Performance Max for Nepali SMEs

Performance Max (PMax) is Google’s goal-based campaign type that can serve across Search, Display, YouTube, Discover, Gmail, and Maps. It is not a “set and forget” button for Nepal SMEs. This page is the service brief; the go/no-go note is also on PMax for Nepal SMEs.

When PMax is worth testing

• You already have a conversion event that matches how you sell (purchase, qualified lead, WhatsApp click with offline import)
• Product or service feed / Merchant Center is clean for Shopping-eligible offers
• Search and brand campaigns already cover high-intent heads — PMax is additive, not a replacement for brand defence
• Creative assets exist (images, short video, headlines) — PMax needs inputs

When to refuse or pause PMax

• Broken feed, thin catalogue, or homepage-only landings
• No GA4/Ads conversion ownership in the client login
• Lead-gen with WhatsApp closes and zero offline import (PMax will optimise form spam)
• Brand Search is off while competitors bid your name

Nepal ops checklist

1. Account ownership and dollar-card billing documented — billing note
2. Conversion actions match sales reality — conversion tracking
3. Feed / Merchant Center if products — Merchant Center Nepal
4. Brand exclusions and Search companions still live
5. Weekly search-term and placement hygiene (PMax is not invisible)

Related: Google Ads Nepal · SEM · case studies (no invented PMax ROAS here).