Case Study: Nepal Airlines Corporation Digital Presence

Work delivered through Gurkha Technology. Where a number was not published, this page does not invent one.

Case details

Client	Nepal Airlines Corporation (named).
Industry	Aviation — national carrier
Location	Nepal + route markets (Dubai, Delhi, domestic)
Problem	Unofficial pages confused passengers. The carrier needed a single official identity and campaigns that sold seats, not generic “engagement.”
Starting point	Fragmented unofficial presence; no verified official page as the source of truth.
Strategy	Clean the identity first (takedown unofficial properties, stand up an official verified page), then run route-specific creative for Dubai, Delhi, and domestic — not one national booster post.
Implementation	Reputation work to remove unofficial pages. Official page with verified badge. Creative for international and domestic routes. Design system for NAC campaigns.
Timeline	Multi-phase (identity, then route campaigns). Exact months not published.
Outcomes (as published)	Official verified presence. Campaigns contributed to sales on Dubai, Delhi, and domestic routes. Seat or yield figures are not published here.
Arjan’s role	Digital identity, creative, and campaign strategy via Gurkha Technology.
Team	Gurkha Technology. Carrier stakeholders on content approval.
Evidence	Public official page history. No invented load-factor percentages.

Fix identity before buying reach. Ads cannot build trust while unofficial pages answer customers in your name.
Platform verification is a trust signal, especially for public-sector and travel brands that attract impersonators.
Split creative by route and market. Travellers to Dubai, Delhi, and domestic sectors have different needs and timing.
Agree the approval workflow with stakeholders at the start, so campaigns are not delayed at launch.