Case study

Case Study: Nepal Airlines Corporation Digital Presence

Work delivered through Gurkha Technology. Where a number was not published, this page does not invent one.

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The engagement

What was done

Outcomes (as published)
Official verified presence. Campaigns contributed to sales on Dubai, Delhi, and domestic routes. Seat or yield figures are not published here.
Client
Nepal Airlines Corporation (named).
Industry
Aviation — national carrier
Location
Nepal + route markets (Dubai, Delhi, domestic)
Timeline
Multi-phase (identity, then route campaigns). Exact months not published.
Team
Gurkha Technology. Carrier stakeholders on content approval.

Problem

Unofficial pages confused passengers. The carrier needed a single official identity and campaigns that sold seats, not generic “engagement.”

Starting point

Fragmented unofficial presence; no verified official page as the source of truth.

Strategy

Clean the identity first (takedown unofficial properties, stand up an official verified page), then run route-specific creative for Dubai, Delhi, and domestic — not one national booster post.

Implementation

Reputation work to remove unofficial pages. Official page with verified badge. Creative for international and domestic routes. Design system for NAC campaigns.

Arjan’s role

Digital identity, creative, and campaign strategy via Gurkha Technology.

Evidence

Public official page history. No invented load-factor percentages.

Takeaways

What other businesses can learn

  • Fix identity before buying reach. Ads cannot build trust while unofficial pages answer customers in your name.
  • Platform verification is a trust signal, especially for public-sector and travel brands that attract impersonators.
  • Split creative by route and market. Travellers to Dubai, Delhi, and domestic sectors have different needs and timing.
  • Agree the approval workflow with stakeholders at the start, so campaigns are not delayed at launch.

Next step

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