About Arjan KC
Digital Marketing Expert • Growth Strategist • Educator (Nepal)
I'm Arjan KC, a Nepal‑based digital marketing strategist and educator focused on building repeatable growth systems for brands and institutions. My work is centered on creating sustainable, compounding results, not just chasing vanity metrics. I blend technical SEO, performance media, analytics instrumentation, and conversion research to create an integrated marketing model. Over the last decade, I've helped startups, education institutions, and service brands improve their acquisition efficiency while strengthening their long‑term brand equity. My passion for education extends to my work in ICT, where I focus on advancing digital literacy and integrating technology into the classroom.
Great marketing is engineered: hypothesis, instrumentation, iteration and compounding insight – creativity guided by data and customer empathy.
Core Principles & Roles
Systems Thinking
Every channel is a feedback loop. I map acquisition, activation, revenue & retention inputs to instrument compounding gains.
Evidence First
Hypotheses → tracking plan → experiment design → impact review. No random tactics; only validated accelerators.
Customer Insight
Qualitative & quant layered: search intent, session replays, VOC & cohort retention shape messaging hierarchy.
Performance & UX
Site speed, clarity & trust are acquisition multipliers. Technical SEO + CWV baked into delivery standards.
Value Framework
- Clarity
Diagnose root causes before prescribing tactics.
- Focus
Prioritize the smallest set of levers with highest impact on revenue lagging metrics.
- Iteration
Short learn cycles outperform long campaign cycles.
- Enablement
Transfer process & dashboards so teams stay autonomous.
Experience Snapshot
| Role | Focus | Impact Examples |
|---|---|---|
| Founder – Gurkha Technology | SEO / Web / Growth | Scaled a local service business by 150% through organic search. |
| Educator & Trainer | Curriculum & Training | Developed and delivered digital marketing and ICT in education curricula for leading colleges in Nepal. I specialize in teacher training, e-learning strategies, and promoting digital literacy. |
| Consultant | Acquisition Audits | Reduced client customer acquisition cost (CAC) by 30% via channel optimization. |
| Researcher | Technology Adoption | Published research on digital adoption drivers in the Nepali education sector, focusing on the effective use of ICT in education. |
Capability Stack
Tooling familiarity: GA4, Looker Studio, Search Console, Tag Manager, Ahrefs, Screaming Frog, Meta & Google Ads, Hotjar, server‑side tagging, and lightweight JAMStack workflows.
Let's Build Compounding Growth
If you need an audit, an interim growth partner or education for your internal team, I can help architect a roadmap that ties effort to measurable business outcomes.