Inside a Meta Ads Retainer: What 13 Hours a Month Actually Buys in Nepal
Anatomy of a Meta Ads management retainer: the 13-hour monthly scope, weekly work cadence, client responsibilities, and how to compare any agency quote hour ...
Ppc
Browse all 56 posts in the PPC category on Arjan KC's Digital Marketing Blog
YouTube Ads Budget in Nepal: Formats, Verified Benchmarks and a NPR 90,000/Month Split
Budget-first YouTube Ads guide for Nepali SMEs: verified CPV ranges, format selection, a worked NPR 90,000/month split, creative requirements, and honest You...
Google App Campaigns for Nepali Apps: Installs That Activate, Not Just Install
Practical Google App Campaigns guide for Nepali apps: campaign structure, bidding for activated users, creative assets, Nepali targeting, budgets, and measur...
YouTube Shorts Ads for Nepali Brands: When Shorts Beat In-Stream, Reels and TikTok
Paid Shorts strategy for Nepali brands: how Shorts ads serve, when they beat in-stream, Reels and TikTok, a 9:16 creative system, budgeting, and honest measu...
Google Ads Management Pricing in Nepal: 30k–100k Management vs Inclusive Packages
Real Google Ads management prices in Nepal: Basic Rs. 30,000–50,000/month, Growth Rs. 55,000–95,000, Premium Rs. 100,000–230,000 — and when to fund ad spend ...
Insurance Marketing in Nepal: Compliant Campaigns (2026)
How insurers, brokers, and agents in Nepal can market motor, health, and life policies online: separate funnels by policy type, renewal reminders, honest pre...
Vehicle Dealer Marketing in Nepal: Bikes, Cars, EVs, and Workshops (2026)
How two-wheeler, car, and EV dealers and service workshops in Nepal can market with model pages, honest pricing and finance copy, test-drive bookings, Google...
Bank Marketing in Nepal: Products, Branches, Digital
How commercial and development banks and finance companies in Nepal can market deposits, loans, cards, and mobile banking: product landing pages, dated rates...
Ad Budget Planner for Nepal: Work Backwards From Your Sales Target (NPR)
Free NPR planner for Facebook, Instagram, TikTok, and Google ads in Nepal. Enter your monthly sales target, conversion rates, and cost per click to see the c...
Performance Marketing in Nepal: Paying for Outcomes, Not Impressions (2026)
Performance marketing for Nepali businesses: define a qualified outcome, set targets from margin, and structure pay-for-results deals that hold up.
Lead Generation in Nepal: Channels, CPL, and WhatsApp Closes (2026)
Search vs Meta vs Maps for Nepali lead gen — qualified lead definition, CPL planning, and offline close tracking.
Digital Marketing for Education in Nepal: Consultancies & Colleges
How education consultancies and colleges in Nepal should structure Search, landings, SEO, and tracking — tied to published CPL work.
Landing Pages in Nepal: WhatsApp CTAs, NPR Prices, and 4G (2026)
A Nepal landing page is one offer, a thumb-sized CTA, visible NPR, and a page that loads on 4G. 2026 playbook that sits on SEM, mobile, and CRO — not a gener...
YouTube Ads Strategy for Nepal (2026): Formats, Targeting & Budget Split
YouTube Ads strategy for Nepal — skippable in-stream, bumper, discovery, and Demand Gen video campaigns with NPR budgets, creative specs, and measurement.
Google Ads CPA Reduction Case Study (2026): Kathmandu Service Business
Anonymized STAR-L case study — how a Kathmandu service business reduced Google Ads CPA by 42% in 90 days through negative keywords, campaign restructure, and...
Google Ads Negative Keywords Master List (2026): 200+ Terms by Industry
200+ Google Ads negative keywords organized by industry and intent — free, jobs, DIY, competitor, and Nepal-specific terms to cut wasted spend.
Lookalike Audiences Guide (2026): Meta Ads Targeting & Scaling Strategy
Complete lookalike audience guide for Meta Ads — source audiences, size selection, seed quality, testing framework, and Nepal market considerations.
Google Ads Audit Checklist (2026): 50-Point Account Health Scorecard
50-point Google Ads audit checklist — conversion tracking, account structure, keywords, ads, bidding, and extensions. Score your account and prioritize fixes.
