SMM (Social Media Marketing)

Definition

Social Media Marketing (SMM) is using social platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, and others) to reach an audience, build a brand, and drive traffic or sales — organic posts, community, and paid social together.

Detailed Explanation

SMM is not “posting every day.” It includes content, community replies, creator/influencer work, and paid amplification. Metrics that matter depend on the goal: reach for awareness, CTR and CPC/CPM for ads, messages and sales for demand. Follower count is rarely a KPI.

Nepal Context

Meta and TikTok dominate reach; WhatsApp often closes the lead. Posting-only retainers around NPR 10,000/month typically buy presence, not growth. Service: Social media marketing Nepal. Alias of the longer dictionary entry: social media marketing.