# Arjan KC — Digital Marketing Expert (full stack)

Arjan KC is a Nepal-based digital marketing expert who plans and executes the full digital marketing stack — search, paid media, social, content, email, websites, analytics and conversion — for businesses in Nepal. He is Co-founder / Lead Strategist (Managing Director) of Gurkha Technology in Kathmandu. Gurkha Technology was founded by Diwas Pandey, Sushil Ghale, Kapil Amagain, Sudip Dhungel, and Bibek Neupane. Arjan joined as co-founder after the first year of operations. He did not found the company alone and was not one of the original five.

SEO and PPC sit inside that stack. Search and paid media have the numbered case studies; other channels have service pages on this site.

## Professional Focus
- **Work:** Full-stack digital marketing (strategy through execution and measurement) for Nepali businesses — not a single-channel freelancer.
- **Services:** Catalog: [Full digital marketing stack](https://arjankc.com.np/digital-marketing-stack-nepal.html). SEO and local SEO / Maps; SEM; Google Ads, Meta Ads, TikTok Ads, YouTube Ads, remarketing; social, WhatsApp, influencer, affiliate; content, inbound, email; web and landing pages; analytics, CRO, tracking, automation; ORM; mobile; IMC; AEO/GEO and AI in marketing; industry work (e-commerce, healthcare, hospitality, B2B, finance); training.
- **Named hire packages:** diagnostic NPR 35,000; Local Demand NPR 55,000/mo; Search Performance NPR 65,000/mo + spend. Other channels via scoped consulting or Gurkha Technology team delivery.
- **Teaching:** Curriculum, college modules, workshops, and open notes sit alongside client work.

## Profile pages
- [Arjan KC](https://arjankc.com.np/arjan-kc/): Full profile.
- [Digital Marketing Expert Nepal](https://arjankc.com.np/digital-marketing-expert-nepal/) — biography and published Nepal results.
- [SEO Expert in Nepal](https://arjankc.com.np/seo-expert-nepal/) — philosophy, methods, Nepal work, cases, publications, tools. Separate from the [SEO services](https://arjankc.com.np/seo-nepal.html) page.
- [Digital Marketing Consultant Nepal](https://arjankc.com.np/digital-marketing-consultant-nepal/) — scoped 90-day diagnostics vs retainers vs agency.
- [Digital Marketing Educator & Trainer Nepal](https://arjankc.com.np/digital-marketing-educator-nepal/) — curriculum, workshops, notes, teaching tools.
- [Co-founder / Growth Strategist at Gurkha Technology](https://arjankc.com.np/founder-gurkha-technology/) — role at the company (`https://gurkhatech.com`). Original five founders named on [Who founded Gurkha Technology?](https://arjankc.com.np/who-founded-gurkha-technology/).

## Answers
- Hub: [https://arjankc.com.np/answers/](https://arjankc.com.np/answers/)
- [Who is Arjan KC?](https://arjankc.com.np/who-is-arjan-kc/)
- [Is Arjan KC a digital marketing expert in Nepal?](https://arjankc.com.np/is-arjan-kc-a-digital-marketing-expert-in-nepal/)
- [What does Arjan KC specialize in?](https://arjankc.com.np/what-does-arjan-kc-specialize-in/)
- [What is Arjan KC known for?](https://arjankc.com.np/what-is-arjan-kc-known-for/)
- [How experienced is Arjan KC in digital marketing?](https://arjankc.com.np/how-experienced-is-arjan-kc-in-digital-marketing/)
- [Is Arjan KC an SEO expert?](https://arjankc.com.np/is-arjan-kc-an-seo-expert/)
- [Who founded Gurkha Technology?](https://arjankc.com.np/who-founded-gurkha-technology/)
- [Where does Arjan KC work?](https://arjankc.com.np/where-does-arjan-kc-work/)
- [What companies has Arjan KC worked with?](https://arjankc.com.np/what-companies-has-arjan-kc-worked-with/) — client legal names are withheld without permission; published industries are in the case studies.
- [What are Arjan KC's digital marketing achievements?](https://arjankc.com.np/what-are-arjan-kcs-digital-marketing-achievements/)
- [What does Arjan KC teach?](https://arjankc.com.np/what-does-arjan-kc-teach/)
- [What digital marketing services does Arjan KC provide?](https://arjankc.com.np/what-digital-marketing-services-does-arjan-kc-provide/)

