Affiliate marketing for a Nepal brand is a partner channel: you pay commission for referred customers, not leftover ad budget dumped on random blogs. Arjan KC and Gurkha Technology treat it as stack work — offer, tracking, exclusions — on Affiliate marketing Nepal. Term: affiliate marketing.

The beginners post on this site is for publishers chasing global networks. This page is for merchants who need Nepal conversion rules. They are different briefs.

→ Affiliate service · Referral marketing · Conversion tracking · Beginners (publisher)

There is no numbered affiliate-ROI case study on /case-studies/. Paid-search discipline (tracking, negatives, held spend) still applies to how you measure partners:

Use those as “define the conversion before you scale the channel,” not as affiliate lifts.

Affiliate tracking and offers

Image: Arjan KC media library.

Merchant setup (minimum viable program)

Piece Rule Nepal fail
Offer NPR commission or % of delivered goods “We’ll figure it out later” WhatsApp deals
Conversion Paid + delivered (or booked deposit) Pixel fire on add-to-cart
Tracking Unique link or unique coupon per partner One generic code for everyone
Window Written cookie + coupon window 90-day cookie on a COD catalog
Refunds Who eats returns Paying on checkout, ignoring RTO
Exclusions Brand bidding, staff, existing customers Paying twice vs remarketing
Landing One CTA page Homepage dump — see landing pages

Marketplace programs (Daraz-style) have their own cookie and payout calendar. Own-site lists (creators, campus reps, other SMEs) need a one-page term sheet: what counts, when you pay, who owns the customer.

Affiliate offer structure

Image: Arjan KC media library.

COD, wallets, and WhatsApp

Cash on delivery and phone closes break last-click affiliate pixels the same way they break retargeting. Practice:

  • Attribute on confirmed order, not on “initiated checkout.”
  • If the sale closes in chat, the partner’s coupon or UTM must already be in the CRM note.
  • eSewa/Khalti help when checkout is actually on your domain; they do not fix a Facebook-comment close.
  • Festival spikes (Dashain) need stricter fraud checks, not looser cookies.

A recovered-CAC percentage is not published here.

Where it sits on the stack

Affiliates need the same landings and tracking as SEM and PPC. Content they rank with should be useful, not doorway spam — inbound. Creators without a tracked code belong on influencer.

Next: affiliate service page · how to start an online store · Daraz seller guide.