Arjan KC — Conversion Rate Optimization Expert in Nepal
This page is the CRO expert profile — landing pages, forms, and message match for Nepal mobile traffic. Services: CRO Nepal · landing page optimization. Hub: expertise.
Expertise catalog: /arjan-kc/expertise/ · Full profile: /arjan-kc/
CRO philosophy
CRO in Nepal is fixing message match and mobile friction before raising ad budgets — WhatsApp and call CTAs often beat long forms on 4G.
| Message match first | Ad headline, landing H1, and WhatsApp script must agree on NPR offer. |
|---|---|
| Mobile thumb zone | CTA above fold; LCP under practical 4G thresholds on money pages. |
| Test one lever | Headline, form length, or CTA type — not ten changes at once. |
| Track micro-conversions | Chat start and call click when purchase pixel is incomplete. |
Experience
CRO sits inside paid and SEO engagements — education PPC and home-services cases improved after landing and tracking fixes. Guide: landing pages Nepal.
Methodologies
- Leak map — traffic source → landing → form/chat → CRM stage.
- Hero rewrite — offer, proof, single CTA.
- Form & chat — field reduction; click-to-WhatsApp where sales closes.
- A/B queue — headline and social proof tests with GA4 events.
- Handoff — screenshot spec for ads team so creative does not drift.
Nepal-specific work
COD and wallet badges build trust on D2C landings. Festival pages need delivery cutoffs in hero copy. Dictionary: CRO · landing page.
Case studies & results
| Education PPC | CPL −40% with landing/query alignment — case |
|---|---|
| Home services Ads | CPA −42% in 90 days — case |
Full catalog: /case-studies/. These are engagement results, not site-wide averages.
Publications & guides
FAQ
CRO vs landing page service?
Same practice area — landing page optimization is the implementation SKU.
CRO without ads?
Yes — organic traffic also needs message match and mobile fixes.
Guaranteed conversion rate?
No. Tests on your traffic; published cases are named engagements only.