Case study

Case Study: Famous Steel and Home Appliances Brand Awareness

Work delivered through Gurkha Technology. Where a number was not published, this page does not invent one.

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The engagement

What was done

Outcomes (as published)
Higher brand awareness in Nepal and among the Nepali diaspora in Australia. Revenue or ROAS not published here.
Client
Famous Steel and Home Appliances (named).
Industry
Retail — steel and home appliances
Location
Nepal + Nepali audience in Australia
Timeline
Multi-month brand and promotion work.
Team
Gurkha Technology.

Problem

A product-heavy retailer needed awareness beyond walk-in traffic, including diaspora demand — without a catalog that looked like a PDF dump.

Starting point

Brand known locally; digital product storytelling and geo-split audiences were weak.

Strategy

Product-led creative for Nepal, plus campaigns that could travel to the Nepali diaspora in Australia. Design quality as the differentiator on a noisy feed.

Implementation

Product showcase designs, content, and paid/organic promotion. Creative performance reviewed on the public page versus unoptimised posts.

Arjan’s role

Creative, content, and promotion via Gurkha Technology.

Evidence

Public page creative. No invented store-sales percentages.

Takeaways

What other businesses can learn

  • Lead with the product in use. Showcase designs outperform catalogue-style grids on a busy feed.
  • Split campaigns by geography. Buyers in Nepal and the diaspora in Australia need different messages and timing.
  • Use design quality as the differentiator when competitors sell similar products.
  • Judge awareness work by comparing creative consistently, rather than by claimed sales lifts.

Next step

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