Case Study: Nepal Airlines Corporation Digital Presence
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Case details
| Client | Nepal Airlines Corporation (named). |
|---|---|
| Industry | Aviation — national carrier |
| Location | Nepal + route markets (Dubai, Delhi, domestic) |
| Problem | Unofficial pages confused passengers. The carrier needed a single official identity and campaigns that sold seats, not generic “engagement.” |
| Starting point | Fragmented unofficial presence; no verified official page as the source of truth. |
| Strategy | Clean the identity first (takedown unofficial properties, stand up an official verified page), then run route-specific creative for Dubai, Delhi, and domestic — not one national booster post. |
| Implementation | Reputation work to remove unofficial pages. Official page with verified badge. Creative for international and domestic routes. Design system for NAC campaigns. |
| Timeline | Multi-phase (identity, then route campaigns). Exact months not published. |
| Outcomes (as published) | Official verified presence. Campaigns contributed to sales on Dubai, Delhi, and domestic routes. Seat or yield figures are not published here. |
| Arjan’s role | Digital identity, creative, and campaign strategy via Gurkha Technology. |
| Team | Gurkha Technology. Carrier stakeholders on content approval. |
| Evidence | Public official page history. No invented load-factor percentages. |