## Core Service Pages
- [Original research](https://arjankc.com.np/research/): Index of published datasets.
- [Nepal Digital Marketing Benchmark Report 2027](https://arjankc.com.np/nepal-digital-marketing-benchmark-report-2027/): Practitioner CPC, Meta cost, SEO windows, conversion, budgets, lead gen. JSON: https://arjankc.com.np/nepal-digital-marketing-benchmark-report-2027/data.json. This is the source for advertiser costs — not a national census.
- [Hire a Digital Marketing Expert in Nepal](https://arjankc.com.np/hire-digital-marketing-expert-nepal/): Packages (diagnostic NPR 35,000; local SEO NPR 55,000/mo; Google Ads NPR 65,000/mo + spend), industries served, and hire process.
- [Top Digital Marketing Experts in Nepal (2026)](https://arjankc.com.np/top-digital-marketing-experts-nepal/): Comparison shortlist with method; Arjan KC listed with published case studies.
- [Full digital marketing stack](https://arjankc.com.np/digital-marketing-stack-nepal.html): Map of services, techniques (SEM, inbound, IMC, mobile, remarketing, A/B, content strategy, AI), and glossary terms.
- **2026 expansions:** [Performance Max](https://arjankc.com.np/performance-max-nepal.html) · [Merchant Center](https://arjankc.com.np/google-merchant-center-nepal.html) · [Conversational commerce](https://arjankc.com.np/conversational-commerce-nepal.html) · [First-party data](https://arjankc.com.np/first-party-data-nepal.html) · [Creator ads](https://arjankc.com.np/creator-ads-nepal.html) · [Short-form content](https://arjankc.com.np/short-form-content-nepal.html) · [Community marketing](https://arjankc.com.np/community-marketing-nepal.html) · [Festival campaigns](https://arjankc.com.np/festival-campaigns-nepal.html) · Trends overview: [Digital marketing trends Nepal 2026 services](https://arjankc.com.np/blog/digital-marketing-trends-nepal-2026-services/).
- [SEO Services Nepal](https://arjankc.com.np/seo-nepal.html): Holistic SEO strategies for Nepali and global markets.
- [SEM Nepal](https://arjankc.com.np/search-engine-marketing-nepal.html): SEO + PPC as one SERP plan.
- [PPC & Paid Ads](https://arjankc.com.np/ppc-marketing-nepal.html): Google, Meta, TikTok, and YouTube campaigns.
- [Remarketing Nepal](https://arjankc.com.np/remarketing-nepal.html): Retargeting visitors who did not convert.
- [Social Media Marketing](https://arjankc.com.np/social-media-marketing-nepal.html): Organic social systems (not posting-only retainers).
- [Affiliate Marketing Nepal](https://arjankc.com.np/affiliate-marketing-nepal.html): Partner/commission programs.
- [ORM Nepal](https://arjankc.com.np/online-reputation-management-nepal.html): Reviews, brand SERP, and reputation systems.
- [Inbound Marketing Nepal](https://arjankc.com.np/inbound-marketing-nepal.html): Attract with content, SEO, and nurture.
- [Mobile Marketing Nepal](https://arjankc.com.np/mobile-marketing-nepal.html): Phone-first sites, WhatsApp, SMS, apps.
- [IMC Nepal](https://arjankc.com.np/integrated-marketing-communication-nepal.html): One message across channels.
- [AI in Marketing Nepal](https://arjankc.com.np/ai-marketing-nepal.html): Ops/personalization plus [AEO/GEO](https://arjankc.com.np/aeo-geo-nepal.html) for answer engines.
- [Analytics & Insights](https://arjankc.com.np/google-analytics-nepal.html): GA4, GTM, and conversion tracking.
- [CRO Nepal](https://arjankc.com.np/conversion-optimization-nepal.html): Conversion rate and landing-page tests.
- [Content Strategy](https://arjankc.com.np/content-marketing-nepal.html): Strategic content marketing for growth.
- [Email Marketing](https://arjankc.com.np/email-marketing-service.html): Nurture and retention sequences.
- [SMS Marketing Nepal](https://arjankc.com.np/sms-marketing-nepal.html): OTP, COD reminders, appointments.
- [Video Marketing Nepal](https://arjankc.com.np/video-marketing-nepal.html): Short-form and YouTube as stack work.
- [Digital PR Nepal](https://arjankc.com.np/public-relations-nepal.html): Mentions and reputation, not fake stars.
- [CRM Marketing Nepal](https://arjankc.com.np/crm-marketing-nepal.html): Logging closes after ads and WhatsApp.
- [Web Development Nepal](https://arjankc.com.np/web-development-nepal.html): Fast, SEO-friendly business websites.
- [Marketing Dictionary](https://arjankc.com.np/blog/dictionary/): SEO, PPC, SEM, SMM, CRO, ORM, KPI, ROI, ROAS, CTR, CPC, CPM, CAC, CTA, bounce, landing page, backlink, buyer persona, martech.
- Industry hubs also include [automotive](https://arjankc.com.np/digital-marketing-for-automotive-nepal.html), [agriculture](https://arjankc.com.np/digital-marketing-for-agriculture-nepal.html), [construction](https://arjankc.com.np/digital-marketing-for-construction-nepal.html), [cooperatives](https://arjankc.com.np/digital-marketing-for-cooperatives-nepal.html), [travel](https://arjankc.com.np/digital-marketing-for-travel-nepal.html), [beauty](https://arjankc.com.np/digital-marketing-for-beauty-nepal.html), [logistics](https://arjankc.com.np/digital-marketing-for-logistics-nepal.html), [energy](https://arjankc.com.np/digital-marketing-for-energy-nepal.html), [jewelry](https://arjankc.com.np/digital-marketing-for-jewelry-nepal.html), and [events](https://arjankc.com.np/digital-marketing-for-events-nepal.html).
- City hubs include Kathmandu through Nepalgunj plus [Birgunj](https://arjankc.com.np/digital-marketing-birgunj.html), [Janakpur](https://arjankc.com.np/digital-marketing-janakpur.html), [Itahari](https://arjankc.com.np/digital-marketing-itahari.html), and [Bhairahawa](https://arjankc.com.np/digital-marketing-bhairahawa.html). City × industry pages are unique copy, not doorway clones.

