Case study

Case Study: Jhalko Photo Framing — Brand & Leads

Work delivered through Gurkha Technology. Where a number was not published, this page does not invent one.

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The engagement

What was done

Outcomes (as published)
A usable social identity and campaign system. Lead volume and CPA are not published here.
Client
Jhalko — photo framing platform (named).
Industry
D2C / print and framing, Nepal
Location
Nepal (social-first, website-aware brand)
Timeline
Multi-month brand + always-on campaigns (dates not published as a KPI window).
Team
Gurkha Technology design + media.

Problem

The original logo did not read as a website or convey the Nepali letter झ. Social crops broke the mark. Campaigns needed a consistent tone, not one-off posts.

Starting point

Existing unoptimised logo and fragmented visual identity.

Strategy

Fix identity for social crops (झ lockup + domain-forward social mark), write design guidelines, then run lead-generation campaigns with data reviews — not more random creatives.

Implementation

Brand tone and guidelines. Social-optimised logo variants. Actionable reporting for the team. Lead-generation campaigns. Detailed design prompts so creatives matched the offer, not the other way around.

Arjan’s role

Brand direction, insights, campaign lead, design prompts.

Evidence

Brand artefacts (social lockup vs original mark). No invented download or order counts.

Takeaways

What other businesses can learn

  • Test a logo at social crop sizes, such as the circular profile image, before it goes on anything else.
  • Write design guidelines before running campaigns, so every designer and freelancer produces consistent creative.
  • Review campaign data on a fixed schedule and let it shape the next creative brief instead of posting at random.
  • Brief designers from the offer outward. Creative that starts from the offer is easier to measure.

Next step

Want this for your business?

Brand identity · Contact