Browse all 61 posts in the Analytics category on Arjan KC's Digital Marketing Blog
Honest predictive analytics for Nepali SMEs: GA4 predictive metrics, rules-based scoring below volume thresholds, churn signals that work, and when enterpris...
Build a publisher revenue dashboard in Looker Studio: GA4 + AdSense data, Search Console blend, page-level RPM, source performance, month-over-month comparis...
Connect AdSense to GA4 and read revenue beside behavior: linking steps, Publisher Ads report, page-level RPM, traffic-source comparison, and a recurring publ...
Technical guide to accurate GA4 purchase events for Nepali wallet and bank checkouts: why redirects break sessions, the server-verified callback pattern, ded...
Practical guide for Nepali businesses on handling customer data: consent, purpose limits, retention, breach response, email opt-ins and cookie basics under t...
Practical COD attribution for Nepal: UTM tagging, click IDs, order reconciliation and return-to-origin tracking so ad spend is judged on paid and delivered o...
When Nepali businesses need GA4 server-side tracking, how server-side Tag Manager works, what hosting costs and a phased plan to set it up and test it.
A/B testing in Nepal after Google Optimize: when you have enough traffic, how to size a test, which tools to use, and what to do when you do not.
How Nepali businesses can learn what customers really want: short interviews, simple surveys, reviews and chat logs, staff insights, and search data, then tu...
A practical way for Nepali businesses to research competitors in one afternoon with free tools: Google search and Maps, Meta Ad Library, Google Ads Transpare...
How Nepali businesses can connect print, packaging, shop counters, and vehicles to online channels with QR codes and short links, keep them separate from pay...
A first-party data strategy for Nepali brands, banks, telcos and retailers: cookie status in 2026, consent, CRM/CDP setup, activation and a 90-day roadmap.
Free engagement rate calculator. Enter reactions, comments, shares, saves, followers, and reach to get engagement rate by followers and by reach, and learn w...
Free UTM link builder with presets for Facebook, Instagram, TikTok, WhatsApp, Viber, SMS, email, and QR codes, plus a simple naming convention so your GA4 re...
Free A/B test calculator: estimate how many visitors each version needs before you start, then check whether your result is statistically significant. Includ...
Client-owned GTM containers, WhatsApp/call events, and stopping double-firing on Nepal WordPress and static sites.
Complete conversion tracking guide — GA4 events, GTM setup, Google Ads conversions, Meta Pixel/CAPI, enhanced conversions, consent mode v2, and offline imports.
Master Google Search Console — setup, Performance report, indexing, Core Web Vitals, links, manual actions, and weekly SEO workflow for 2026.
Step-by-step Enhanced Conversions setup in Google Tag Manager — hashed email/phone, automatic collection, diagnostics, and Consent Mode integration.
Step-by-step Consent Mode v2 setup in Google Tag Manager — consent types, CMP integration, default denied state, and GA4/Google Ads modeling.
Meta Conversions API setup for Nepali e-commerce: Pixel and CAPI deduplication, GA4 event mapping, hashing, COD and eSewa/Khalti fixes, and testing steps.
Complete GA4 metrics and dimensions reference — users, sessions, events, conversions, engagement rate, and attribution explained for marketers.
200+ marketing acronyms from AOV to UTM — definitions, formulas, and dictionary links. The reference for "what does X mean in marketing?" searches.
Free marketing metrics calculators — ROAS, CAC, CPM, CPA, CTR, LTV, and LTV:CAC ratio. Instant results with formulas explained.
The central reference for marketing metrics — definitions, formulas, benchmarks, and links to free calculators. Built for practitioners, students, and AI cit...
What is ROAS, how to calculate it, break-even ROAS by margin, and a free calculator. Includes Nepal context and ROAS vs ROI vs MER.
Build client-ready marketing dashboards in Looker Studio — data sources, template structure, and the free report templates concept we use at Gurkha Technology.
Step-by-step conversion setup for leads Nepali and global SMEs actually generate — including messaging app clicks.
A click on wa.me is not a sale. Nepal stacks need a UTM convention plus offline import of WhatsApp and COD closes — on top of GTM click recipes.
The company owns the GA4 property and GTM container. The agency publishes tags. A private vendor container is lock-in — the twin of hiding the ads login.
