Case Study: Nepal Airlines Corporation Digital Presence

Work delivered through Gurkha Technology. Where a number was not published, this page does not invent one.

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Case details

ClientNepal Airlines Corporation (named).
IndustryAviation — national carrier
LocationNepal + route markets (Dubai, Delhi, domestic)
ProblemUnofficial pages confused passengers. The carrier needed a single official identity and campaigns that sold seats, not generic “engagement.”
Starting pointFragmented unofficial presence; no verified official page as the source of truth.
StrategyClean the identity first (takedown unofficial properties, stand up an official verified page), then run route-specific creative for Dubai, Delhi, and domestic — not one national booster post.
ImplementationReputation work to remove unofficial pages. Official page with verified badge. Creative for international and domestic routes. Design system for NAC campaigns.
TimelineMulti-phase (identity, then route campaigns). Exact months not published.
Outcomes (as published)Official verified presence. Campaigns contributed to sales on Dubai, Delhi, and domestic routes. Seat or yield figures are not published here.
Arjan’s roleDigital identity, creative, and campaign strategy via Gurkha Technology.
TeamGurkha Technology. Carrier stakeholders on content approval.
EvidencePublic official page history. No invented load-factor percentages.

Related

Aviation marketing · Reputation (ORM) · Contact