Performance Max Campaigns Guide (2026): Setup, Assets & Optimization
Complete Performance Max guide — campaign structure, asset groups, audience signals, tROAS bidding, brand exclusions, and when to use PMax vs Search.
Google Ads Glossary (2026): Complete Reference for PPC Practitioners
Complete Google Ads terminology reference — match types, Quality Score, Ad Rank, PMax, smart bidding, and 40+ practitioner terms with Nepal context.
ROAS Calculator & Guide (2026): Formula, Benchmarks & Break-Even Analysis
What is ROAS, how to calculate it, break-even ROAS by margin, and a free calculator. Includes Nepal context and ROAS vs ROI vs MER.
Remarketing in Nepal: Retargeting with COD and WhatsApp Limits (2026)
Remarketing in Nepal for 2026: consent mode, Customer Match, Meta audiences after ATT, frequency caps, exclusions, and honest COD and WhatsApp tracking.
Facebook & Meta Ads Cost in Nepal: CPM and CPC Benchmarks (2026)
What Nepali businesses actually pay for Meta ads — CPC, CPM, and when boosting posts fails vs proper campaign structure.
Google Ads vs Meta Ads for Nepali Businesses (2026 Decision Guide)
When to prioritize Search vs Meta in Nepal — intent, creative, budgets, and hybrid account structures that work for SMEs.
Google Ads Cost in Nepal: CPC Benchmarks by Industry (2026)
Realistic Google Search CPC ranges by vertical in Nepal — from Gurkha Technology campaign data and market tests.
SEM in Nepal: Run SEO and Google Ads as One Search Plan (2026)
Search Engine Marketing in Nepal is SEO plus paid search on one query map, one landing page, and one conversion definition — not two retainers fighting the s...
Google Ads Sitelinks in Nepal: One Offer, Extra Doors (2026)
Sitelinks should open doors on the same offer — hours, WhatsApp, one service page. Linking Blog, Careers, and a second NPR price fights Quality Score.
Google Ads for HVAC and Plumbing Companies
How to structure Google Ads campaigns for HVAC and plumbing businesses: keywords, ad copy, landing pages, and cost-per-booked-job optimization.
Dashain Tihar Marketing Strategy Nepal: Google and Meta
A Dashain and Tihar marketing playbook for Google and Meta: 2083 dates, demand by category, budget pacing, offers, delivery cut-offs and a WhatsApp SLA.
Google Ads Search Terms in Nepal: Weekly Mining (2026)
The search terms report is where Nepal budgets leak — jobs, DIY, India cities, “free”, and the wrong language. Mine weekly. Negatives are the patch; the repo...
Click-to-WhatsApp Ads in Nepal: Setup, Tracking, and When to Use Them (2026)
Click-to-WhatsApp ads work in Nepal when the inbox, script, and tracking are real. How they sit next to Search, landing pages, and the WhatsApp playbook — wi...
Meta Lead Forms vs WhatsApp vs Landings in Nepal (2026)
Instant forms fill fast and often with junk. WhatsApp needs a staffed inbox. A 4G landing with NPR and one CTA is slower and usually cleaner. Pick on purpose.
Google Ads Ad Schedule in Nepal: Hours, Lunch, and Festival Closures (2026)
Search ads that run at 2 a.m. while nobody answers WhatsApp or the phone buy junk. Align the ad schedule with staffed hours and GBP — especially at Dashain.
UTM Naming and Offline Conversions for WhatsApp and COD in Nepal (2026)
A click on wa.me is not a sale. Nepal stacks need a UTM convention plus offline import of WhatsApp and COD closes — on top of GTM click recipes.
NAP and Phone Mismatch: Ads, GBP, and the Website in Nepal (2026)
If Google Ads, GBP, and the site show three numbers, you split trust and tracking. One +977, one address format, forwarding numbers documented — not three “o...
Brand Search Ads in Nepal: Protect Your Name (2026)
Brand Search is the cheap auction for your own name. Nepal SMEs still skip it, then lose the click to directories, job ads, or a competitor bidding on the br...
Link Google Business Profile to Google Ads in Nepal (2026)
GBP and Google Ads share hours, address, and location assets. They are not one score. Maps views live on GBP; Search CPA lives in Ads. Link them so the SERP ...
