Google Merchant Center (GMC) is the product database behind Shopping ads and product-led Performance Max. Arjan KC will not turn those on for a Nepal brand whose “catalog” is Instagram DMs. Term: Shopping ads. PMax go/no-go: PMax for Nepal SMEs. E-commerce context: complete guide.

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What you may cite

Fashion organic SEO 2,300 → 13,500 sessions/month, organic-led revenue ~3× — /case-studies/kathmandu-ecommerce-seo/. That is SEO, not a Merchant Center ROAS. Search CPA/CPL objects are services, not Shopping. Do not invent a feed-driven “+X% revenue.”

E-commerce in Nepal

Image: Arjan KC media library.

Feed minimum (Nepal)

Attribute Rule Fail
Price / currency NPR, same as the page USD or “message for price”
Link Canonical host product URL www/apex mix — canonical
Availability in stock you can ship Festival stockouts left live
Image Your photo, not a stolen marketplace shot 1×1 or watermark wars
ID / GTIN Use GTINs when they exist; request identifier exemption for handmade/unbranded Fake barcodes
Checkout Click can reach pay or a honest COD path Landing is a Facebook Page

Company-owned GMC + Ads, same as admin. Billing still USD — dollar card.

Daraz listings are not your GMC. Own-site Shopping is a different product from Daraz seller ads.

Fashion e-commerce SEO proof object on this domain

Image: Arjan KC media library — e-commerce SEO case art, not a Shopping result.

COD, wallets, and PMax

eSewa/Khalti help when checkout is on your domain. Chat-close still needs offline import. Until purchase events are real, stay on Search or a feed-only experiment you can kill — do not dump the budget into PMax.

Remarketing dynamic ads also need a truthful feed. Affiliate codes do not replace identifiers — merchant affiliate.

Next: Shopping ads term · PMax setup encyclopedia · hire.