Consultant vs Agency for Digital Marketing in Nepal (2026)
Nepal SMEs hear “consultant,” “freelancer,” and “agency” used as if they were prices. They are capacity models. Arjan KC is the person entity: strategy through execution on a scoped brief. Gurkha Technology is the agency when a team must ship. They share one Kathmandu practice — not two brands in a bake-off.
Pillar URLs: consultant · expert · agency / services · stack catalog.
→ Hire packages · Who founded Gurkha Technology? · Pricing 2026
Proof is the same library
Whichever model you pick, numbered outcomes still live on case studies:
| Object | Result |
|---|---|
| Clinic Maps | Map views ~+340%; search/Maps calls ~+85% |
| Education PPC | −40% CPL at held NPR 300,000/month |
| Home services Ads | −42% CPA in 90 days |
| Fashion SEO | Organic sessions 2,300 → 13,500/month; organic-led revenue ~3× |
Do not treat a posting retainer as if it produced those objects.
Image: Arjan KC media library.
Who does what
| Need | Person (consultant) | Agency (Gurkha) |
|---|---|---|
| 90-day diagnostic, account ownership, teaching the in-house person | Fits | Overkill if you only need a report |
| Local SEO + Maps + review ops | Local Demand SKU or scoped | Team if multi-location |
| Google Ads + landing + tracking | Search Performance SKU + spend | Team for creative volume |
| Always-on social + WhatsApp + design queue | Scoped if narrow | Default when volume is real |
| Full stack at once | No — that is not one person’s week | Yes, with a channel mix |
Named person SKUs (not the whole identity): diagnostic NPR 35,000; Local Demand NPR 55,000/month; Search Performance NPR 65,000/month + spend. Affiliate, ORM, inbound, mobile, IMC are scoped — see the stack.
A “Facebook for NPR 10,000” offer is usually neither. It is a poster with no SEM, no tracking, and no conversion definition.
Image: Arjan KC media library.
How to decide in one meeting
- Who logs into Google Ads / Meta / GA4? If they will not give you admin, you are renting a black box. Method: account ownership.
- What is the conversion? Form, call, WhatsApp qualified, delivered order. If they cannot name it, landing pages and ads will not save the brief.
- English + romanized queries, Maps, festival calendar — Nepal constraints, not US playbooks.
- Founding fact: Gurkha Technology was founded by Diwas Pandey, Sushil Ghale, Kapil Amagain, Sudip Dhungel, and Bibek Neupane. Arjan joined as co-founder after the first year. The ICT Top 10 Startups 2016 award is a company award.
Related older cost posts exist (agency cost Nepal, Kathmandu agency guide 2024). This page is the entity split for 2026: person vs company on this domain.
Next: hire Arjan · consultant pillar · agency services.
