Case Study: Build Change Surakshit Ghar App Campaign
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Case details
| Client | Build Change — Surakshit Ghar mobile application (named). |
|---|---|
| Industry | NGO / housing safety, Nepal |
| Location | Nepal (mobile app audience) |
| Problem | A public-interest app needed installs without burning a commercial CPI. Creative and targeting had to match a safety product, not a D2C sale. |
| Starting point | App live; install volume and efficiency needed a media plan, not only an app-store listing. |
| Strategy | Optimise store and in-app messaging, then run a tightly budgeted app-install campaign — cost per install as the constraint, not vanity reach. |
| Implementation | Install-campaign structure, creative for the Surakshit Ghar use case, and optimisation loops on the advertising platforms in use at the time. |
| Timeline | Campaign window (exact dates not published as a KPI table). |
| Outcomes (as published) | Cost-efficient install volume and improved app performance versus the pre-campaign baseline. Exact CPI and install counts are not published here. |
| Arjan’s role | Campaign strategy and optimisation via Gurkha Technology. |
| Team | Gurkha Technology. Build Change product owners on creative approval. |
| Evidence | Platform install reporting (not republished as a screenshot pack). |