Festival Campaign Operations in Nepal

Festival campaigns are recurring growth seasons for Nepali commerce and services — Dashain, Tihar, Nepali New Year, and category peaks (trek seasons). CPC and creative fatigue spike; the winners lock landings and WhatsApp SLA early. Ops note: Dashain/Tihar SLA.

What the engagement includes

• Budget calendar 6–8 weeks ahead of peak
• Dedicated festival landing URLs (not homepage rewrites)
• Creative waves (static + short-form) with offer clarity in NPR
• WhatsApp / call staffing SLA during peak hours
• Search-term and remarketing hygiene when demand spikes

Channel partners: Google Ads · Meta · short-form · conversational commerce. Benchmarks for planning tables: Benchmark Report 2027.