Case study

Case Study: Build Change Surakshit Ghar App Campaign

Work delivered through Gurkha Technology. Where a number was not published, this page does not invent one.

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The engagement

What was done

Outcomes (as published)
Cost-efficient install volume and improved app performance versus the pre-campaign baseline. Exact CPI and install counts are not published here.
Client
Build Change — Surakshit Ghar mobile application (named).
Industry
NGO / housing safety, Nepal
Location
Nepal (mobile app audience)
Timeline
Campaign window (exact dates not published as a KPI table).
Team
Gurkha Technology. Build Change product owners on creative approval.

Problem

A public-interest app needed installs without burning a commercial CPI. Creative and targeting had to match a safety product, not a D2C sale.

Starting point

App live; install volume and efficiency needed a media plan, not only an app-store listing.

Strategy

Optimise store and in-app messaging, then run a tightly budgeted app-install campaign — cost per install as the constraint, not vanity reach.

Implementation

Install-campaign structure, creative for the Surakshit Ghar use case, and optimisation loops on the advertising platforms in use at the time.

Arjan’s role

Campaign strategy and optimisation via Gurkha Technology.

Evidence

Platform install reporting (not republished as a screenshot pack).

Takeaways

What other businesses can learn

  • For public-interest apps, set cost per install as the constraint up front so budgets are not spent on reach alone.
  • Fix the app-store listing and in-app messaging before buying installs; paid traffic magnifies a weak listing.
  • Match creative to the mission. A safety product needs informative, trustworthy tone, not retail urgency.
  • Record a baseline before launch so improvement can be shown without inventing numbers later.

Next step

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