Digital Marketing for Energy and Hydropower in Nepal
Energy firms need technical B2B visibility and community-facing facts. Arjan KC builds B2B sites, LinkedIn, and stakeholder pages — never fabricated MW or share-price claims. Related: manufacturing and development partners.
Why Work With Me
Technical SEO for long documents
PDFs indexed with HTML summaries. Investors still search project names.
Stakeholder vs customer
PPA, local employment, and grievance paths are not the same as solar rooftop ads.
Solar / EPC retail
Home and SME solar uses Maps + Search like other home services, with licensing proof.
Careful paid
No “guaranteed unit price” ads. LinkedIn for talent and partners.
Nepal Market Context
Hydropower is a national story with local impacts. Digital that only speaks Kathmandu English fails affected districts; digital that only does Facebook slogans fails bankers and OEMs. Solar EPC in the Valley behaves like construction + home services. We will not run IPO hype or unsourced “best hydropower company” roundups. Community pages should match what you file with regulators. Pair talent campaigns with honest role pages, not stock photos of dams you do not operate.
My Process
- Discovery audit: Review accounts, analytics, competitors, and current conversion paths.
- Strategy & roadmap: Prioritized 90-day plan with KPIs, budget tiers in NPR, and quick wins.
- Implementation: Launch or fix campaigns, tracking, content, and technical foundations.
- Optimization cadence: Weekly bid/creative tests; monthly reporting tied to revenue or pipeline.
- Scale & handoff: Document SOPs so your team can maintain momentum after engagement.
Expected Results
Outcomes vary by industry and budget, but here are realistic benchmarks from Nepal campaigns I have managed or audited:
| Metric | Typical Range (Nepal) |
|---|---|
| Developer KPI | Partner / OEM / investor inquiries |
| Solar EPC KPI | Site-survey requests with location |
| Content | Project facts + careers + grievance — separate IA |
| Proof | No invented generation or IRR figures |
Figures are directional — your audit will set targets based on margin, competition, and tracking quality.
Industries I Work With
- E-commerce & D2C brands
- B2B SaaS and IT services
- Professional services (legal, finance, consulting)
- Education and study-abroad consultancies
- Hospitality, restaurants, and local services
Example Outcome
NGO and manufacturing hubs on this site stay method-first. Energy follows. Jyotipunja-style technical audits are qualitative — case — not a performance-max template for dams.
Service Packages
Corporate site
IA, project summaries, careers, contact.
Solar local
Service-area pages and quote forms.
B2B retain
OEM and talent with tracking.
Frequently Asked Questions
Will you promote our IPO?
We do not run unsourced investment ads. Capital-markets comms need your legal counsel.
Community opposition online?
Facts, grievance contacts, and ORM — not deleting criticism.
International donors?
English technical pages + NGO donor rules if you are implementing a grant.
EV charging / mobility?
Treat as retail + location Maps unless you are a utility-scale player.
Reference Guides
Related Services
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