Arjan KC — Lead Generation Expert in Nepal
This page is the lead generation expert profile — qualified leads, not purchased lists. Services: Lead generation Nepal. Performance sibling: performance marketing expert.
Expertise catalog: /arjan-kc/expertise/ · Full profile: /arjan-kc/
Lead generation philosophy
Lead gen in Nepal fails when marketing optimizes form submits while sales closes on WhatsApp — define qualified leads with CRM before scaling spend.
| Qualified > volume | Attended consult or paid order — not raw form spam. |
|---|---|
| Channel order | Maps for trades, Search for intent, Meta for discovery — not all at once on day one. |
| Landing + SLA | Marketing and sales share one script and response time. |
| Tracking honesty | Import offline wins when pixel sales are incomplete. |
Experience
Published lead outcomes include home-services local SEO (~3× qualified leads) and education Search (CPL −40%). Brand-led lead work: Jhalko.
Methodologies
- Definition workshop — KPI, CRM stages, sales SLA.
- Funnel build — traffic, landing, capture, nurture where list exists.
- Paid hygiene — search terms, negatives, form friction tests.
- Maps layer — GBP for local demand — local SEO expert.
- Report — CPL/CPA on qualified stages — not vanity clicks.
Nepal-specific work
Meta lead forms vs WhatsApp tradeoffs: guide. Dictionary: lead generation.
Case studies & results
| Home services | Qualified leads ~3× — local SEO case |
|---|---|
| Education Search | CPL −40%; leads ~2× — PPC case |
| Jhalko | Brand system then lead campaigns — case |
Full catalog: /case-studies/. These are engagement results, not site-wide averages.
Publications & guides
FAQ
Lead gen expert vs performance expert?
Lead gen names the outcome. Performance marketing is the cross-channel paid system (CPA/ROAS).
Do you sell lists?
No. Opt-in capture and paid/organic funnels only.
Guaranteed leads/month?
No. Named case studies only after audit.