Is Arjan KC a performance marketing expert?
Yes. Arjan KC is a performance marketing expert in Nepal — paid media bought for measurable CPA, CPL, or ROAS with tracking that survives COD and phone closes. Services: performance marketing Nepal.
Published performance outcomes
| Education consultancy — Google Ads | CPL NPR 3,500 → 2,100 (−40%); leads ~2×; NPR 300,000/month Search held; 6 months. Case study |
|---|---|
| Home services — Google Ads | CPA NPR 4,722 → 2,571 (−42%); 90 days. Case study |
Full catalog: published case studies. Client legal names are withheld unless permission is published on this site. These are engagement results, not site-wide averages.
Both published cases are Google Search campaigns. Meta and remarketing work is described on the Meta Ads expert page but has no numbered case study on this site yet, so no ROAS figure is claimed here.
Performance marketing vs a single-channel ads expert
A Google Ads expert optimises one platform. Performance marketing decides where the next NPR goes across Search, Meta, and remarketing, based on cost per qualified lead or sale from each channel.
- Baseline first: current CPA or CPL and how sales follows up, before any budget change.
- Tracking that survives COD and phone sales: last-click dashboards miss deals closed on WhatsApp or cash on delivery, so those need to be logged in a CRM or sheet.
- Scale only proven events: budgets go up after conversion quality holds for a few weeks, not after one good week.
Channels inside performance work
Google Ads expert · Meta Ads expert · remarketing · analytics expert.