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IT 204: E-Commerce - Course Materials
Complete course materials for IT 204 E-Commerce including syllabus notes, old questions, and presentation slides
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Chapter Notes
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Question Sets
1
Slide Decks
📚 Syllabus Notes
Comprehensive chapter-wise notes following the official IT 204 syllabus.
Unit 1: Introduction
1.1
Why E-commerce? Introduction to E-commerce
Understanding the fundamental reasons behind e-commerce adoption and basic introduction to electronic commerce.
⏱️ 45 minutes1.2
Unique Features of E-commerce
An overview of the unique features of e-commerce technology.
⏱️ 30 minutes1.3
Unit 2: E-commerce Business Models and Concepts
2.1
2.2
B2C Business Models
An overview of Business-to-Consumer (B2C) e-commerce business models.
⏱️ 45 minutes2.3
B2B Business Models
An overview of Business-to-Business (B2B) e-commerce business models.
⏱️ 45 minutes2.4
How E-commerce Changes Business: Strategy, Structure, and Process
An analysis of how e-commerce is affecting business strategy, structure, and process.
⏱️ 45 minutesUnit 3: E-commerce Infrastructure
3.1
The Internet: Technology Background
An overview of the technology behind the Internet.
⏱️ 45 minutes3.2
Internet Infrastructure and Access
An overview of the infrastructure and access methods of the Internet.
⏱️ 45 minutes3.3
3.4
The Internet and Web: Features and Services
An overview of the features and services of the Internet and the Web.
⏱️ 45 minutes3.5
Unit 4: E-commerce Security and Payment Systems
4.1
4.2
Security Threats in the E-commerce Environment
An overview of the security threats in the e-commerce environment.
⏱️ 45 minutes4.3
Technology Solutions for E-commerce Security
An overview of the technology solutions for e-commerce security.
⏱️ 45 minutes4.4
Management Policies, Business Procedures, and Public Laws
An overview of the management policies, business procedures, and public laws related to e-commerce security.
⏱️ 45 minutes4.5
Unit 5: E-commerce Marketing and Advertising
5.1
Consumers Online: The Online Audience and Consumer Behavior
An overview of the online audience and consumer behavior.
⏱️ 45 minutes5.2
Digital Commerce Marketing and Advertising Strategies and Tools
An overview of digital commerce marketing and advertising strategies and tools.
⏱️ 45 minutes5.3
5.4
Understanding the Costs and Benefits of Online Marketing Communication
An overview of the costs and benefits of online marketing communication.
⏱️ 45 minutesUnit 6: Social, Mobile, and Local Marketing
6.1
Introduction to Social, Mobile, and Local Marketing
An introduction to social, mobile, and local marketing.
⏱️ 45 minutes6.2
6.3
6.4
Unit 7: Social Networks, Auctions, and Portals
7.1
Social Networks and Online Communities
An overview of social networks and online communities.
⏱️ 45 minutes7.2
7.3
Unit 8: B2B E-commerce
8.1
8.2
The Procurement Process and Supply Chains
An overview of the procurement process and supply chains.
⏱️ 45 minutes8.3
Trends in Supply Chain Management and Collaborative Commerce
An overview of the trends in supply chain management and collaborative commerce.
⏱️ 45 minutes8.4
B2B E-commerce Marketplaces: The Selling Side of B2B
An overview of B2B e-commerce marketplaces.
⏱️ 45 minutes8.5
❓ Old Questions
Previous examination questions and practice sets to help you prepare.
2023
Unit 1-2 Practice Questions
Practice questions covering introduction and business models
📊 20 marks ⏱️ 1 hour📊 Slides
Presentation slides used in lectures and tutorials.