B2B Marketing & LinkedIn Ads in Nepal
Nepal B2B sales still run on relationships — but discovery starts on LinkedIn and Google. I build demand gen funnels that educate first, capture qualified leads second, and align marketing metrics with sales pipeline outcomes.
Why Work With Me
LinkedIn Ads & Organic Synergy
Paid amplification of thought leadership that your ICP already engages with.
Demand Gen Before Lead Gen
Ungated content and webinars that grow branded search — not just form fills.
MQL → SQL Alignment
Scoring criteria and SLAs agreed with sales so leads do not die in the CRM.
ABM for Named Accounts
Target banks, telcos, INGOs, and enterprise accounts with personalized campaigns.
Nepal Market Context
Nepal B2B buying cycles are long and trust-driven — Valley IT firms, consultancies, and export businesses often close via referrals, but first touch happens on LinkedIn or Google. LinkedIn CPCs run NPR 80–250 in Kathmandu, higher than Meta but with better job-title targeting. HubSpot and Zoho CRM adoption is growing; without MQL scoring, marketing hands sales unqualified Facebook leads that never convert.
My Process
- Discovery audit: Review accounts, analytics, competitors, and current conversion paths.
- Strategy & roadmap: Prioritized 90-day plan with KPIs, budget tiers in NPR, and quick wins.
- Implementation: Launch or fix campaigns, tracking, content, and technical foundations.
- Optimization cadence: Weekly bid/creative tests; monthly reporting tied to revenue or pipeline.
- Scale & handoff: Document SOPs so your team can maintain momentum after engagement.
Expected Results
Outcomes vary by industry and budget, but here are realistic benchmarks from Nepal campaigns I have managed or audited:
| Metric | Typical Range (Nepal) |
|---|---|
| LinkedIn CPC (Nepal B2B) | NPR 80–250 for sponsored content and Lead Gen Forms in Valley metros |
| Lead Gen Form CPL | NPR 400–1,200 for IT/consulting offers with clear value props |
| Pipeline timeline | 3–6 months from first touch to closed-won for enterprise; 4–8 weeks for SMB services |
| Content-to-SQL ratio | Target 15–25% MQL-to-SQL when scoring aligns with sales feedback |
Figures are directional — your audit will set targets based on margin, competition, and tracking quality.
Industries I Work With
- E-commerce & D2C brands
- B2B SaaS and IT services
- Professional services (legal, finance, consulting)
- Education and study-abroad consultancies
- Hospitality, restaurants, and local services
Example Outcome
No published LinkedIn SQL or contract-value table on this site. Closest numbered objects are Search CPL/CPA cases on /case-studies/. B2B method: LinkedIn Ads and CRM.
Service Packages
LinkedIn Starter
Lead Gen Forms, one offer, basic retargeting, monthly reporting.
Demand Gen Program
Content, LinkedIn ads, webinar funnel, and pipeline reporting.
ABM Enterprise
Named account lists, multi-touch campaigns, and SQL feedback loops.
Frequently Asked Questions
Does LinkedIn Ads work for Nepal B2B?
Yes for Valley professionals in IT, consulting, finance, and export. CPC is higher than Meta — but lead quality is often better for B2B.
What is the difference between demand gen and lead gen?
Demand gen builds awareness and category interest. Lead gen captures contact info from already-interested prospects. Both are needed.
Do you integrate with our CRM?
Yes — HubSpot, Zoho, and spreadsheet workflows. Offline conversion upload back to LinkedIn where supported.
Can you help with B2B content in Nepali and English?
Yes — most Valley B2B runs bilingual. I brief and edit; subject-matter experts provide technical depth.
What budget do I need for ABM in Nepal?
Start at NPR 80,000–120,000/month ad spend plus content. ABM works best with a named list of 50–200 target accounts.
Reference Guides
Related Services
Ready to Get Started?
Book a free consultation — I'll review your current setup and recommend the highest-impact next step.
Get a Free Consultation