Brand Identity & Campaign Systems in Nepal
Most Nepal “branding” stops at a logo file that breaks in a Facebook crop. I fix the mark and guidelines first, then run campaigns that match the offer — the order used on Jhalko (झ lockup, social mark, then lead gen). Product-led awareness for manufacturers and retailers: Famous Steel (hub: manufacturing marketing) for Nepal and the Nepali diaspora in Australia. Lead volume, CPA, and ROAS are not published on those pages, so they are not invented here.
Why Work With Me
Identity that survives social crops
Lockups for square/story, domain-forward social marks, and a Nepali-script test (Jhalko’s झ) before more ads.
Guidelines before random creatives
Tone, colour, and prompt library so weekly posts match the product — not the designer’s mood.
Campaigns after the system exists
Lead-gen and awareness still need tracking. Ads hubs: Instagram Ads and Facebook Ads.
Diaspora and Nepal as separate intents
Famous Steel-style awareness for Australia-Nepali audiences is not the same brief as a Kathmandu shopfront GBP.
Nepal Market Context
Mobile-first social is where most Nepal brands live. A print-only logo fails in Stories. English-only guidelines fail teams that brief in Nepali. This page is identity + system, not a substitute for SEO or Maps. Hospitality brand-from-scratch (site + Shorts) is documented on Treebones — occupancy is not published.
My Process
- Discovery audit: Review accounts, analytics, competitors, and current conversion paths.
- Strategy & roadmap: Prioritized 90-day plan with KPIs, budget tiers in NPR, and quick wins.
- Implementation: Launch or fix campaigns, tracking, content, and technical foundations.
- Optimization cadence: Weekly bid/creative tests; monthly reporting tied to revenue or pipeline.
- Scale & handoff: Document SOPs so your team can maintain momentum after engagement.
Expected Results
Outcomes vary by industry and budget, but here are realistic benchmarks from Nepal campaigns I have managed or audited:
| Metric | Typical Range (Nepal) |
|---|---|
| Jhalko (named) | Usable social identity and campaign system. CPA not published |
| Famous Steel (named) | Higher brand awareness in Nepal and Australia diaspora. ROAS not published |
| Typical first deliverable | Audit of current mark + 2–3 social-safe variants + one-page guidelines |
| Ads without identity | We still run media, but creative waste is higher — scoped honestly in the diagnostic |
Figures are directional — your audit will set targets based on margin, competition, and tracking quality.
Industries I Work With
- E-commerce & D2C brands
- B2B SaaS and IT services
- Professional services (legal, finance, consulting)
- Education and study-abroad consultancies
- Hospitality, restaurants, and local services
Example Outcome
Jhalko: social-optimised logo, design guidelines, then lead-generation campaigns — no invented order counts. Famous Steel: product showcase and promotion; awareness, not a public ROAS. Paid placements for those brands sit in Meta; this URL is for people searching “brand identity Nepal.”
Identity then media
Crop-test the mark in Stories and feed before scaling ads. Jhalko needed a झ lockup that survived social; Famous Steel needed product images that matched the promotion.
- Jhalko · Famous Steel
- Instagram Ads (placement) vs this page (system)
Service Packages
Identity Audit
Mark, crop tests, competitor clutter, guidelines gap, 90-day system plan.
Brand System
Lockups, social kit, one-page guidelines, and creative prompts for the first campaign.
Identity + Campaigns
Guidelines plus always-on creative. Media billed to you.
Frequently Asked Questions
Is this graphic design only?
No. The named cases combine identity with campaigns. Pure logo files without a media plan are a different (smaller) scope.
Do you guarantee a CPA after a rebrand?
No. Jhalko and Famous Steel pages do not publish CPA or ROAS. Targets are set after we see your account.
Instagram Ads vs this page?
Instagram Ads is paid placement. This page is the mark and system those ads should use. Many retainers include both.
Treebones was hospitality — is that brand identity?
Partly. Treebones included brand guidelines plus site and Shorts. Hospitality execution: hospitality hub.
Can you work from Kathmandu remotely?
Yes. Brand files and Ads Manager do not require a Kathmandu studio visit unless the brief needs a workshop.
Reference Guides
Related Services
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