Google Ads Ad Schedule in Nepal: Hours, Lunch, and Festival Closures (2026)
An ad schedule is which hours Google is allowed to spend. Nepal SMEs leave it at 24/7, then wonder why midnight CPC never becomes a job. Arjan KC matches schedule to who is on the desk, the same logic as festival WhatsApp SLA and call vs WhatsApp. Account clock: Nepal Time, set once — ownership.
→ GBP + Ads · Geo targeting · PPC seasonality
Cite CPA/CPL, not “weekday ROAS”
- Home services −42% CPA — /case-studies/kathmandu-home-services-google-ads/
- Education −40% CPL — /case-studies/nepal-education-consultancy-ppc/
Those accounts can still waste nights if the schedule is lazy. No invented “weekdays +20%.”
Image: Arjan KC media library.
Practical NPT defaults
| Business | Typical bid window | Overnight |
|---|---|---|
| Clinic / dental | Staffed clinic hours | Off, or tiny + call forwarding you actually answer |
| Home services | 07:00–19:00 NPT weekdays; Saturday if you work it | Off unless a night roster exists |
| Education consultancy | Counsellor hours + WhatsApp shift | Only if chat is staffed |
| E-commerce with COD | Wider, but support hours on the landing | OK if checkout works without a human |
Align GBP hours to the same window — NAP. Lunch: if nobody picks up 13:00–14:00, don’t pay for “Call now.”
Image: Arjan KC media library.
Festival week
Dashain/Tihar: either freeze hours on Ads and GBP, or keep spend on a landing that says after Tika. SLA page. PMax will ignore your Search schedule in other networks — another reason not to start there.
