Digital Marketing for Home Services & Trades
Kathmandu trades lose money on one broad-match campaign to the homepage: DIY, jobs, and competitor queries eat the budget, and plumbing CPA hides inside an electrical aggregate. I split campaigns by service, fix Google Business Profile first, and track calls — the method behind −42% CPA in 90 days and 3× qualified leads in six months on the published home-services cases.
Why Work With Me
GBP before more ads
Categories, NAP, photos, review SMS (no incentives). Maps is where emergency and “near me” clicks happen.
Service-split Search
Emergency plumbing vs general vs electrical — published waste ~35% → ~8% of spend on the Ads case.
Landings with NPR ranges and click-to-call
LCP and WhatsApp on mobile. Ads case: CVR 3.1% → 5.8%; CPA NPR 4,722 → 2,571.
Offline jobs as conversions
Import completed jobs or ROAS is a form fill, not a plumber on site.
Nepal Market Context
Home-service Search in the Valley is mobile and urgent. Job-seeker and DIY queries will consume a small NPR budget if negatives are not mined weekly. Google Business Profile Insights (calls, direction requests) is the organic half; Ads should not start until tracking and landings exist. These playbooks are Kathmandu-measured; other cities follow the same structure with local GBP.
My Process
- Discovery audit: Review accounts, analytics, competitors, and current conversion paths.
- Strategy & roadmap: Prioritized 90-day plan with KPIs, budget tiers in NPR, and quick wins.
- Implementation: Launch or fix campaigns, tracking, content, and technical foundations.
- Optimization cadence: Weekly bid/creative tests; monthly reporting tied to revenue or pipeline.
- Scale & handoff: Document SOPs so your team can maintain momentum after engagement.
Expected Results
Outcomes vary by industry and budget, but here are realistic benchmarks from Nepal campaigns I have managed or audited:
| Metric | Typical Range (Nepal) |
|---|---|
| Google Ads case (90 days) | CPA NPR 4,722 → 2,571 (−42%); conversions 18 → 28/month; spend NPR 85,000 → 72,000 |
| Local SEO case (6 months) | Qualified leads 12–15 → 42–48/month (3×); organic visits 450 → 2,847 (as published) |
| Emergency vs general CPA (Ads case, month 3) | Emergency plumbing NPR 2,100; general NPR 3,400; electrical NPR 2,950 |
| Other cities | Same method; no invented Pokhara/Biratnagar CPA on this page |
Figures are directional — your audit will set targets based on margin, competition, and tracking quality.
Industries I Work With
- E-commerce & D2C brands
- B2B SaaS and IT services
- Professional services (legal, finance, consulting)
- Education and study-abroad consultancies
- Hospitality, restaurants, and local services
Example Outcome
Home services Google Ads: three campaigns, 180+ negatives, dedicated landings, Target CPA only after volume. −42% CPA in 90 days. Home services local SEO: GBP + service pages; 3× qualified leads in six months. Client names withheld. Kathmandu city stack: digital marketing Kathmandu.
Trades: Maps then split Search
Do not hide plumbing CPA inside electrical. Published Ads case split emergency / general / electrical. GBP category and NAP before raising budget.
Service Packages
Trades Audit
GBP + Search terms + tracking gaps. Written 90-day plan.
GBP + Local SEO
Profile, reviews workflow, service pages, rank/call reporting.
Search + Local
Service-split Google Ads (media extra) plus local SEO. Call tracking required.
Frequently Asked Questions
Should I run ads before fixing Maps?
Usually no. If GBP is the wrong category or NAP is split, Ads send people to a weak pack listing.
Emergency vs general plumbing — same campaign?
No. The published Ads case hid a 2× CPA difference until the account was split.
Do you guarantee job volume?
No. Published figures are specific Kathmandu engagements, not a Nepal average.
WhatsApp or form?
Click-to-call and WhatsApp usually beat long forms for B2C trades. Track both.
Multi-city crews?
One GBP per guidelines; city pages for Kathmandu, Lalitpur, Bhaktapur, Pokhara, and Chitwan. Do not fake a Bhaktapur address.
Reference Guides
- CPA reduction write-up
- Home services local SEO write-up
- Google Business Profile
- Home services — Kathmandu
- Home services — Lalitpur
- Home services — Bhaktapur
- Home services — Pokhara
- Home services — Chitwan
- Home services — Biratnagar
- Home services — Dharan
- Home services — Hetauda
- Home services — Butwal
- Home services — Nepalgunj
- Google Ads Nepal
- Content Expansion Master Index
Related Services
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