 (benchmark). A proper project page and a verified Maps listing beat boosting a PDF; track site visits offline so reports reflect real interest.
First 90 days
- Honest possession dates and registration details on launch pages
- Call tracking and logging site visits that close offline
- Retarget site visitors; split broker brand from developer project if both exist
- Report only metrics you can verify — not made-up absorption rates
Service Packages
Real Estate Digital Audit
Projects, GBP, tracking, compliance copy review, 90-day plan.
Launch + Maps Sprint
One launch URL, Maps, Search/Meta (media extra), call tracking.
Developer Retainer
Multi-project calendar, always-on lead gen, monthly enquiry reporting.
Frequently Asked Questions
Do you guarantee unit sales?
No. Scope is visibility, enquiries, and tracking — not closed deals.
Can you advertise unfinished projects?
Only with client-approved legal disclaimers and accurate delivery claims.
Hospitality property vs residential?
Hospitality bookings: hospitality hub. This page is sales/rental broker and developer scope.
Meta vs Search for launches?
Search for high-intent area + “apartment”; Meta for awareness with strict geo.
Ncell/Nepal-wide portals?
Portal listings complement — not replace — owned launch pages and Maps.
Reference Guides
Related Services
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