Quick reference for “what does X mean in marketing?” searches. Terms with full dictionary entries link to detailed definitions with Nepal context.

Hubs: Marketing Metrics Glossary · Calculators · Dictionary

Marketing Acronyms A–Z (2026): Complete Reference for Digital Marketers

A

Acronym Meaning Link
A/B A/B Testing — comparing two variants A/B Testing
ABM Account-Based Marketing —
AEO Answer Engine Optimization AEO
AI Artificial Intelligence Generative AI
API Application Programming Interface API
AOV Average Order Value AOV
ATC Add to Cart —
ATT App Tracking Transparency (Apple iOS) —

B

Acronym Meaning Link
B2B Business to Business B2B Marketing
B2C Business to Consumer B2C Marketing
BR Bounce Rate Bounce Rate

C

Acronym Meaning Link
CAC Customer Acquisition Cost CAC
CAPI Conversions API (Meta) —
CDP Customer Data Platform —
CLV/LTV Customer Lifetime Value CLV
CMS Content Management System CMS
COD Cash on Delivery —
CPA Cost Per Acquisition CPA
CPC Cost Per Click CPC
CPL Cost Per Lead CPL
CPM Cost Per Mille (thousand impressions) CPM
CRM Customer Relationship Management —
CRO Conversion Rate Optimization CRO
CTR Click-Through Rate CTR
CVR Conversion Rate Conversion Rate
CWV Core Web Vitals —

D–G

Acronym Meaning Link
DCO Dynamic Creative Optimization —
DKIM DomainKeys Identified Mail —
DMARC Domain-based Message Authentication —
DMP Data Management Platform —
DSP Demand-Side Platform —
E-E-A-T Experience, Expertise, Authoritativeness, Trust —
ESP Email Service Provider —
GA4 Google Analytics 4 Google Analytics
GBP Google Business Profile GBP
GEO Generative Engine Optimization GEO
GMB Google My Business (now GBP) GBP
GTM Google Tag Manager —

H–M

Acronym Meaning Link
HITL Human-in-the-Loop —
KPI Key Performance Indicator KPI
LLM Large Language Model —
LTV Lifetime Value CLV
MAR Marketing Automation Platform Marketing Automation
MER Marketing Efficiency Ratio MER
MOFU Middle of Funnel —
MQL Marketing Qualified Lead —

N–R

Acronym Meaning Link
NPR Nepalese Rupee —
PMax Performance Max (Google Ads) Performance Max
PPC Pay-Per-Click PPC
PPL Pay Per Lead —
RAG Retrieval-Augmented Generation RAG
ROAS Return on Ad Spend ROAS
ROI Return on Investment ROI
RSA Responsive Search Ad —

S–U

Acronym Meaning Link
SEO Search Engine Optimization SEO
SEM Search Engine Marketing —
SERP Search Engine Results Page SERP
SLA Service Level Agreement —
SMM Social Media Marketing SMM
SQL Sales Qualified Lead —
SSP Supply-Side Platform —
TOFU Top of Funnel —
UGC User-Generated Content UGC
UTM Urchin Tracking Module (campaign parameters) —

Common formulas

Acronym Formula
ROAS Revenue ÷ Ad Spend
CPA Spend ÷ Conversions
CPC Spend ÷ Clicks
CPM (Spend ÷ Impressions) × 1,000
CTR (Clicks ÷ Impressions) × 100
CAC Marketing Spend ÷ New Customers
LTV AOV × Frequency × Lifespan
MER Total Revenue ÷ Total Marketing Spend

→ Calculate any metric

Nepal context quick picks

Acronym Nepal usage note
COD Cash on delivery — affects e-commerce ROAS reporting; track separately
CAPI Meta Conversions API — essential with iOS/ad-block on Valley traffic
GBP Google Business Profile — primary local SEO surface for clinics, lawyers, restaurants
NPR Nepalese Rupee — always localize ad copy and landing pricing
TOFU/MOFU/BOFU Map to Dashain tease → offer → last-chance festival calendar
UTM Required on every paid URL — many Nepal teams skip this on WhatsApp links

How agencies should use this reference

  1. Client onboarding — share link in kickoff deck for shared vocabulary
  2. Reporting — define acronyms once in monthly report glossary footer
  3. Hiring — interview quiz: explain ROAS vs MER vs CPA for a Kathmandu D2C brand
  4. Content — link from Metrics Hub when introducing new terms