Industries

Digital Marketing for Home Services & Trades

Kathmandu trades lose money on one broad-match campaign to the homepage: DIY, jobs, and competitor queries eat the budget, and plumbing CPA hides inside an electrical aggregate. I split campaigns by service, fix Google Business Profile first, and track calls — the method behind −42% CPA in 90 days and 3× qualified leads in six months on the published home-services cases.

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+487% organic sessions −40% PPC cost per lead 3× qualified local leads Nepal case studies

Why us

Why Work With Me

GBP before more ads

Categories, NAP, photos, review SMS (no incentives). Maps is where emergency and “near me” clicks happen.

Service-split Search

Emergency plumbing vs general vs electrical — published waste ~35% → ~8% of spend on the Ads case.

Landings with NPR ranges and click-to-call

LCP and WhatsApp on mobile. Ads case: CVR 3.1% → 5.8%; CPA NPR 4,722 → 2,571.

Offline jobs as conversions

Import completed jobs or ROAS is a form fill, not a plumber on site.

Nepal Market Context

Home-service Search in the Valley is mobile and urgent. Job-seeker and DIY queries will consume a small NPR budget if negatives are not mined weekly. Google Business Profile Insights (calls, direction requests) is the organic half; Ads should not start until tracking and landings exist. These playbooks are Kathmandu-measured; other cities follow the same structure with local GBP.

My Process

Discovery audit: Review accounts, analytics, competitors, and current conversion paths.
Strategy & roadmap: Prioritized 90-day plan with KPIs, budget tiers in NPR, and quick wins.
Implementation: Launch or fix campaigns, tracking, content, and technical foundations.
Optimization cadence: Weekly bid/creative tests; monthly reporting tied to revenue or pipeline.
Scale & handoff: Document SOPs so your team can maintain momentum after engagement.

Expected Results

Outcomes vary by industry and budget, but here are realistic benchmarks from Nepal campaigns I have managed or audited:

Metric	Typical Range (Nepal)
Google Ads case (90 days)	CPA NPR 4,722 → 2,571 (−42%); conversions 18 → 28/month; spend NPR 85,000 → 72,000
Local SEO case (6 months)	Qualified leads 12–15 → 42–48/month (3×); organic visits 450 → 2,847 (as published)
Emergency vs general CPA (Ads case, month 3)	Emergency plumbing NPR 2,100; general NPR 3,400; electrical NPR 2,950
Other cities	Same method; no invented Pokhara/Biratnagar CPA on this page

Figures are directional — your audit will set targets based on margin, competition, and tracking quality.

Industries I Work With

E-commerce & D2C brands
B2B SaaS and IT services
Professional services (legal, finance, consulting)
Education and study-abroad consultancies
Hospitality, restaurants, and local services

Example Outcome

Home services Google Ads: three campaigns, 180+ negatives, dedicated landings, Target CPA only after volume. −42% CPA in 90 days. Home services local SEO: GBP + service pages; 3× qualified leads in six months. Client names withheld. Kathmandu city stack: digital marketing Kathmandu.

Trades: Maps then split Search

Do not hide plumbing CPA inside electrical. Published Ads case split emergency / general / electrical. GBP category and NAP before raising budget.

Pricing

Service Packages

Trades

Trades Audit

NPR 25,000

GBP + Search terms + tracking gaps. Written 90-day plan.

GBP + Local SEO

NPR 55,000/mo

Profile, reviews workflow, service pages, rank/call reporting.

Search + Local

NPR 75,000+/mo

Service-split Google Ads (media extra) plus local SEO. Call tracking required.

FAQ

Frequently Asked Questions

Should I run ads before fixing Maps?

Usually no. If GBP is the wrong category or NAP is split, Ads send people to a weak pack listing.

Emergency vs general plumbing — same campaign?

No. The published Ads case hid a 2× CPA difference until the account was split.

Do you guarantee job volume?

No. Published figures are specific Kathmandu engagements, not a Nepal average.

WhatsApp or form?

Click-to-call and WhatsApp usually beat long forms for B2C trades. Track both.

Multi-city crews?

One GBP per guidelines; city pages for Kathmandu, Lalitpur, Bhaktapur, Pokhara, and Chitwan. Do not fake a Bhaktapur address.

Resources

Reference Guides

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