Two GTM containers, a theme Facebook Pixel plus GTM, or gtag.js beside GTM will double your events. Nepal WordPress stacks do this constantly. It is a diagno...
In the modern digital landscape, data is your most valuable asset. If you aren’t tracking user behavior and optimizing your conversion rates, you are leaving...
Explore non-coding data analytics career paths. Discover roles that prioritize business acumen over programming, driven by data democratization and strong jo...
Ultimate comprehensive digital analytics guide for Nepal businesses covering setup, optimization, reporting, and actionable insights for data-driven marketin...
Most digital marketing analytics implementations in Nepal miss critical local data points. Here's how to configure tracking that actually reflects Nepali cus...
Discover how data-driven digital marketing in Nepal is transforming local businesses. Learn practical frameworks and real-world case studies to leverage anal...
Most digital marketing analytics guides overwhelm you. For Nepali businesses, this guide focuses on essential metrics and practical applications to drive gro...
Are you tracking the right numbers? This guide goes beyond vanity metrics to reveal the essential analytics KPIs that truly matter for Nepali businesses, hel...
A robust analytics setup is the bedrock of data-driven digital marketing in Nepal. This guide provides Nepali businesses with a step-by-step approach to corr...
Are you just reporting numbers or truly analyzing them? This post clarifies the crucial distinction between analytics and reporting, empowering Nepali busine...
Are you just looking at numbers or truly understanding your business's digital performance? This post clarifies the fundamental difference between analytics ...
Marketing automation can revolutionize your business, but only if done right. Discover the most common automation mistakes Nepali businesses make and learn h...
Timing is everything in digital marketing automation. Discover the optimal times to send emails and trigger automated campaigns for your Nepali audience, max...
Moving beyond theory, discover how Nepali businesses have achieved significant growth through strategic Conversion Rate Optimization. These real-world digita...
Are your conversion efforts falling flat? Discover the most common CRO mistakes Nepali businesses make and learn how to avoid them for truly impactful conver...
Dive deep into a real-world example of how strategic Conversion Rate Optimization transformed a Nepali business's online performance, highlighting the tactic...
Are your conversion rate optimization efforts not yielding results? Discover the most common CRO failures in Nepal, from flawed data to cultural missteps, an...
Adopting a data-driven approach is the single most powerful shift you can make in your marketing strategy. But to do it effectively, you need the right tools...
Tracking your Key Performance Indicators (KPIs) is only half the battle. If that data is locked away in spreadsheets and complex analytics platforms, it’s di...
Collecting data is easy. Every click, view, and conversion can be tracked. But the real challenge lies in turning that mountain of data into actionable decis...
Google Analytics 4 (GA4) is more than just a tool for tracking website traffic; it’s a powerhouse for understanding user behavior and optimizing for conversi...
In digital marketing, it’s easy to get lost in a sea of data. Likes, shares, impressions, click-through rates, engagement rates, reach, frequency… the list g...
Are your emails getting ignored? Discover the top 5 reasons why email marketing fails in the unique Nepali context and learn actionable steps to dramatically...
Unlock A/B testing success in Nepal. Discover expert strategies, real-world case studies, and data-driven approaches to optimize conversions for your busines...
See how real Nepal businesses transformed their digital marketing performance using analytics insights. Discover proven strategies that boosted e-commerce sa...
Ensure your analytics data is accurate and actionable with this comprehensive audit checklist. Discover the critical steps to verify your Google Analytics se...
Navigating analytics can be complex for Nepal businesses. This comprehensive guide identifies common data challenges and provides practical solutions for acc...
Are your digital marketing efforts falling flat? It might be due to flawed data. This post uncovers the most common analytics failures in Nepal and how these...
Optimize your digital marketing in Nepal! Discover key internet traffic patterns, peak online hours, and mobile-first trends to reach your Nepali audience ef...
Are your digital marketing efforts based on flawed data? Discover the most common reasons why analytics fail in Nepal, from implementation mistakes to misint...
Are your Google Ads in Nepal failing? Discover the common mistakes, from poor targeting to ineffective creatives, and get expert advice on how to fix your ca...
A reusable festival campaign calendar: relative timing framework, budget tiers anchored to GT ad ...
Audit (Rs. 82,800) vs strategy (Rs. 42,000): what each contains, which business needs which first...
Anatomy of a Meta Ads management retainer: the 13-hour monthly scope, weekly work cadence, client...
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