Lead Generation in Nepal: Channels, CPL, and WhatsApp Closes (2026)
Search vs Meta vs Maps for Nepali lead gen — qualified lead definition, CPL planning, and offline close tracking.
Ppc
Browse all 45 posts in the PPC category on Arjan KC's Digital Marketing Blog
Digital Marketing for Education in Nepal: Consultancies & Colleges
How education consultancies and colleges in Nepal should structure Search, landings, SEO, and tracking — tied to published CPL work.
Landing Pages in Nepal: WhatsApp CTAs, NPR Prices, and 4G (2026)
A Nepal landing page is one offer, a thumb-sized CTA, visible NPR, and a page that loads on 4G. 2026 playbook that sits on SEM, mobile, and CRO — not a gener...
YouTube Ads Strategy for Nepal (2026): Formats, Targeting & Budget Split
YouTube Ads strategy for Nepal — skippable in-stream, bumper, discovery, and Demand Gen video campaigns with NPR budgets, creative specs, and measurement.
Google Ads CPA Reduction Case Study (2026): Kathmandu Service Business
Anonymized STAR-L case study — how a Kathmandu service business reduced Google Ads CPA by 42% in 90 days through negative keywords, campaign restructure, and...
Google Ads Negative Keywords Master List (2026): 200+ Terms by Industry
200+ Google Ads negative keywords organized by industry and intent — free, jobs, DIY, competitor, and Nepal-specific terms to cut wasted spend.
Lookalike Audiences Guide (2026): Meta Ads Targeting & Scaling Strategy
Complete lookalike audience guide for Meta Ads — source audiences, size selection, seed quality, testing framework, and Nepal market considerations.
Google Ads Audit Checklist (2026): 50-Point Account Health Scorecard
50-point Google Ads audit checklist — conversion tracking, account structure, keywords, ads, bidding, and extensions. Score your account and prioritize fixes.
Performance Max Campaigns Guide (2026): Setup, Assets & Optimization
Complete Performance Max guide — campaign structure, asset groups, audience signals, tROAS bidding, brand exclusions, and when to use PMax vs Search.
Google Ads Glossary (2026): Complete Reference for PPC Practitioners
Complete Google Ads terminology reference — match types, Quality Score, Ad Rank, PMax, smart bidding, and 40+ practitioner terms with Nepal context.
ROAS Calculator & Guide (2026): Formula, Benchmarks & Break-Even Analysis
What is ROAS, how to calculate it, break-even ROAS by margin, and a free calculator. Includes Nepal context and ROAS vs ROI vs MER.
Remarketing in Nepal: Retargeting with COD and WhatsApp Limits (2026)
Remarketing in Nepal is Meta and Google audiences on pages you already paid to acquire — with frequency caps, exclusions, and honest tracking when COD and Wh...
Facebook & Meta Ads Cost in Nepal: CPM and CPC Benchmarks (2026)
What Nepali businesses actually pay for Meta ads — CPC, CPM, and when boosting posts fails vs proper campaign structure.
Google Ads vs Meta Ads for Nepali Businesses (2026 Decision Guide)
When to prioritize Search vs Meta in Nepal — intent, creative, budgets, and hybrid account structures that work for SMEs.
Google Ads Cost in Nepal: CPC Benchmarks by Industry (2026)
Realistic Google Search CPC ranges by vertical in Nepal — from Gurkha Technology campaign data and market tests.
SEM in Nepal: Run SEO and Google Ads as One Search Plan (2026)
Search Engine Marketing in Nepal is SEO plus paid search on one query map, one landing page, and one conversion definition — not two retainers fighting the s...
Google Ads Sitelinks in Nepal: One Offer, Extra Doors (2026)
Sitelinks should open doors on the same offer — hours, WhatsApp, one service page. Linking Blog, Careers, and a second NPR price fights Quality Score.
Google Ads for HVAC and Plumbing Companies: Structure, Bidding, and Landing Pages
How to structure Google Ads campaigns for HVAC and plumbing businesses: keywords, ad copy, landing pages, and cost-per-booked-job optimization.
Dashain and Tihar Ads: Landings, Hours, and WhatsApp SLA (2026)
Festival paid media in Nepal fails on inbox silence, closed GBP hours, and homepage sends — not on missing “festive” copy. SLA, landing freeze, and who cover...
Google Ads Search Terms in Nepal: Weekly Mining (2026)
The search terms report is where Nepal budgets leak — jobs, DIY, India cities, “free”, and the wrong language. Mine weekly. Negatives are the patch; the repo...
Click-to-WhatsApp Ads in Nepal: Setup, Tracking, and When to Use Them (2026)
Click-to-WhatsApp ads work in Nepal when the inbox, script, and tracking are real. How they sit next to Search, landing pages, and the WhatsApp playbook — wi...
Meta Lead Forms vs WhatsApp vs Landings in Nepal (2026)
Instant forms fill fast and often with junk. WhatsApp needs a staffed inbox. A 4G landing with NPR and one CTA is slower and usually cleaner. Pick on purpose.