Performance Max in Nepal: When to Wait, How to Set Up
When Nepal SMEs should wait on PMax, and how to set it up for an online store without a Shopping feed: wallet and COD tracking, asset groups, negatives.
Paying for Google Ads from Nepal: Dollar Cards vs Agency Billing (2026)
Nepal Google Ads spend is billed in USD on an international card or through an agency profile. That is payment — not a reason to hide the login or invent a CPC.
Google Ads Geo Targeting in Nepal: Valley, Country, and India Leak (2026)
Presence in Nepal is not “interested in Nepal.” Presence vs interest, Valley vs nationwide, and India click leak are how Search budgets walk out of the servi...
Who Should Own Your Google Ads and Meta Accounts in Nepal (2026)
The business should hold admin on Google Ads, Meta Business Manager, GA4, and GTM. The agency or consultant gets access — not a private account they take whe...
Call Extensions vs WhatsApp on Google Ads in Nepal (2026)
On Search, a call extension is a tap-to-dial from the SERP. WhatsApp is usually on the landing or a Meta objective. Pick from staffing and intent — not from ...
Google Merchant Center in Nepal: What Works in 2026
Shopping ads cannot target Nepal yet. What Nepali stores should run instead, and how exporters can use Merchant Center to sell into supported countries.
Quality Score in Nepal: Fix Relevance, Not the Bid (2026)
Quality Score is a diagnosis — expected CTR, ad relevance, landing experience. In Nepal that means romanized queries, 4G pages, and one offer. It is not a KP...
Responsive Search Ads in Nepal: English and Romanized Nepali (2026)
RSAs in Nepal need headlines that match English and romanized queries. Pin sparingly. One offer, NPR visible, same CTA as the landing — not 15 unrelated slog...
Google Ads Match Types in Nepal: Exact and Phrase Before Broad (2026)
Small NPR budgets cannot start on broad match plus Maximize Conversions. Exact and phrase, weekly search terms, then broad where tracking is real.
Mastering Paid Advertising: PPC & Social Media Ads
Paid media allows for immediate visibility and highly targeted customer acquisition. However, without a strong strategy and rigorous optimization, budgets ca...
TikTok Ads vs Meta Ads Nepal: Spark Ads Strategy 2026
TikTok ads vs Meta ads in Nepal for D2C brands: Spark Ads vs partnership ads, creative, targeting, COD tracking and a budget split to test in 2026.
How AI Is Improving Google Ads and PPC Performance in 2026
Stop manual bidding. Start profiting. Discover how AI-driven strategies like Performance Max and Broad Match are revolutionizing Google Ads campaigns for Nep...
Case Study: Education Consultancy PPC, CPL −40%
Learn how Arjan KC and Gurkha Technology transformed an education consultancy's struggling Google Ads campaigns, reducing cost per lead by 40% while doubling...
Framework: The Google Ads Efficiency Model
Unlock maximum ROI with The Google Ads Efficiency Model. This framework details the evolution from SKAGs to intent-clusters, proactive negative mining, and Q...
Cultural PPC in Nepal: Tailor Ads for Local Success
Generic PPC campaigns fall flat in Nepal. Discover how to integrate cultural nuances into your Pay-Per-Click advertising strategy to connect with your Nepali...
SEO vs PPC in Nepal: Choosing the Right Strategy
SEO vs PPC Nepal: The Complete Guide to Choosing Your Digital Marketing Strategy
The Ugly Truth About PPC Failures in Nepal (And How to Avoid Them)
Stop wasting money on PPC in Nepal. Learn from an expert's analysis of common campaign failures, and discover proven strategies to turn failing ads into prof...
7 Costly PPC Mistakes Nepali Businesses Make (And How to Fix Them)
Stop wasting money on PPC in Nepal. An expert reveals the 7 most costly advertising mistakes Nepali businesses make and how to fix them for better results an...
PPC Budgeting in Nepal: How to Allocate Your Digital Ad Spend for Maximum ROI
Master PPC budgeting in Nepal. Get an expert's guide to digital ad spend allocation, with proven strategies for maximizing ROI across Google Ads, Facebook Ad...
