A comprehensive SEO checklist tailored for the Nepali market.
About Arjan KC
Digital Marketing Expert • Full-Stack Execution • Nepal
I'm a digital marketing expert based in Nepal, specializing in planning and executing the full digital marketing stack—from search and paid media to content, analytics, and conversion. My focus is on building repeatable growth systems that deliver tangible business results. Whether I'm working as an SEO expert, a strategic consultant, or an educator, I rely on data over guesswork.
I am the co-founder and lead strategist of Gurkha Technology, and I take pride in educating the next generation of marketers through practical, real-world training. You can read more about my comprehensive approach on my expert profile.
Great marketing is engineered: hypothesis, instrumentation, iteration, and compounding insight—creativity guided by data and customer empathy.
10+ Years Experience
Core Principles & Roles
Systems Thinking
Every channel is a feedback loop. I map acquisition, activation, revenue & retention inputs to instrument compounding gains.
Evidence First
Hypotheses → tracking plan → experiment design → impact review. No random tactics; only validated accelerators.
Customer Insight
Qualitative & quant layered: search intent, session replays, VOC & cohort retention shape messaging hierarchy.
Performance & UX
Site speed, clarity & trust are acquisition multipliers. Technical SEO + CWV baked into delivery standards.
Value Framework
- Clarity
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Diagnose root causes before prescribing tactics.
- Focus
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Prioritize the smallest set of levers with highest impact on revenue lagging metrics.
- Iteration
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Short learn cycles outperform long campaign cycles.
- Enablement
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Transfer process & dashboards so teams stay autonomous.
Experience Snapshot
Managing Director / Co-founder
Gurkha Technology (SEO / Web / Growth)
As co-founder and lead strategist, I oversee full-stack digital marketing campaigns that drive measurable growth for our clients. Learn more about my role as Co-founder of Gurkha Technology.
Educator & Trainer
Digital marketing curriculum and workshops
I believe in empowering teams. I design and lead college modules, MBA digital marketing courses, and corporate workshops to ensure teams can actually execute and track their campaigns. Learn more on my educator page.
Digital Marketing Consultant
Acquisition audits and 90-day plans
I diagnose growth bottlenecks, map out tailored 90-day roadmaps, and lead the execution to improve efficiency—such as dropping CPA by 42% on Search campaigns. Find out more about my consulting services.
Market Researcher
Market context and ICT adoption
Effective marketing requires a deep understanding of the local landscape. I regularly publish reports, like the Nepal Digital Marketing Benchmark Report, to ensure strategies are grounded in real-world data and constraints. View all research.
Capability Stack
Tooling familiarity: GA4, Looker Studio, Search Console, Tag Manager, Ahrefs, Screaming Frog, Meta & Google Ads, Hotjar, server‑side tagging, and lightweight JAMStack workflows.
Engagement Model & Methodology
Every engagement follows the same evidence-first loop — whether you need a one-time audit or a retained growth partner. I document assumptions, instrument tracking before scaling spend, and report on business outcomes (leads, revenue, pipeline), not vanity metrics.
1. Diagnose
Technical SEO crawl, analytics audit, competitive gap analysis, and conversion path review — prioritized P0–P2 fix list.
2. Roadmap
90-day plan with NPR budget tiers, KPI targets, and channel mix (SEO, paid, content, tracking) agreed before execution.
3. Execute
Implementation sprints — tags, campaigns, content, schema — with weekly async updates and monthly strategy reviews.
4. Compound
Winners scale; losers pause. Dashboards and SOPs handed off so your team maintains momentum after engagement.
Teaching that supports the marketing identity
MBA Digital Marketing, IT practicums, and DM AI Launchpad exist so people can execute the same full digital marketing stack — search, paid, social, content, email, web, and measurement — not SEO/PPC only. The blog, dictionary, and marketing hubs are practitioner resources first.
- Corporate workshops: GA4, Google Ads, SEO audits — half-day to multi-week formats
- Course materials: MBA DM notes, training services
- Open resources: SEO checklist, metrics calculators
Let's Build Compounding Growth
If you need an audit, an interim growth partner or education for your internal team, I can help architect a roadmap that ties effort to measurable business outcomes.
