Digital Marketing for Manpower Agencies & Foreign Employment

Foreign employment runs on demand letters; your marketing should too. Campaigns split by destination country and job category, each with its own landing page, feeding a WhatsApp counselor handoff — measured on cost per qualified applicant, never on clicks. National hub: all industries.

Why Work With Me

  • Compliance-first advertising: no guaranteed jobs, visas or salaries in ad copy — ever. Your DoFE license number on every landing page.
  • Destination-split structure: separate campaigns per country and trade, so a Qatar security-guard surge never burns the Malaysia factory-worker budget.
  • Counselor handoff: click-to-WhatsApp with prefilled trade + destination, tracked to qualified applicant — the same attribution discipline as the COD playbook, applied to recruitment.

Nepal Market Context

Manpower demand follows active demand letters: Gulf states and Malaysia historically, with newer European routes growing. Job-seekers research on Facebook groups, TikTok and YouTube, then convert through a counselor chat or office visit — rarely through a form alone. Trust decides: licensed agencies with visible documentation, real office photos and answered questions win applicants that unlicensed operators bid for in the same auctions.

Seasonality tracks departures more than festivals: pre-departure training batches, medical scheduling and documentation windows create predictable enquiry waves per destination.

My Process

  1. Demand audit: active demand letters by destination and trade, current applicant sources, counselor capacity per week.
  2. Landing per destination: one page per country (plus major trades where volume justifies it): requirements, process steps, timeline honesty, license number, office visit CTA.
  3. Search by intent: destination + trade keywords on Google; negatives against visa-guarantee and free-job queries that attract the wrong applicants.
  4. Meta/TikTok for awareness: demand-letter announcements and pre-departure content retargeted into WhatsApp chats.
  5. Handoff + tracking: prefilled WhatsApp threads per destination, call tracking, weekly cost-per-qualified-applicant reporting.

Expected Results

No published manpower CPL case exists on this site yet, so no numbers are claimed here. What transfers from adjacent proof: the education consultancy PPC case (CPL −40%, ~2× leads at held spend) demonstrates the destination-split + landing-page + call-tracking methodology — a different vertical, same discipline. First-quarter manpower targets are set from your baseline applicant cost after a 2–4 week measurement window, not before it.

Service Packages

Manpower

Demand Audit

NPR 82,800

Demand letters, search terms, tracking, landing match, 90-day rebuild plan. One-time.

Most Popular

Demand Campaign

NPR 55,000/mo

Growth Ads management by destination; weekly query mining. Media billed to you.

Setup

Tracking + WhatsApp

NPR 11,400

Conversion tracking (from Rs. 7,200) + WhatsApp Business setup (Rs. 4,200). One-time.

Packages from the published rate card (valid till Mar 31, 2027; 13% VAT domestic). Strategy documents (Rs. 42,000) available for multi-destination operations.

Frequently Asked Questions

Do you guarantee job placements or visa numbers?

No. Marketing is measured on qualified applicants and cost per applicant. Placements and visas depend on demand letters, documentation and embassy decisions — your claims, never promised in ad copy.

Should our DoFE license appear in marketing?

Yes — license number on landing pages and profiles. Job-seekers check it, and it separates licensed agencies from unlicensed operators bidding in the same auctions.

Which destinations and keywords work best?

Demand follows active demand letters. Campaigns split by destination country and job category with dedicated landing pages — never one generic page for all countries.

Is Meta or Google better for manpower leads?

Google Search captures active job-seekers by destination and trade; Meta and TikTok build awareness and remarket into WhatsApp chats. Channel mix is reported per account from your data.

Do you work outside Kathmandu?

Yes, remote Nepal-wide. Recruitment demand concentrates in Kathmandu Valley, Pokhara, Chitwan and the eastern Tarai — geo splits follow applicant geography.

Reference Guides

Ready to Get Started?

Send your active destinations and weekly counselor capacity — the audit starts from demand letters, not assumptions.