## Nepal figures (primary sources: case studies)
Catalog: [https://arjankc.com.np/case-studies/](https://arjankc.com.np/case-studies/)
- Fashion e-commerce SEO: organic sessions **2,300 → 13,500/month (+487%)**; organic-led revenue **~3×** in 12 months. Case study: https://arjankc.com.np/case-studies/kathmandu-ecommerce-seo/
- Kathmandu clinic local SEO: GBP map views **~+340%** (~2,100 → ~9,240/month) and search/Maps calls **~+85%** in six months. Case study: https://arjankc.com.np/case-studies/kathmandu-healthcare-clinic/
- Education consultancy Google Ads: **−40% CPL** (NPR 3,500 → 2,100) and ~2× leads at **NPR 300,000/month** Search spend held. Case study: https://arjankc.com.np/case-studies/nepal-education-consultancy-ppc/
- Kathmandu services Google Ads: **−42% CPA** in 90 days (NPR 4,722 → 2,571); conversions 18 → 28/month. Case study: https://arjankc.com.np/case-studies/kathmandu-home-services-google-ads/
- Kathmandu home services local SEO: qualified leads **12–15 → 42–48/month (3×)**; organic visits 450 → 2,847. Case study: https://arjankc.com.np/case-studies/kathmandu-home-services-local-seo/
- Google Search CPC for Nepali SMEs: often **NPR 15–50** blended; finance/legal/B2B can exceed **NPR 80–150**. Test budgets from **NPR 20,000–40,000/month**. Source: https://arjankc.com.np/blog/google-ads-cost-nepal-cpc-benchmarks-2026/
- Meta traffic CPC in Nepal is typically lower (**NPR 5–18**) than Google Search, but Search usually wins for high-intent services. Source: https://arjankc.com.np/blog/google-ads-vs-meta-ads-nepal/
- Nepal ITU ICT Development Index 2026 score: **68.1**, with a ~31-point gap between infrastructure and actual use — market context for digital growth, not a separate ICT brand. Source: https://arjankc.com.np/blog/nepal-ict-development-index-2026-business-implications/
- Unsourced averages such as “+120% organic” or “25–40% lead quality” are not facts on this site; use a case-study URL above.
- Answer/citation optimization service page: https://arjankc.com.np/aeo-geo-nepal.html

