Google Search Console is how you see queries, clicks, and whether Google indexed the URL. Arjan KC wants the company to own the property, then a weekly rhythm that matches Nepal search (English + romanized, mobile first). Encyclopedia: GSC mastery 2026. Term: Search Console. Service: SEO Nepal.

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What GSC can and cannot claim

Web SEO case study: fashion organic sessions 2,300 → 13,500/month — /case-studies/kathmandu-ecommerce-seo/. That work includes indexing and query coverage. Clinic Maps views are GBP, not a GSC graph — /case-studies/kathmandu-healthcare-clinic/. Maps percentages are not Search Console numbers.

Technical SEO and Search Console for Nepal

Image: Arjan KC media library.

Weekly SME list

Report Look for Nepal note
Performance Brand vs non-brand; near me vs service+city Filter query language: English and romanized both matter — SEM
Pages New posts indexed after publish Festival URLs: Dashain SLA
Sitemaps Only canonical host Apex vs www split is a host bug — canonical
Experience Mobile CWV 4G landings — mobile
Links Odd directories NAP/citations belong with ORM

Domain property after a .com.np move. Verify DNS yourself. Vendor as user, not owner — same as ads and GTM.

Nepal technical SEO overview

Image: Arjan KC media library.

Setting up the property properly

  1. Add a Domain property (for example example.com.np). It covers http, https, www, and subdomains in one place.
  2. Verify with the DNS TXT record at wherever your DNS is managed: the hosting panel, Cloudflare, or the registrar. Do this from a company login, not a developer’s personal account.
  3. Submit the XML sitemap under Sitemaps, using the canonical host.
  4. Under Settings → Users and permissions, keep the business as Owner and give agencies Full or Restricted access.
  5. Link Search Console to GA4 (in GA4 Admin, under product links) so landing-page queries appear alongside behaviour data.

Reading the Performance report

  • Use Compare on the date filter (last 28 days vs previous period) to see what changed, rather than looking at one line in isolation.
  • Filter Query → Doesn’t contain your brand name to see non-brand demand separately.
  • Click a page, then switch to the Queries tab, to see what each money page actually ranks for.
  • Sort by impressions with a low click-through rate to find titles and descriptions worth rewriting.

After publishing a new page

Paste the URL into URL Inspection, check that the page is on the canonical host, then request indexing once. Repeated requests do not speed things up. If it is still not indexed after a few weeks, look at internal links to the page and whether it adds anything new compared with existing pages.

What not to do

  • Chase impressions on queries you will never convert.
  • Treat “Indexed, not submitted in sitemap” on parameter URLs as an emergency.
  • Use GSC clicks as the paid KPI — that is GA4 / offline.

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