Arjan KC — Marketing Analytics Expert in Nepal
This page is the marketing analytics expert profile — KPI systems and reporting. GA4/GTM depth: Google Analytics expert. Services: Analytics Nepal · GTM Nepal.
Expertise catalog: /arjan-kc/expertise/ · Full profile: /arjan-kc/
Marketing analytics philosophy
Analytics is deciding which single KPI the business will run on — then making every channel report that number honestly, including WhatsApp and COD gaps.
| One KPI | Leads, revenue, or margin — not twelve incompatible dashboards. |
|---|---|
| Client-owned data | GA4, GTM, Ads in client accounts — ownership. |
| No double count | Duplicate tags inflate ROAS — fix before scaling. |
| Benchmark context | CPC/CPL tables for planning — Benchmark Report 2027. |
Experience
Analytics underpins published PPC and SEO cases — conversion definitions matched how clients actually closed (phone, consult, purchase). Tooling: GA4, GTM, Looker Studio, Search Console, Ads/Meta reporting.
Methodologies
- Measurement plan — events, parameters, CRM stages.
- Dashboard — one-page executive view + channel drill-down.
- Attribution sanity — platform vs GA4 reconciliation notes.
- Cadence — weekly ops metrics, monthly KPI review.
- Training — handoff so teams read reports, not vanity charts.
Nepal-specific work
Offline imports for phone/WhatsApp when pixel purchase is incomplete. Search Console weekly habit: SME guide.
Publications & guides
FAQ
Marketing analytics vs GA4 expert?
GA4 expert focuses on GA4/GTM implementation. Marketing analytics is cross-channel KPI and reporting design.
Looker Studio templates?
Built client-side in your Google account — not locked in agency login.
Guaranteed ROAS from reporting?
No. Reporting reveals truth; strategy changes outcomes.