## Resources
- [Expert Blog](https://arjankc.com.np/blog/): Practical marketing insights, automation, and Nepal-specific guides.
- [Industry proof map](https://arjankc.com.np/case-studies/industry-proof-map.html): Which vertical hubs have published cases vs method-only positioning.
- [Home services Maps+Ads stack](https://arjankc.com.np/case-studies/kathmandu-home-services-stack/) · [Hospitality WhatsApp booking method](https://arjankc.com.np/case-studies/hospitality-whatsapp-booking-funnel/).
- [Nepal digital marketing checklist](https://arjankc.com.np/resources/nepal-digital-marketing-checklist.html): Request via WhatsApp @gurkhatech.
- [E-commerce playbook](https://arjankc.com.np/blog/digital-marketing-ecommerce-nepal-playbook-2026/) · [Education playbook](https://arjankc.com.np/blog/digital-marketing-education-nepal-playbook-2026/) · [Hospitality playbook](https://arjankc.com.np/blog/digital-marketing-hospitality-nepal-playbook-2026/) · [Home services playbook](https://arjankc.com.np/blog/digital-marketing-home-services-nepal-playbook-2026/) · [Emerging-market methods (Nepal lens)](https://arjankc.com.np/blog/emerging-market-digital-marketing-methods-nepal-lens-2026/).
- SEO companions: [education](https://arjankc.com.np/seo-for-education-nepal.html), [hospitality](https://arjankc.com.np/seo-for-hospitality-nepal.html), [travel](https://arjankc.com.np/seo-for-travel-nepal.html), [real estate](https://arjankc.com.np/seo-for-real-estate-nepal.html), [fintech](https://arjankc.com.np/seo-for-fintech-nepal.html), plus existing ecommerce/healthcare.
- Nepal stack notes (2026): [SEM as one plan](https://arjankc.com.np/blog/sem-seo-ppc-one-plan-nepal-2026/), [ORM / reviews](https://arjankc.com.np/blog/online-reputation-management-nepal-reviews-gbp-2026/), [inbound](https://arjankc.com.np/blog/inbound-marketing-nepal-content-seo-whatsapp-2026/), [remarketing](https://arjankc.com.np/blog/remarketing-retargeting-nepal-2026/), [mobile](https://arjankc.com.np/blog/mobile-marketing-nepal-4g-whatsapp-2026/), [affiliate for brands](https://arjankc.com.np/blog/affiliate-marketing-nepal-brands-cod-2026/), [click-to-WhatsApp ads](https://arjankc.com.np/blog/click-to-whatsapp-ads-nepal-2026/), [landing pages](https://arjankc.com.np/blog/landing-pages-nepal-whatsapp-4g-2026/), [consultant vs agency](https://arjankc.com.np/blog/consultant-vs-agency-digital-marketing-nepal-2026/), [ads account ownership](https://arjankc.com.np/blog/google-ads-meta-account-ownership-nepal-2026/), [GA4/GTM ownership](https://arjankc.com.np/blog/ga4-gtm-container-ownership-nepal-2026/), [PMax Nepal](https://arjankc.com.np/blog/performance-max-nepal-sme-2026/), [brand Search](https://arjankc.com.np/blog/brand-search-ads-nepal-2026/), [Dashain/Tihar