Plumbing, electrical, and home-repair demand in Nepal is local, urgent, and closes on call or WhatsApp. Brochures and brand films do not replace Google Business Profile, service landings, and clean Search accounts.

National hub: Home services digital marketing Nepal.

Published proof (cite these URLs only)

Layer Published result Source
Google Ads (90 days) CPA NPR 4,722 → 2,571 (−42%); conversions 18 → 28/month Home services Google Ads
Local SEO (6 months) Qualified leads 12–15 → 42–48/month (3×); organic 450 → 2,847 Home services local SEO

Stack view (same numbers, no new KPIs): Kathmandu home services stack.

Home services digital marketing playbook for Nepal

Do not invent a blended ROAS or a third “typical Nepal plumber” lift.

1. Maps and service pages first

Categories, hours, service-area honesty, review workflow, and area/service H1s. Fake second-city addresses break trust and policy.

2. Search: stop waste before scale

Split by trade/intent, mine negatives, put NPR ranges and WhatsApp on landings — sequence on the Ads case.

3. WhatsApp and offline jobs

Treat chat and completed jobs as the conversion truth where possible; Ads “form fills” alone mislead.

4. SEO companion discipline

Local SEO method and figures stay on the local SEO case. Pair with local SEO Nepal and GBP for process checklists — not invented lead % lifts.

Next steps