Case Study: Jhalko Photo Framing — Brand & Leads
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Case details
| Client | Jhalko — photo framing platform (named). |
|---|---|
| Industry | D2C / print and framing, Nepal |
| Location | Nepal (social-first, website-aware brand) |
| Problem | The original logo did not read as a website or convey the Nepali letter झ. Social crops broke the mark. Campaigns needed a consistent tone, not one-off posts. |
| Starting point | Existing unoptimised logo and fragmented visual identity. |
| Strategy | Fix identity for social crops (झ lockup + domain-forward social mark), write design guidelines, then run lead-generation campaigns with data reviews — not more random creatives. |
| Implementation | Brand tone and guidelines. Social-optimised logo variants. Actionable reporting for the team. Lead-generation campaigns. Detailed design prompts so creatives matched the offer, not the other way around. |
| Timeline | Multi-month brand + always-on campaigns (dates not published as a KPI window). |
| Outcomes (as published) | A usable social identity and campaign system. Lead volume and CPA are not published here. |
| Arjan’s role | Brand direction, insights, campaign lead, design prompts. |
| Team | Gurkha Technology design + media. |
| Evidence | Brand artefacts (social lockup vs original mark). No invented download or order counts. |