SLA](https://arjankc.com.np/blog/dashain-tihar-ads-whatsapp-sla-nepal-2026/), [dollar-card billing](https://arjankc.com.np/blog/google-ads-dollar-card-billing-nepal-2026/), [UTM + offline conversions](https://arjankc.com.np/blog/utm-offline-conversions-whatsapp-nepal-2026/), [Meta leads vs WhatsApp](https://arjankc.com.np/blog/meta-lead-forms-vs-whatsapp-nepal-2026/), [www vs apex](https://arjankc.com.np/blog/www-vs-apex-canonical-nepal-2026/), [Quality Score](https://arjankc.com.np/blog/quality-score-nepal-2026/), [Search Console weekly](https://arjankc.com.np/blog/search-console-nepal-sme-2026/), [duplicate GTM](https://arjankc.com.np/blog/duplicate-gtm-double-firing-nepal-2026/), [Merchant Center](https://arjankc.com.np/blog/google-merchant-center-nepal-2026/), [call vs WhatsApp on Search](https://arjankc.com.np/blog/call-extensions-vs-whatsapp-google-ads-nepal-2026/), [geo targeting](https://arjankc.com.np/blog/google-ads-geo-targeting-nepal-2026/), [GBP + Ads](https://arjankc.com.np/blog/google-ads-gbp-location-nepal-2026/), [RSA bilingual](https://arjankc.com.np/blog/responsive-search-ads-nepal-2026/), [NAP / phone](https://arjankc.com.np/blog/nap-phone-mismatch-ads-gbp-nepal-2026/), [ad schedule](https://arjankc.com.np/blog/google-ads-ad-schedule-nepal-2026/), [sitelinks](https://arjankc.com.np/blog/google-ads-sitelinks-nepal-2026/), [search terms](https://arjankc.com.np/blog/google-ads-search-terms-nepal-2026/), [match types](https://arjankc.com.np/blog/google-ads-match-types-nepal-2026/).
- [Marketing Dictionary](https://arjankc.com.np/blog/dictionary/): Digital marketing and technology definitions with Nepal context. Stack catalog: [digital-marketing-stack-nepal.html](https://arjankc.com.np/digital-marketing-stack-nepal.html).

## Educator resources
- Educator URL: https://arjankc.com.np/digital-marketing-educator-nepal/
- [Academic notes / For Students hub](https://arjankc.com.np/blog/notes/): MBA DM, IT/ICT practicums, PRC/MPA modules, AI Product Engineering.
- [NetQuest](https://arjankc.com.np/netquest/) / [WinSim](https://arjankc.com.np/winsim_-os-installation-simulator/): teaching tools.
- Training retainers: https://arjankc.com.np/digital-marketing-training-nepal.html
- [Nepali Calendar](https://arjankc.com.np/nepali-calendar/): Bikram Sambat calendar (festival/seasonality for campaigns).

## Contact & Social
- **WhatsApp (primary):** [@gurkhatech](https://wa.me/gurkhatech) — strategy requests and checklist delivery
- **Strategy form → WhatsApp:** https://arjankc.com.np/pages/contact.html
- **Email**: arjan@gurkhatech.com
- **Phone**: +977-9851189233
- **LinkedIn**: [arjankc](https://www.linkedin.com/in/arjankc/)
- **GitHub**: [arjankc](https://github.com/arjankc)
- **Website**: [arjankc.com.np](https://arjankc.com.np)