Who Should Own Your Google Ads and Meta Accounts in Nepal (2026)
If a Nepal SME cannot log into Google Ads or Meta Business Manager, they do not have a performance channel. They have a black box. Arjan KC and Gurkha Technology run paid media on client-owned accounts. Hire path: packages. Entity split: consultant vs agency.
→ Google Ads Nepal · PPC · Audit checklist · SEM
Why this sits next to the numbered objects
The Search objects on this domain are rebuilds inside an account the advertiser could keep:
- Education consultancy −40% CPL — /case-studies/nepal-education-consultancy-ppc/
- Kathmandu services −42% CPA — /case-studies/kathmandu-home-services-google-ads/
Those numbers are meaningless if the login dies when the vendor leaves. This page is the access rule, not a new CPA.
Image: Arjan KC media library.
Ownership map
| Asset | Business holds | Vendor gets |
|---|---|---|
| Google Ads | Admin / owner email on a company domain | Invited user or MCC link, not sole owner |
| Billing profile | Company dollar card, or written agency-bill | Can pay, cannot hostage the account |
| Meta Business Manager | Company BM | Partner access to ad account + Page + Pixel |
| Pixel / GA4 / GTM | Company containers | Publish access, documented |
| Google Business Profile | Primary owner | Manager — ORM |
| Domain / hosting | Company registrar | Developer, not the .com.np login |
MCC (manager accounts) are fine as a layer. They are not a reason the client never sees search terms.
Image: Arjan KC media library.
Nepal-specific lock-ins
- Dollar card under the agency’s name + no client login → you cannot fire them without rebuilding history.
- Pixel in their BM → your remarketing audience walks out the door.
- WhatsApp Business in a personal phone → click-to-WhatsApp ads die with the staffer.
- “We’ll send a PDF every month” instead of admin → you cannot verify conversion tracking.
Payment limits on international cards are real. That is a billing problem. It is not a reason to hide the UI. Document who funds Google vs who invoices NPR management.
Onboarding rule used here
- Create or reclaim the company Google Ads + Meta BM.
- Invite the practitioner.
- Confirm GA4/GTM/pixel on properties the company owns.
- Then spend. Landing page and tracking come before learning-phase theatre.
If a vendor will not complete step 1, do not scale.
Next: consultant vs agency · Google Ads audit · dollar-card billing · hire.
