Quick reference for “what does X mean in marketing?” searches. Terms with full dictionary entries link to detailed definitions with Nepal context.
Hubs: Marketing Metrics Glossary · Calculators · Dictionary
A
| Acronym |
Meaning |
Link |
| A/B |
A/B Testing — comparing two variants |
A/B Testing |
| ABM |
Account-Based Marketing |
— |
| AEO |
Answer Engine Optimization |
AEO |
| AI |
Artificial Intelligence |
Generative AI |
| API |
Application Programming Interface |
API |
| AOV |
Average Order Value |
AOV |
| ATC |
Add to Cart |
— |
| ATT |
App Tracking Transparency (Apple iOS) |
— |
B
C
| Acronym |
Meaning |
Link |
| CAC |
Customer Acquisition Cost |
CAC |
| CAPI |
Conversions API (Meta) |
— |
| CDP |
Customer Data Platform |
— |
| CLV/LTV |
Customer Lifetime Value |
CLV |
| CMS |
Content Management System |
CMS |
| COD |
Cash on Delivery |
— |
| CPA |
Cost Per Acquisition |
CPA |
| CPC |
Cost Per Click |
CPC |
| CPL |
Cost Per Lead |
CPL |
| CPM |
Cost Per Mille (thousand impressions) |
CPM |
| CRM |
Customer Relationship Management |
— |
| CRO |
Conversion Rate Optimization |
CRO |
| CTR |
Click-Through Rate |
CTR |
| CVR |
Conversion Rate |
Conversion Rate |
| CWV |
Core Web Vitals |
— |
D–G
| Acronym |
Meaning |
Link |
| DCO |
Dynamic Creative Optimization |
— |
| DKIM |
DomainKeys Identified Mail |
— |
| DMARC |
Domain-based Message Authentication |
— |
| DMP |
Data Management Platform |
— |
| DSP |
Demand-Side Platform |
— |
| E-E-A-T |
Experience, Expertise, Authoritativeness, Trust |
— |
| ESP |
Email Service Provider |
— |
| GA4 |
Google Analytics 4 |
Google Analytics |
| GBP |
Google Business Profile |
GBP |
| GEO |
Generative Engine Optimization |
GEO |
| GMB |
Google My Business (now GBP) |
GBP |
| GTM |
Google Tag Manager |
— |
H–M
| Acronym |
Meaning |
Link |
| HITL |
Human-in-the-Loop |
— |
| KPI |
Key Performance Indicator |
KPI |
| LLM |
Large Language Model |
— |
| LTV |
Lifetime Value |
CLV |
| MAR |
Marketing Automation Platform |
Marketing Automation |
| MER |
Marketing Efficiency Ratio |
MER |
| MOFU |
Middle of Funnel |
— |
| MQL |
Marketing Qualified Lead |
— |
N–R
| Acronym |
Meaning |
Link |
| NPR |
Nepalese Rupee |
— |
| PMax |
Performance Max (Google Ads) |
Performance Max |
| PPC |
Pay-Per-Click |
PPC |
| PPL |
Pay Per Lead |
— |
| RAG |
Retrieval-Augmented Generation |
RAG |
| ROAS |
Return on Ad Spend |
ROAS |
| ROI |
Return on Investment |
ROI |
| RSA |
Responsive Search Ad |
— |
S–U
| Acronym |
Meaning |
Link |
| SEO |
Search Engine Optimization |
SEO |
| SEM |
Search Engine Marketing |
— |
| SERP |
Search Engine Results Page |
SERP |
| SLA |
Service Level Agreement |
— |
| SMM |
Social Media Marketing |
SMM |
| SQL |
Sales Qualified Lead |
— |
| SSP |
Supply-Side Platform |
— |
| TOFU |
Top of Funnel |
— |
| UGC |
User-Generated Content |
UGC |
| UTM |
Urchin Tracking Module (campaign parameters) |
— |
| Acronym |
Formula |
| ROAS |
Revenue ÷ Ad Spend |
| CPA |
Spend ÷ Conversions |
| CPC |
Spend ÷ Clicks |
| CPM |
(Spend ÷ Impressions) × 1,000 |
| CTR |
(Clicks ÷ Impressions) × 100 |
| CAC |
Marketing Spend ÷ New Customers |
| LTV |
AOV × Frequency × Lifespan |
| MER |
Total Revenue ÷ Total Marketing Spend |
→ Calculate any metric
