Education marketing in Nepal fails most often on mixed-intent keywords and homepage landings. Parents and students search by country, programme, and intake — your account and site should mirror that.

National hub: Education digital marketing Nepal. SEO companion: Education SEO Nepal.

Education digital marketing playbook for Nepal

The published education consultancy Google Ads case shows the method: rebuild by destination, negatives, country landings, call tracking — CPL and lead volume at held monthly Search spend (see the case page for figures).

Do not advertise visa success rates you cannot substantiate.

SEO that supports enrolment

  1. Programme and destination pages with clear CTAs
  2. Campus / office local SEO where footfall matters
  3. Separate organic enquiry tracking from paid
  4. YMYL-safe claims only

Meta’s role

Useful for awareness and remarketing. Do not invent a Meta ROAS here — the numbered education proof on this site is Search.

Hire path

Scoped retainers and diagnostics: Hire Arjan KC. Or request a strategy call.