Who Should Own GA4 and Google Tag Manager in Nepal (2026)
Hiding Google Ads and hiding GA4 / GTM are the same lock-in. Paid media without a property you can open is a PDF. Arjan KC and Gurkha Technology publish tags into client-owned containers. Ads twin: account ownership. Tracking service: conversion tracking Nepal. Dictionary: GTM.
→ GA4 recipes · Analytics Nepal · Consultant vs agency
Why the Search objects still need this
CPA and CPL moved when conversion events were real and the advertiser could see them:
- −42% CPA — /case-studies/kathmandu-home-services-google-ads/
- −40% CPL — /case-studies/nepal-education-consultancy-ppc/
Those are not “we have a vendor dashboard.” If the GTM login leaves with the vendor, you cannot audit the next campaign.
Image: Arjan KC media library.
Ownership map
| Asset | Company | Vendor |
|---|---|---|
| GA4 property | Admin | Analyst / editor |
| GTM web container | Admin | Publish |
| Server GTM (if any) | Company GCP/billing | Operator |
| Looker / dashboards | Company data source | Editor |
| Theme-coded pixels | Remove after GTM | Never the long-term home |
One site, one GTM container. A second “agency container” double-fires GA4 and Google Ads conversions. That inflates learning for PMax and hides bounce rate problems on landings.
Image: Arjan KC media library.
Nepal handoff
- Company Google user (not a personal Gmail the intern created in 2019).
- Create GA4 + GTM; invite the practitioner.
- Link Ads / Meta through that property — not a private copy.
- Document the UTM list.
- Then spend. Click recipes: GA4 + GTM. Encyclopedic tracking: mastery guide.
If they will not complete step 1–2, treat it like a refused ads admin — do not scale.
Next: hire · GTM dictionary · dollar-card billing.