Google Ads Ad Schedule in Nepal: Hours, Lunch, and Festival Closures (2026)
Search ads that run at 2 a.m. while nobody answers WhatsApp or the phone buy junk. Align the ad schedule with staffed hours and GBP — especially at Dashain.
UTM Naming and Offline Conversions for WhatsApp and COD in Nepal (2026)
A click on wa.me is not a sale. Nepal stacks need a UTM convention plus offline import of WhatsApp and COD closes — on top of GTM click recipes.
NAP and Phone Mismatch: Ads, GBP, and the Website in Nepal (2026)
If Google Ads, GBP, and the site show three numbers, you split trust and tracking. One +977, one address format, forwarding numbers documented — not three “o...
Brand Search Ads in Nepal: Protect Your Name on Google (2026)
Brand Search is the cheap auction for your own name. Nepal SMEs still skip it, then lose the click to directories, job ads, or a competitor bidding on the br...
Link Google Business Profile to Google Ads in Nepal (2026)
GBP and Google Ads share hours, address, and location assets. They are not one score. Maps views live on GBP; Search CPA lives in Ads. Link them so the SERP ...
Performance Max in Nepal: When SMEs Should Wait (2026)
PMax needs conversion volume, a real landing URL, and a conversion that actually fires. Nepal COD and WhatsApp closes often fail that test — so Search stays ...
Paying for Google Ads from Nepal: Dollar Cards vs Agency Billing (2026)
Nepal Google Ads spend is billed in USD on an international card or through an agency profile. That is payment — not a reason to hide the login or invent a CPC.
Google Ads Geo Targeting in Nepal: Valley, Country, and India Leak (2026)
Presence in Nepal is not “interested in Nepal.” Presence vs interest, Valley vs nationwide, and India click leak are how Search budgets walk out of the servi...
Who Should Own Your Google Ads and Meta Accounts in Nepal (2026)
The business should hold admin on Google Ads, Meta Business Manager, GA4, and GTM. The agency or consultant gets access — not a private account they take whe...
Call Extensions vs WhatsApp on Google Ads in Nepal (2026)
On Search, a call extension is a tap-to-dial from the SERP. WhatsApp is usually on the landing or a Meta objective. Pick from staffing and intent — not from ...
Google Merchant Center in Nepal: NPR Feeds Before Shopping Ads (2026)
Shopping and PMax need a true Merchant Center feed with NPR, availability, and a checkout URL. Instagram catalogs and COD-only WhatsApp shops do not qualify ...
Quality Score in Nepal: Fix Relevance, Not the Bid (2026)
Quality Score is a diagnosis — expected CTR, ad relevance, landing experience. In Nepal that means romanized queries, 4G pages, and one offer. It is not a KP...
Responsive Search Ads in Nepal: English and Romanized Nepali (2026)
RSAs in Nepal need headlines that match English and romanized queries. Pin sparingly. One offer, NPR visible, same CTA as the landing — not 15 unrelated slog...
Google Ads Match Types in Nepal: Exact and Phrase Before Broad (2026)
Small NPR budgets cannot start on broad match plus Maximize Conversions. Exact and phrase, weekly search terms, then broad where tracking is real.
Mastering Paid Advertising: PPC & Social Media Ads
Paid media allows for immediate visibility and highly targeted customer acquisition. However, without a strong strategy and rigorous optimization, budgets ca...
How AI Is Improving Google Ads and PPC Performance in 2026
Stop manual bidding. Start profiting. Discover how AI-driven strategies like Performance Max and Broad Match are revolutionizing Google Ads campaigns for Nep...
Case Study: 40% Cost Reduction & 2x Leads for Education Consultancy Through PPC Optimization
Learn how Arjan KC and Gurkha Technology transformed an education consultancy's struggling Google Ads campaigns, reducing cost per lead by 40% while doubling...
Framework: The Google Ads Efficiency Model
Unlock maximum ROI with The Google Ads Efficiency Model. This framework details the evolution from SKAGs to intent-clusters, proactive negative mining, and Q...
Cultural PPC for Digital Marketing in Nepal: Tailoring Your Ads for Local Success
Generic PPC campaigns fall flat in Nepal. Discover how to integrate cultural nuances into your Pay-Per-Click advertising strategy to connect with your Nepali...
SEO vs PPC Nepal: Complete Guide to Choosing the Right Digital Marketing Strategy
SEO vs PPC Nepal: The Complete Guide to Choosing Your Digital Marketing Strategy
The Ugly Truth About PPC Failures in Nepal (And How to Avoid Them)
Stop wasting money on PPC in Nepal. Learn from an expert's analysis of common campaign failures, and discover proven strategies to turn failing ads into prof...
7 Costly PPC Mistakes Nepali Businesses Make (And How to Fix Them)
Stop wasting money on PPC in Nepal. An expert reveals the 7 most costly advertising mistakes Nepali businesses make and how to fix them for better results an...
PPC Budgeting in Nepal: How to Allocate Your Digital Ad Spend for Maximum ROI
Master PPC budgeting in Nepal. Get an expert's guide to digital ad spend allocation, with proven strategies for maximizing ROI across Google Ads, Facebook Ad...
