Conversational Commerce in Nepal

Conversational commerce is selling and supporting inside chat — for Nepal that usually means WhatsApp, sometimes Viber or Messenger — with catalogs, CTAs from ads, and a logged handoff to fulfilment. It is not “reply when you remember.” Related channel page: WhatsApp marketing.

System components

• Click-to-WhatsApp (CTWA) ads and site buttons with UTM discipline
• Quick replies / catalogs for SKUs, trek packages, or service menus
• Human SLA for peak seasons (festival and trek windows)
• CRM or spreadsheet logging so Ads optimise on closed jobs, not chat opens
• Optional Business API for templates (OTP, shipping, reminders) — scoped separately from spam blasts

Where it fits the stack

Ads and SEO create the chat. CRM stores the close. Tracking imports offline wins. Hospitality method: WhatsApp booking funnel. Meta lead forms vs chat: comparison note.

No invented “chat conversion rate” averages on this page — targets are set after your audit.