Kathmandu GBP & Maps
Categories, photos, review SMS (no incentives). Local SEO case: organic visits 450 → 2,847.
Industries
Home Services Digital Marketing in Kathmandu, Nepal
Kathmandu trades lose money when one broad-match campaign sends emergency plumbing, general maintenance, and electrical jobs to the same homepage. DIY and job-seeker queries eat budget; plumbing CPA hides inside an electrical aggregate. Published work on this site: Google Ads (−42% CPA in 90 days; emergency plumbing CPA NPR 2,100 vs general NPR 3,400 by month 3) and local SEO (3× qualified leads in six months). National hub: home services marketing Nepal. City stack: digital marketing Kathmandu.
See the Home Services Marketing Nepal hub for Nepal-wide strategy. Everything below is specific to Kathmandu.
Why us
Why Kathmandu needs its own approach
Valley “near me” and “plumber Kathmandu” searches are mobile and urgent. Maps is the organic half; Search should not start until GBP category, NAP, and call tracking exist. The published Ads case held spend near NPR 72,000–85,000/month while CPA fell — structure beat brute budget. Ring-road and core Valley geo need separate negatives, not one national ad group.
Emergency plumbing & electrical (ring road, core Valley)
Split campaigns: emergency vs general vs electrical. Published waste ~35% → ~8% of spend after negatives.
Scheduled trades (painting, AC, general maintenance)
Lower urgency — Maps + remarketing. Do not mix with emergency plumbing CPAs in one report.
Services
Home Services Digital Marketing Services in Kathmandu
Service-split Google Ads
Dedicated landings, click-to-call, offline job import. Ads case CVR 3.1% → 5.8%.
Call & WhatsApp tracking
A completed job on site beats a form fill. Same event model as both published cases.
Proof
What you can expect
- Two published Kathmandu home-services cases with methods
- No guaranteed job volume or CPA for your trade
- Client-owned GBP and Google Ads
- Media billed by Google to you
Kathmandu trades: Maps then split Search
GBP category and NAP before raising budget. Published: −42% CPA in 90 days; 3× qualified leads in six months.
Worth checking for Kathmandu
- Kalimati vs Baneshwor service radii — west vs east Valley demand need separate geo groups
- Emergency vs scheduled split — night plumbing vs day electrical need separate RSAs and budgets
- Thamel tourist-job negatives on residential trade campaigns
- Ward-level GBP posts for Ring Road corridors when dispatch is real
What you get each month
- Maps performance — views, calls, and direction requests
- Organic traffic by landing page and service line
- Ad cost per lead and qualified enquiry volume (when ads are running)
- Top search queries from Search Console, filtered by city where relevant
FAQ
Frequently Asked Questions
Are the −42% CPA and 3× leads Kathmandu-specific?
Yes — both published cases are Kathmandu trades engagements. Other cities use the same playbook; targets are set after your GBP and Search audit.
Ads or Maps first?
Usually Maps and NAP before scaling Search. The local SEO case compounded calls while Ads waste was cut with negatives.
One campaign for plumbing and electrical?
No. The Ads case hid a 2× CPA spread until services were split.
Next step
Get started in Kathmandu
Send your Kathmandu GBP and last 90 days of Search terms. Request a trades visibility audit.
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