Arjan KC — Performance Marketing Expert in Nepal
This page is the performance marketing expert profile — paid acquisition philosophy and Nepal methods. Service scope: Performance Marketing Nepal.
Expertise catalog: /arjan-kc/expertise/ · Full profile: /arjan-kc/
Performance marketing philosophy
Performance marketing means paying for measurable outcomes — leads, purchases, calls — with tracking that survives Nepal’s COD and WhatsApp closes.
| One KPI | Pick revenue, qualified leads, or CPA — not blended “engagement.” |
|---|---|
| Full funnel | Creative, landing, checkout/chat, and CRM must agree. |
| Channel fit | Search for intent; Meta for discovery; remarketing for return visits. |
| Proof discipline | Numbers only from published case studies. |
Experience
Performance work spans Google Ads, Meta, remarketing, and landing-page optimization inside Gurkha Technology delivery and person retainers. Strongest published numbers are education PPC and home-services Search — not invented ROAS averages.
Methodologies
- Baseline — current CPA/CPL, conversion events, and sales follow-up SLA.
- Offer sheet — NPR price, exclusions, primary CTA (form, call, WhatsApp).
- Channel map — Search, Meta, remarketing — remarketing.
- Test plan — creative and landing variants with statistical humility on small volumes.
- Scale rules — raise budget only when event quality is proven 2–3 weeks.
Nepal-specific work
COD and phone sales break last-click dashboards — build micro-conversions and CRM logging. Festival CPC lifts require landings before spend. CPC/CPL tables: Benchmark Report 2027.
Case studies & results
| Education consultancy PPC | CPL −40%; ~2× leads at held budget. Case study |
|---|---|
| Home services Google Ads | CPA −42% in 90 days. Case study |
Full catalog: /case-studies/. These are engagement results, not site-wide averages.
Publications & guides
Tools
Google Ads, Meta Ads Manager, GA4, GTM, Looker Studio, CRM tagging — CRM marketing.
FAQ
Performance marketing vs digital marketing?
Performance is the paid, measurable slice — CPA, ROAS, CPL — inside the wider stack.
Do you run affiliate or influencer as performance?
Affiliate and influencer are separate briefs with different payout rules — affiliate.
Minimum budget?
Learning needs enough daily spend to exit Google/Meta learning phase — plan tables in the benchmark report.