SEO Checklist for Nepal

Arjan KC Digital Marketing Expert in Nepal

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On-Page SEO

Target Keywords in Title Tag

Include your primary keyword near the beginning. Keep it under 60 characters.

Compelling Meta Description

Write unique descriptions (max 160 chars) that encourage clicks. Include a CTA.

Use H1 for Main Title

Ensure only one H1 tag per page, containing the primary topic/keyword.

Internal Linking

Link to at least 2-3 other relevant pages on your site to pass authority.

Image Optimization

Use descriptive filenames and Alt text for all images. Compress to WebP format.

Technical SEO

Mobile Friendliness

Ensure the site passes Google's Mobile-Friendly Test (responsive design).

Page Speed (Core Web Vitals)

Aim for LCP < 2.5s. Optimize images, minify CSS/JS, and use caching.

XML Sitemap submitted

Generate sitemap.xml and submit it to Google Search Console.

SSL Certificate (HTTPS)

Ensure your site is secure. Browsers flag non-HTTPS sites as "Not Secure".

Local SEO (Nepal Focus)

Google Business Profile

Claim and verify your business. Fill out all hours, categories, and photos.

NAP Consistency

Ensure Name, Address, Phone is identical across Facebook, Website, and Directories.

Local Keywords

Include "Nepal", "Kathmandu", or city names in H1, Title, and Content.

Off-Page SEO

Social Signals

Create active profiles on Facebook, LinkedIn, Instagram to drive traffic.

Local Citations

List on Yellow Pages Nepal, Hamro Bazarg, and other local directories.

Content SEO

Search Intent Alignment

Match content format to intent — informational guides, comparison pages, or transactional landers.

Topical Cluster Architecture

Build pillar pages linked to supporting articles covering subtopics and long-tail variants.

Content Freshness

Update publish dates and facts on evergreen posts every 6–12 months; remove outdated statistics.

FAQ Sections with Schema

Add visible FAQ blocks aligned with People Also Ask queries; validate FAQPage JSON-LD.

Readable Formatting

Use short paragraphs, bullet lists, and descriptive H2/H3 headings for scanability.

Original Research or Data

Publish unique Nepal market insights, surveys, or benchmarks to earn links and citations.

Author E-E-A-T Signals

Display author bios, credentials, and reviewer names on YMYL content (finance, health, legal).

Multimedia Enrichment

Embed optimized images, charts, or video with transcripts to increase dwell time.

Thin Content Audit

Merge or noindex low-word-count pages that compete with pillar content cannibalization.

Table of Contents for Long Guides

Jump links improve UX and may earn sitelinks for comprehensive Nepal guide pages.

User-Generated Content Moderation

Review comments and forum UGC for spam — disavow toxic links if needed.

Content Cannibalization Check

Ensure two pages do not target the same primary keyword — consolidate or differentiate intent.

Analytics & Monitoring

Google Analytics 4 Configured

Install GA4 via GTM or gtag; verify realtime hits and define key events (leads, purchases).

Search Console Linked

Connect GSC to GA4; monitor coverage, Core Web Vitals, and manual actions weekly.

Rank Tracking Setup

Track priority keywords for Nepal (device: mobile) including city-modified terms.

Conversion Tracking Audit

Ensure forms, calls, and chat clicks fire GA4 events and ad platform conversions.

404 and Redirect Monitoring

Review crawl errors monthly; fix broken links and chain redirects hurting crawl budget.

Log File or Crawl Analysis

Run Screaming Frog or server log analysis quarterly to find orphan pages and crawl waste.

Algorithm Update Watch

Document traffic anomalies against Google update calendars; isolate page-type impact.

SEO Dashboard for Stakeholders

Looker Studio or Sheets dashboard: organic sessions, conversions, top queries, and rankings.

Nepal-Specific SEO

Bilingual Keyword Coverage

Target English, Romanized Nepali, and Devanagari variants where search volume exists.

Festival Season Content

Plan Dashain, Tihar, and New Year landing pages 6–8 weeks ahead for indexing lead time.

Mobile Performance on 4G

Test page speed on mid-tier Android devices typical in Nepal; optimize LCP under 2.5s.

WhatsApp & Click-to-Call CTAs

Prominent tap-to-call and WhatsApp buttons — preferred conversion paths for local buyers.

NPR Pricing in Meta & Content

Show prices in Nepali Rupees with clear delivery or service area to reduce bounce rate.

City Landing Pages

Unique Kathmandu, Pokhara, Biratnagar pages with local proof — avoid duplicate boilerplate.

Local Directory Citations

List on Hamro Bazar, Yellow Pages Nepal, and industry directories with consistent NAP.

.com.np or ccTLD Strategy

If using .com.np, configure redirects/canonicals correctly vs primary .com.np or .com domain.

Regulated Industry Disclosures

Finance, insurance, and legal pages include licenses and compliance statements for YMYL trust.

Load-Shedding & Offline UX

Lightweight pages and clear CTAs when connectivity is intermittent outside Valley fiber zones.

Link Building & Authority

Digital PR & Media Outreach

Pitch data stories to Nepal tech and business press for authoritative backlinks.

Guest Posts on Relevant Sites

Contribute expert articles to industry blogs with contextual links — avoid spammy networks.

Broken Link Building

Find broken resources on .edu.np and partner sites; offer your updated content as replacement.

Brand Mention Monitoring

Track unlinked mentions via alerts; request links where editorially appropriate.

Anchor Text Diversity

Maintain natural branded, partial-match, and generic anchor mix — avoid over-optimization.

Partnership & Sponsor Links

Document sponsor relationships with rel=sponsored on paid placements per Google guidelines.

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Quick Resources

Practical SEO Checklist for Nepali Businesses

A comprehensive SEO checklist tailored for the Nepali market.

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A guide to GA4 funnel diagnostics and turning insights into growth.

Get in Touch

Ready to accelerate your growth? I build focused roadmaps aligned to revenue outcomes, whether you need a complete acquisition strategy, a technical audit, or a conversion lift. Let's connect and discuss how I can help your business.

arjan@gurkhatech.com
+977-9851189233
Kathmandu, Nepal
Remote / Hybrid Engagements