Unit 1: Introduction

Short Answer Questions (2-3 marks each)

  1. Define e-commerce. How does it differ from e-business?

  2. What is the difference between pure and partial e-commerce? Give one example of each.

  3. List the eight unique features of e-commerce technology.

  4. Define ubiquity and global reach as features of e-commerce.

  5. What is information density? How does it reduce information asymmetry?

  6. Name five types of e-commerce classified by participants (for example B2C).

  7. What is m-commerce? Why is it important in Nepal?

  8. Give two reasons businesses adopt e-commerce.

Long Answer Questions (5-8 marks each)

  1. Explain any five unique features of e-commerce technology with one Nepal-relevant example for each. (8 marks)
    • Hint: Ubiquity, global reach, universal standards, richness, interactivity, information density, personalization/customization, social technology.
  2. Compare B2C, B2B, and C2C e-commerce. Give a Nepali example of each. (6 marks)

  3. Distinguish e-commerce from traditional commerce using at least four unique technology features. (6 marks)

  4. Why did neighborhood stores in Nepal move to chat and lightweight web ordering during COVID? Discuss benefits and constraints. (5 marks)

Case Study Question (10 marks)

  1. Case Study: Nepali handicrafts on Etsy

    A Patan artisan collective lists handmade goods on a global marketplace and accepts online payment from overseas buyers.

    a) Which unique features of e-commerce technology make this possible? (4 marks) b) Is this mainly B2C, C2C, or another type? Justify. (3 marks) c) What limits remain compared with selling from a local stall? (3 marks)


Unit 2: E-commerce Business Models and Concepts

Short Answer Questions (2-3 marks each)

  1. Define an e-commerce business model.

  2. List the eight key elements of a business model.

  3. What is a revenue model? Name two common B2C revenue models.

  4. Define e-tailer and portal as B2C models.

  5. What is a market creator? Give one example used in Nepal.

  6. Name four major B2B business models (e-distributor, e-procurement, exchange, industry consortium).

  7. What is disintermediation?

  8. How can e-commerce change industry structure? Give one example.

Long Answer Questions (5-8 marks each)

  1. Explain any five key elements of an e-commerce business model with examples. (8 marks)
    • Consider: value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, management team.
  2. Compare any four B2C business models (for example e-tailer, community provider, content provider, transaction broker, market creator, service provider). (6 marks)

  3. How does e-commerce change business strategy, structure, and process? Use industry value chain or disruption ideas. (6 marks)

  4. Contrast B2B e-distributor and e-procurement models. Which is closer to a Nepali construction-materials marketplace? (5 marks)

Case Study Question (10 marks)

  1. Case Study: Daraz Nepal

    Daraz operates a marketplace connecting sellers and buyers, earns commissions and ads, and runs logistics.

    a) Identify Daraz’s primary B2C (or hybrid) business model and revenue model. (4 marks) b) How has this model changed traditional retail strategy and structure in Nepal? (3 marks) c) Contrast Daraz with Hamrobazar’s C2C classifieds model. (3 marks)


Answer Guidelines

Unit 1 Key Points

  • E-commerce vs e-business: Transactions that cross firm boundaries vs digital enabling of internal processes as well.
  • Eight features: Ubiquity, global reach, universal standards, richness, interactivity, information density, personalization/customization, social technology.
  • Types: B2C, B2B, C2C, P2P, m-commerce (and others such as B2G if asked).

Unit 2 Key Points

  • Eight elements: Value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, management team.
  • B2C models: E-tailer, community provider, content provider, portal, transaction broker, market creator, service provider.
  • B2B models: E-distributor, e-procurement, exchanges, industry consortia.
  • Change: Disintermediation, industry structure, value chain, process redesign.