Case Study: Famous Steel and Home Appliances Brand Awareness

Work delivered through Gurkha Technology. Where a number was not published, this page does not invent one.

Case details

Client	Famous Steel and Home Appliances (named).
Industry	Retail — steel and home appliances
Location	Nepal + Nepali audience in Australia
Problem	A product-heavy retailer needed awareness beyond walk-in traffic, including diaspora demand — without a catalog that looked like a PDF dump.
Starting point	Brand known locally; digital product storytelling and geo-split audiences were weak.
Strategy	Product-led creative for Nepal, plus campaigns that could travel to the Nepali diaspora in Australia. Design quality as the differentiator on a noisy feed.
Implementation	Product showcase designs, content, and paid/organic promotion. Creative performance reviewed on the public page versus unoptimised posts.
Timeline	Multi-month brand and promotion work.
Outcomes (as published)	Higher brand awareness in Nepal and among the Nepali diaspora in Australia. Revenue or ROAS not published here.
Arjan’s role	Creative, content, and promotion via Gurkha Technology.
Team	Gurkha Technology.
Evidence	Public page creative. No invented store-sales percentages.

Lead with the product in use. Showcase designs outperform catalogue-style grids on a busy feed.
Split campaigns by geography. Buyers in Nepal and the diaspora in Australia need different messages and timing.
Use design quality as the differentiator when competitors sell similar products.
Judge awareness work by comparing creative consistently, rather than by claimed sales lifts.